John "Mr. Magic" Rivas, (March 15, 1956 – October 2, 2009) was a prominent hip hop

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...

DJ.

Career

Mr. Magic debuted in 1979 on WHBI in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

with “Disco Showcase” on the pay-for-time FM station. It was a far cry from the prime time in New York; what he didn’t realize was he was starting the very first rap radio show. A few short years would go by and

Frankie Crocker Frankie "Hollywood" Crocker (December 18, 1937 – October 21, 2000) was an American disc jockey who helped grow WBLS, the black music radio station in New York. Early soul radio According to popeducation.org, Crocker began his career in Buffal ...

, program manager for

Inner City Broadcasting The Inner City Broadcasting Corporation ("ICBC") was an American media company based in New York City. It was one of the first broadcasting companies wholly owned by African-Americans. History Inner City was founded in 1970 by a group of prominen ...

, took his rising star to commercial powerhouse

WBLS WBLS (107.5 MHz) is an urban adult contemporary formatted FM radio station, licensed to New York City. It is currently owned by Mediaco Holding and operated by Emmis Communications under a shared services agreement, along with sister station ...

with the first exclusive rap radio show to be aired on a major station. ''Rap Attack'', Magic's show featured

Marley Marl Marlon Williams (born September 30, 1962), better known by his stage name Marley Marl, is an American DJ, record producer, rapper and record label founder, primarily operating in hip hop music. Marlon grew up in Queensbridge housing projects ...

as the DJ and Tyrone "Fly Ty" Williams as the show's co-producer. Magic moved full-time to WBLS in July 1982. His reign on the New York City airwaves lasted six years and was instrumental in broadening the scope and validity of hip-hop music. Mr. Magic recorded one 12" single as an artist "Magic's Message (There's A Better Way)", produced by Spyder D for Posse Records in 1984. He is also interviewed in the 1986 cult documentary ''

Big Fun In The Big Town ''Big Fun in the Big Town'' is a Dutch music documentary made by the VPRO in 1986. It was directed by Bram van Splunteren and presented by Belgian TV presenter Marcel Vanthilt. The documentary was shot on location in New York City and consisted of ...

''. During the mid-80s there was a rivalry between Mr. Magic and

Kool DJ Red Alert Frederick Crute (born November 27, 1956), known professionally as Kool DJ Red Alert, is an American disc jockey who rose to fame on WRKS 98.7 Kiss FM in New York City and is recognized as one of the founding fathers of hip hop music and cultur ...

, who hosted a weekly show on

WRKS-FM WRKS (105.9 FM, "The Zone") is a radio station licensed to Pickens, Mississippi, although its studio is located in Ridgeland, Mississippi. Launched on July 2, 2009, the station's format is sports, with programming from ESPN Radio. WRKS is owned ...

. The feud also played out between

proxy Proxy may refer to: * Proxy or agent (law), a substitute authorized to act for another entity or a document which authorizes the agent so to act * Proxy (climate), a measured variable used to infer the value of a variable of interest in climate ...

rap groups, the

Juice Crew The Juice Crew was an American hip hop collective made up largely of Queensbridge, New York-based artists in the mid-to-late 1980s. Founded by radio DJ Mr. Magic, and housed by Tyrone Williams' record label Cold Chillin' Records, the Juice Cre ...

and

Boogie Down Productions Boogie Down Productions (BDP) was an American hip hop group originally composed of KRS-One, D-Nice, and DJ Scott La Rock. DJ Scott La Rock was murdered on August 27, 1987, five months after the release of BDP's debut album, '' Criminal Minde ...

(see

The Bridge Wars The Bridge Wars was a hip hop music rivalry during the mid-to-late 1980s and early 1990s, that arose from a dispute over the true birthplace of hip hop music and retaliation over the rejecting of a record for airplay.Marley Marl Marlon Williams (born September 30, 1962), better known by his stage name Marley Marl, is an American DJ, record producer, rapper and record label founder, primarily operating in hip hop music. Marlon grew up in Queensbridge housing projects ...

– was named after one of Magic's aliases, "Sir Juice." In 2002 Magic lent his voice to '' Grand Theft Auto: Vice City'', as himself, a DJ on one of the in-game radio stations. Magic passed away on October 2, 2009 at the age of 53 due to a heart attack.Mr. Magic, Real Name John Rivas, Brought Hip-Hop to Masses
HispanicBusiness.com. Retrieved on October 2, 2009.

References

External links

Excerpt about Mr. Magic from "The Big Payback: The History of the Business of Hip-Hop," (New American Library/Penguin, 2010
* Biography on Allmusicbr>''Vice City'' biography
on IGN {{DEFAULTSORT:Magic, Mr. 1956 births 2009 deaths American hip hop DJs People from the Bronx History of hip hop Profile Records artists Juice Crew members