The Moreland Motor Truck Company of Burbank, California, was originally located in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

. The Moreland trucks were sold worldwide.

History

In 1917 Watt L. Moreland was planning to move his business to

Alhambra, California Alhambra (, , ; from "Alhambra") is a city located in the western San Gabriel Valley region of Los Angeles County, California, United States, approximately eight miles from the Downtown Los Angeles civic center. It was incorporated on July 11 ...

. When Burbank city officials heard about this news they offered Moreland of land free of cost, located on the corner of San Fernando Blvd. and Alameda Ave. The city of Burbank raised $25,000 to pay for the land, buildings were constructed and the truck company moved in. The factory was still surrounded by acres of farms. At the opening of the new factory in 1920 Watt Moreland wrote: "''As I look back to the little old shack where the first Morelands were built, all the way it has been a story of co-operation and I want with all the strength and emphasis possible express my appreciation and thanks to all those who, by their encouragement, their faithful work and interest, have helped to put this organisation where it now stands.''" Moreland had branches in Los Angeles, San Diego, Bakersfield, Stockland, Oakland, Portland, Santa Ana, Fresno, El Centro, Sacramento, San Francisco, Spokane and Salt Lake City. The company slogan was "Built in the West -- for Western Work". Due to wartime shortages the plant had to close in 1940. The Moreland buildings were later used by the

Vega Aircraft Corporation The Vega Aircraft Corporation was a subsidiary of the Lockheed Aircraft Company in Burbank, California responsible for much of its parent company's production in World War II. History The company was first formed in August 1937 as the AiRover ...

.A History of Burbank (Burbank Unified School District, 1967)
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References

External links

{dead link, date=April 2021 Defunct truck manufacturers of the United States Motor vehicle manufacturers based in California Defunct motor vehicle manufacturers of the United States Companies based in Burbank, California History of the San Fernando Valley Vehicle manufacturing companies established in 1920 Vehicle manufacturing companies disestablished in 1940 1920 establishments in California 1940 disestablishments in California Defunct manufacturing companies based in Greater Los Angeles