MillerCoors
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MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between
SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...
and
Molson Coors The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 ...
to combine their
brewing Brewing is the production of beer by steeping a starch source (commonly cereal grains, the most popular of which is barley) in water and fermenting the resulting sweet liquid with yeast. It may be done in a brewery by a commercial brewer ...
,
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and
sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...
operations in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
. The company was acquired by
Molson Coors The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 ...
in 2016. In 2019 it was announced that MillerCoors and Molson Coors Canada would be consolidated into a single business unit under the name Molson Coors North America.


History


Joint venture with SABMiller

MillerCoors was announced as a joint venture between
SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...
and Molson Coors in October 2007 and was approved by regulators on June 5, 2008. The venture was completed on June 30, 2008 and MillerCoors began operation on July 1, 2008. On September 14, 2015, MillerCoors announced that it would shut down its
Eden, North Carolina Eden is a city in Rockingham County in the U.S. state of North Carolina. Eden is the largest city in Rockingham County and is part of the Greensboro-High Point Metropolitan Statistical Area of the Piedmont Triad metro region. As of the 2020 ...
brewery in September 2016 due to declining corporate sales. The company has newer plants in Virginia and Georgia that will serve the Eden plant's distribution area. In May 2016, the ''
Milwaukee Journal Sentinel The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is widely distributed. It is currently ...
'' reported that
Pabst Brewing Company The Pabst Brewing Company () is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It is currently a holding company which contracts the brewing of over ...
and Blue Ribbon Intermediate Holdings filed a lawsuit because Pabst wanted to continue making its beers in Eden.


Sole ownership by Molson Coors

During the merger discussions between
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...
and
SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...
in 2015, the U.S. Department of Justice (DOJ) agreed to the proposed deal only on the basis that SABMiller "spins off all its MillerCoors holdings in the U.S.—which include both Miller- and Coors-held brands—along with its Miller brands outside the U.S." The entire ownership situation was complicated: "In the United States, Coors is majority owned 8%by MillerCoors (a subsidiary of SABMiller) and minority owned by Molson Coors, though internationally it's entirely owned by Molson Coors, and Miller is owned by SABMiller." SABMiller agreed to divest itself of the Miller brands by selling its stake in MillerCoors to
Molson Coors The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 ...
. On October 11, 2016,
SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...
sold its stake in MillerCoors for around US$12 billion after the company was acquired by
Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...
, making
Molson Coors The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 ...
the 100 percent owner of MillerCoors. Molson Coors also retained "the rights to all of the brands currently in the MillerCoors portfolio for the U.S. and Puerto Rico, including Redd's and import brands such as Peroni, Grolsch and Pilsner Urquell." The agreement made Molson Coors the world's third largest brewer.


2020 Molson Coors corporate restructuring

On January 1, 2020, Molson Coors Brewing Company changed its name to Molson Coors Beverage Company. This was part of a corporate restructuring that reorganized the company's four business units into Molson Coors North America and Molson Coors Europe and retired the MillerCoors corporate brand name.


Brands


See also

*
Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the ...
*
Coors Brewing Company The Coors Brewing Company started as an American brewery and beer company in Golden, Colorado. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. The first Coors b ...
* Molson Coors Beverage Company


Notes


External links


Miller History

Molson Coors

DOJ approves Anheuser-Busch InBev's $107 billion deal for SABMiller
{{DEFAULTSORT:Millercoors Beer brewing companies based in Chicago Joint ventures Manufacturing companies based in Chicago Food and drink companies established in 2008 SABMiller Molson Coors Beverage Company 2008 establishments in Illinois Food and drink companies disestablished in 2020 2020 disestablishments in Illinois 2016 mergers and acquisitions