Movieola (which uses the

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...

, ''The Short Film Channel'') is a Canadian online-based film service owned by Channel Zero. Movieola is dedicated to

short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...

s from all genres including comedy, drama, animation, and more; with films ranging from 30 seconds to 40 minutes in length.

History

Movieola originally launched on September 7, 2001 as a linear television service on various Canadian cable and satellite television service providers.Stornoway acquires Movieola
New Technology Magazine 2001-10-03 In early 2007, Movieola began streaming films through its website free of charge. Also, in 2007, Movieola signed a deal with

Joost Joost () was an Internet TV service, created by Niklas Zennström and Janus Friis (founders of Skype and Kazaa). During 2007–2008 Joost used peer-to-peer TV ( P2PTV) technology to distribute content to their Mozilla-based desktop player; i ...

, agreeing to provide short film content to the online TV service. Movieola would later sign a similar deal with the online service, Hulu. In November 2011, Movieola's parent company's President and COO, Cal Millar, revealed through an interview with C21 Media that Channel Zero planned to begin offering additional programming to Movieola's schedule, shifting away from airing exclusively short film content citing "short film hasn’t translated as well as we’d have liked it to on TV." In September 2012, Channel Zero made public its plans to rebrand the television service as Rewind, a film channel devoted to feature-length films from the 1970s through to the 1990s, targeting the

Generation X Generation X (or Gen X for short) is the Western demographic cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years and the late 1970s to early 1980s a ...

demographic. However, citing the success of Movieola content online through Hulu, the Movieola brand would continue to exist as an online-only service through Hulu in the United States and as an app in Canada. The television service rebranded as Rewind on December 1, 2012,New Movie Channel Rewind Set to Launch
Mediacaster Magazine 2012-11-28 while its online presence continues to exist on Hulu; however, plans to launch a Canadian app were abandoned and its own dedicated website was shut down several months after closure of the channel.

References

{{ChannelZero Channel Zero (company)

History

See also

References