Motivational poster
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A motivational poster, or inspirational poster, is a type of poster commonly designed for use in
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Intent

The intent of motivational posters is to make people achieve more, or to think differently about the things that they may be learning or doing. This is not how everyone views such posters, however. Art Petty, for example, in discussing innovation writes that it "''cannot be mandated or legislated, and it definitely is not inspired by the corporate motivational poster''". CBS News concludes that modern motivational posters "are geared more toward things that need to be done than things that are good to believe"."The Zeitgeist of Motivational Posters"
CBS News. Published Sept. 27, 2013.


Effects

Motivational posters can have behavioral effects. For example, Mutrie and Blamey, of the
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and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an
escalator An escalator is a moving staircase which carries people between floors of a building or structure. It consists of a motor-driven chain of individually linked steps on a track which cycle on a pair of tracks which keep the step tread horizo ...
and a parallel staircase, in an
underground station A metro station or subway station is a station for a rapid transit system, which as a whole is usually called a "metro" or "subway". A station provides a means for passengers to purchase Train ticket, tickets, board trains, and Emergency eva ...
, doubled the amount of stair use. These studies all support the finding that such motivational posters, placed at the point of decision, can have a behavioral effect, with this effect decreasing back to zero gradually over a period of weeks after the removal of the poster.


Parodies and demotivational posters

Parodies of motivational posters, generally known as demotivational posters or demotivators have become an Internet meme.Dorky motivational posters invented internet memes and changed the way we make fun of work — Quartz at Work
/ref> One famous motivational poster features a kitten hanging from a tree branch along with the phrase "'' Hang in There, Baby!''" This has been the target of various reproductions and parodies, such as an appearance on ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'' episode "
The Twisted World of Marge Simpson "The Twisted World of Marge Simpson" is the eleventh episode of the eighth season of the American animated television series ''The Simpsons''. It originally aired on the Fox network in the United States on January 19, 1997. It was written by Jenn ...
" where
Marge Simpson Marjorie Jacqueline "Marge" Simpson () is a character in the American animated sitcom ''The Simpsons'' and part of the eponymous family. Voiced by Julie Kavner, she first appeared on television in '' The Tracey Ullman Show'' short " Good Night ...
notices the copyright date (1968) and comments, "''...determined or not, that cat must be long dead. That's kind of a downer.''""The Twisted World of Marge Simpson"
episode capsule at
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Another reference to the poster is ''
The Onion ''The Onion'' is an American digital media company and newspaper organization that publishes satire, satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on ...
s 1999 "In the News" photograph titled "Inspirational Poster Kitten Falls To Death After 17 Years"."In the News, June 23, 1999 Issue 35-24"
.
The Onion ''The Onion'' is an American digital media company and newspaper organization that publishes satire, satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on ...
. Retrieved on March 2007.


References


Further reading

* * * * * * {{cite book, title=Psychology of Physical Activity, url=https://archive.org/details/psychologyofphys0000bidd, url-access=registration, author1=Stuart Biddle , author2=Nanette Mutrie , name-list-style=amp , page
305–306
publisher=Routledge, year=2001, isbn=9780415235266 – a summary of two more studies, in 1980 and 1985, of the impacts of motivational signs at the point of decision on stair use Internet memes Motivation Posters