Motto
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A motto (derived from the
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
, 'mutter', by way of
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
, 'word' or 'sentence') is a sentence or
phrase In syntax and grammar, a phrase is a group of words or singular word acting as a grammatical unit. For instance, the English expression "the very happy squirrel" is a noun phrase which contains the adjective phrase "very happy". Phrases can consi ...
expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mottos (or mottoes) are usually found predominantly in written form (unlike slogans, which may also be expressed orally), and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. A motto may be in any language, but
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
has been widely used, especially in the
Western world The Western world, also known as the West, primarily refers to the various nations and states in the regions of Europe, North America, and Oceania.
.


Heraldry

In heraldry, a motto is often found below the shield in a
banderole A banderole (, "little banner") is a comparatively small but long flag, historically used by knights and on ships, and as a heraldic device for representing bishops. Bannerol, in its main uses is the same as banderole, and is the term especiall ...
; this placement stems from the
Middle Ages In the history of Europe, the Middle Ages or medieval period lasted approximately from the late 5th to the late 15th centuries, similar to the post-classical period of global history. It began with the fall of the Western Roman Empire ...
, in which the vast majority of nobles possessed a
coat of arms A coat of arms is a heraldic visual design on an escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central element of the full heraldic achievement, which in its ...
complete with a motto. In the case of
Scottish heraldry Heraldry in Scotland, while broadly similar to that practised in England and elsewhere in western Europe, has its own distinctive features. Its heraldic executive is separate from that of the rest of the United Kingdom. Executive The Scottish he ...
, it is mandated to appear above the crest.
Spanish coats of arms Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
may display a motto in the
bordure In heraldry, a bordure is a band of contrasting tincture forming a border around the edge of a shield, traditionally one-sixth as wide as the shield itself. It is sometimes reckoned as an ordinary and sometimes as a subordinary. A bordure encl ...
of the shield. In heraldic literature, the terms 'rallying cry' respectively 'battle banner' are also common, which date back to the battle cry, and is usually located above the coat of arms. In English heraldry, mottos are not granted with armorial bearings, and may be adopted and changed at will. In Scottish heraldry, mottos can only be changed by re-matriculation, with the Lord Lyon King of Arms. Although unusual in England, and perhaps outside English heraldic practice, there are some examples, such as in
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
, of the particular appearance of the motto scroll and letters thereon being
blazoned In heraldry and heraldic vexillology, a blazon is a formal description of a coat of arms, flag or similar emblem, from which the reader can reconstruct the appropriate image. The verb ''to blazon'' means to create such a description. The visu ...
; a prominent example is the
obverse Obverse and its opposite, reverse, refer to the two flat faces of coins and some other two-sided objects, including paper money, flags, seals, medals, drawings, old master prints and other works of art, and printed fabrics. In this usage, ...
of the Great Seal of the United States (which is a coat of arms and follows heraldic conventions), the blazon for which specifies that the motto scroll is held in the beak of the bald eagle serving as the escutcheon's supporter.
Ship A ship is a large watercraft that travels the world's oceans and other sufficiently deep waterways, carrying cargo or passengers, or in support of specialized missions, such as defense, research, and fishing. Ships are generally distinguished ...
s and submarines in the
Royal Navy The Royal Navy (RN) is the United Kingdom's naval warfare force. Although warships were used by English and Scottish kings from the early medieval period, the first major maritime engagements were fought in the Hundred Years' War against ...
(RN) each have a
badge A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and ...
and motto, as do units of the
Royal Air Force The Royal Air Force (RAF) is the United Kingdom's air and space force. It was formed towards the end of the First World War on 1 April 1918, becoming the first independent air force in the world, by regrouping the Royal Flying Corps (RFC) an ...
(RAF).


Language

Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
has been very common for mottos, but for
nation state A nation state is a political unit where the state and nation are congruent. It is a more precise concept than "country", since a country does not need to have a predominant ethnic group. A nation, in the sense of a common ethnicity, may i ...
s, their official national language is generally chosen. Examples of unusual choices in motto language include: * County of Somerset in England: (All the men of Somerset), Anglo-Saxon. *
South Cambridgeshire South Cambridgeshire is a local government district of Cambridgeshire, England, with a population of 162,119 at the 2021 census. It was formed on 1 April 1974 by the merger of Chesterton Rural District and South Cambridgeshire Rural District. ...
in the English
Fens A fen is a type of wetland. Fen, Fenn, Fens, Fenns, may also refer to: People * Fen (name), a Chinese given name and surname * Fen Cresswell (1915–1966), New Zealand cricketer * Fen McDonald (1891–1915), Australian rules footballer * Kees ...
: (Nothing without work),
Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...
, originally the motto of Dutchman Cornelius Vermuyden, who drained The Fens in the 17th century. *
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
: ''ǃke e: ǀxarra ǁke'' (Unity in diversity), ǀXam. * Shire of Shetland: ''Með lögum skal land byggja'' (By law shall the land be built up),
Old Norse Old Norse, Old Nordic, or Old Scandinavian, is a stage of development of North Germanic dialects before their final divergence into separate Nordic languages. Old Norse was spoken by inhabitants of Scandinavia and their overseas settlemen ...
. A
canting ' (IPA: , VOS Spelling: ''tjanting'', jv, ꦕꦤ꧀ꦛꦶꦁ, Tjanting) is a pen-like tool used to apply liquid hot wax ( jv, ) in the batik-making process in Indonesia, more precisely ''batik tulis'' (lit. "written batik"). Traditional '' ...
motto is one that contains word play. For example, the motto of the
Earl of Onslow Earl of Onslow, of Onslow in the County of Shropshire and of Clandon Park in the County of Surrey is a title in the Peerage of the United Kingdom. It was created in 1801 for George Onslow, 4th Baron Onslow. History The Onslow family descends ...
is ''Festina lente'' (literally 'make haste slowly'), punningly interpreting 'on slow'. Similarly, the motto of the Burgh of
Tayport Tayport, also known as Ferry-Port on Craig, is a town and burgh, and parish, in the county of Fife, Scotland, acting as a commuter town for Dundee. The motto of the Burgh is ''Te oportet alte ferri'' ("It is incumbent on you to carry yourself ...
, ''Te oportet alte ferri'' (It is incumbent on you to carry yourself high), is a cant on 'Tayport at auld Tay Ferry', also alluding to the local lighthouse. The motto of the U.S.
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, ...
, ''Fidelity, Bravery, Integrity'', is a
backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...
of the letters F.B.I.


Examples

* United in diversity, the motto of the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been de ...
(EU) * In God We Trust, the motto of the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
(USA) *
United we stand, divided we fall "United we stand, divided we fall" is a phrase used in many different kinds of mottos, most often to inspire unity and collaboration. Its core concept lies in the collectivist notion that if individual members of a certain group with binding ide ...


Literature

In
literature Literature is any collection of written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, and poetry. In recent centuries, the definition has expanded to include ...
, a motto is a sentence, phrase, poem, or word; prefixed to an essay, chapter, novel, or the like, suggestive of its subject matter. It is a short, suggestive expression of a guiding principle for the written material that follows. For example, Robert Louis Stevenson's '' Travels with a Donkey in the Cévennes'' uses mottos at the start of each section.


See also

* Epigram * Epitaph *'' Hendiatris'' * List of Latin phrases *
List of mottos This list contains the mottos of organizations, institutions, municipalities and authorities. Organizations National mottos * List of national mottos Cultural, philanthropic and scientific * Natura Artis Magistra, Amsterdam Zoo: la, Natura Ar ...
*
List of national mottos This article lists state and national mottos for the world's nations. The mottos for some states lacking general international recognition, extinct states, non-sovereign nations, regions, and territories are listed, but their names are not bold ...
* Mission statement * Slogan *
Tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...


References

{{Authority control External devices in achievements