MindGym is a surreal game about creative thinking. It was produced as a CD-ROM in 1996 by London-based Melrose Film Productions and NoHo Digital and published by Macmillan (UK), Simon & Schuster (US) and Ravensburger (Germany).

Development

A client-driven project, Mindgym was conceived and produced by Adam Gee, while working at video training company Melrose to create an "interactive training product that would teach corporate middle-management about the value of ‘creative thinking’". He approached NoHo with the idea as the company had the capacity to make games Tim Wright of NoHo designed the project with a specific vision to utilise the talents of Rob Bevan as art director, Adam Gee as producer and script editor, Jason Loader as 3d animator and comedian, and Nigel Harris as sound designer. After a script and demo were created, NoHo teamed up with Macmillan, having proven that the concept could be funnier, bigger, and have a broader appeal.

Reception

Critical reception

The project has been categorised as "a personality test", "an interactive experience", "comedy self help disk", and "a game". It has been likened to comedic surreal video games such as '' You Don’t Know Jack'' and ''

Starship Titanic ''Starship Titanic'' is an adventure game developed by The Digital Village and published by Simon & Schuster Interactive. It was released in April 1998 for Microsoft Windows and in March 1999 for Apple Macintosh. The game takes place on the ep ...

.'' Sacha Cohen of ''

The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...

'' compared the surreal and silly game to the work of

Salvador Dalí Salvador Domingo Felipe Jacinto Dalí i Domènech, Marquess of Dalí of Púbol (; ; ; 11 May 190423 January 1989) was a Spanish Surrealism, surrealist artist renowned for his technical skill, precise draftsmanship, and the striking and bizarr ...

and

Dada Dada () or Dadaism was an art movement of the European avant-garde in the early 20th century, with early centres in Zürich, Switzerland, at the Cabaret Voltaire (in 1916). New York Dada began c. 1915, and after 1920 Dada flourished in Pari ...

ism, while describing the personal trainer as a cross between the

Three Stooges The Three Stooges were an American vaudeville and comedy team active from 1922 until 1970, best remembered for their 190 short subject films by Columbia Pictures. Their hallmark styles were physical farce and slapstick. Six Stooges appeare ...

and

Richard Simmons Milton Teagle "Richard" Simmons (born July 12, 1948) is an American fitness personality and public figure, known for his eccentric, flamboyant, and energetic personality. He has promoted weight-loss programs, most prominently through his ''Swe ...

, ultimately questioning what the makers of the program were thinking when they designed it.

Awards and nominations

''MindGym'' won the very first BAFTA Interactive Entertainment Award in the Comedy category. The award was presented in February 1998 by

Stephen Fry Stephen John Fry (born 24 August 1957) is an English actor, broadcaster, comedian, director and writer. He first came to prominence in the 1980s as one half of the comic double act Fry and Laurie, alongside Hugh Laurie, with the two starring ...

. The other nominations were

Douglas Adams Douglas Noel Adams (11 March 1952 – 11 May 2001) was an English author and screenwriter, best known for ''The Hitchhiker's Guide to the Galaxy''. Originally a 1978 The Hitchhiker's Guide to the Galaxy (radio series), BBC radio comedy, ''The H ...

' ''

'' and '' You Don't Know Jack''.Bafta plugs into interactive awards
from BBC news ''MindGym'' was awarded

Millennium Product The Millennium Product status was awarded by the Design Council to British products and companies which show "imagination, ingenuity and inspiration" as well as "innovation, creativity and design". Over 4,000 products were submitted, and 1,012 we ...

status by the UK's

Design Council The Design Council, formerly the Council of Industrial Design, is a United Kingdom charity incorporated by Royal Charter. Its stated mission is "to champion great design that improves lives and makes things better". It was instrumental in the prom ...

. ''MindGym'' was a runner-up for ''

Computer Gaming World ''Computer Gaming World'' (CGW) was an American computer game magazine published between 1981 and 2006. One of the few magazines of the era to survive the video game crash of 1983, it was sold to Ziff Davis in 1993. It expanded greatly throug ...

''s 1999 "Puzzle/Classics Game of the Year" award, which ultimately went to '' Pro Pinball: Fantastic Journey''.

References

{{DEFAULTSORT:Mindgym 1996 video games Video games developed in the United Kingdom Windows games Windows-only games BAFTA winners (video games)