Michael Cole (wrestling)

Sean Michael Coulthard (born December 8, 1968), better known by his ring name Michael Cole, is an American professional wrestling commentator. He is currently signed to WWE, where he serves as the play-by-play commentator for the SmackDown brand and as the Vice President of Announcing since 2020. He has performed multiple on-screen hosting and commentary roles across his 2-decade plus long career.

Journalism career

Coulthard began his career in the media as a journalist, working for CBS Radio. His first high-profile assignment was to cover the 1988 US presidential campaign of Democratic Party nominee Michael Dukakis. In 1992, he reported on the presidential campaign of Bill Clinton. He also covered the 51-day siege at the Branch Davidian compound in Waco, Texas, in 1993, and the following year, spent nine months covering the Yugoslavian civil war. In 1995, he was also selected to cover the aftermath of the Oklahoma City bombing. He returned to the presidential campaign trail in 1996 to cover the campaigns of Steve Forbes and Sen. Bob Dole.

Professional wrestling career

World Wrestling Federation/Entertainment/WWE (1997–present)

Backstage interviewer and ''Raw'' (1997–1999)

Coulthard came to the World Wrestling Federation in mid early-1997 after being recommended to company officials by Todd Pettengill, and started using the stage name "Michael Cole". He provided voice-overs for promotional videos and later became the host of the ''LiveWire show''. Cole first appeared on screen at the June 30, 1997 episode of ''Raw is War'', interviewing The Legion of Doom and replaced Todd Pettengill as a backstage interviewer after SummerSlam. In late 1997, Cole became one of the three announcers for the first hour of ''Monday Night Raw'', alongside Jim Ross and Kevin Kelly. Eventually, Cole was permanently replaced by Jerry Lawler in mid-1998. In December 1998, Cole became the regular play-by-play announcer for ''Raw is War'', subbing for Jim Ross when Ross was ill with Bell's palsy. He continued in this role until WrestleMania XV in March 1999.

''SmackDown!'' (1999–2008)

When the promotion's new '' SmackDown!'' television program debuted later that year, Cole was chosen to be the show's play-by-play announcer. His broadcast partner was originally Jerry Lawler, but when Lawler briefly left the WWF in 2001, he was replaced by Cole's ''WWF Sunday Night Heat'' broadcast partner Tazz shortly before the WWF vs. WCW/ECW invasion storyline. After the WWE Brand Extension, Cole worked exclusively for the '' SmackDown!'' brand, cutting down to doing play-by-play on ''SmackDown!''-only pay-per-views, while ''Raw''-only pay-per-views were announced by Raw's announce team.

Cole was rarely involved in storylines; however, he has had minor roles in storylines involving Heidenreich, Stephanie McMahon, Vito, and D-Generation X (Triple H, Shawn Michaels, Chyna, and Rick Rude). His 2004 angle with Heidenreich became infamous due to an implied scene where Heidenreich "Heidenraped" him in the arena restroom; in a 2008 interview, Heidenreich explained that the Cole rape angle was McMahon's idea and that ''Pulp Fiction'' came to mind when Stephanie McMahon approached him with the idea. He called play-by-play at the 2006 Royal Rumble match because Jim Ross, who had commentated the last two Royal Rumble matches with Tazz, had been (kayfabe) "fired" and replaced by former ECW play-by-play man Joey Styles, reuniting the original ''SmackDown!'' team of Cole and Jerry Lawler. On February 3, 2006, it was announced that Cole and Tazz were starting a radio show on Howard Stern's Howard 100 on Sirius Satellite Radio, but the show was a trial run that only lasted a couple of weeks.

On the June 9 episode of ''SmackDown!'', Cole's broadcast partner Tazz left SmackDown! to ECW, leaving Cole at that moment without a broadcast partner. At ECW One Night Stand, John "Bradshaw" Layfield (JBL) announced he would replace Tazz as color commentator. This proved true five days later when JBL appeared on that week's episode of ''SmackDown!'' as Cole's new broadcast partner. After JBL left the broadcast booth and returned to wrestling action on ''Raw'', Jonathan Coachman became Cole's new partner on the January 4, 2008 episode of ''SmackDown!''. Coachman was then replaced by Mick Foley beginning at Backlash on April 27, 2008.

Return to ''Raw'' (2008–2009)

As a part of the 2008 WWE Draft, Cole was drafted to the Raw brand as Jim Ross was drafted to the SmackDown brand, ending Cole's nearly 10-year run as a play-by-play commentator on ''SmackDown''. On the July 7, 2008 episode of ''Raw'', Cole was attacked by Kane, who repeatedly asked Cole "Is he alive or dead?" before Cole was saved by Jerry Lawler. Cole made his in-ring debut as Lawler's partner against the tag team of Cody Rhodes and Ted DiBiase; a match for the World Tag Team Championship. Cole and Lawler lost after Cole inadvertently tagged himself in, and was quickly pinned by Rhodes after a lariat. At the 2009 Slammy Awards, Cole won The "Oh My God" Moment of the Year award for vomiting on Chris Jericho at ''SmackDowns 10th Anniversary show on October 2.

Heel turn and feud with Jerry Lawler (2010–2012)

Cole was the lead commentator for ''WWE NXT'' for its first three seasons, and during the first season in 2010, Cole began showing signs of arrogance and cockiness towards face wrestlers and WWE fans alike, turning heel for the first time in his WWE career. He also began to belittle Daniel Bryan and took a liking to The Miz, leading to confrontations with Bryan throughout the season. Meanwhile, on the Raw brand, Cole was made the official spokesman for the Anonymous Raw General Manager beginning on June 21, 2010. Cole returned to ''SmackDown'' to join Matt Striker and Todd Grisham on commentary beginning on October 1, and branded himself the "Voice of the WWE", stating that he should be on all WWE shows going forward.

On the November 29, 2010 episode of ''Raw'', Cole interfered in a Tables, Ladders, and Chairs match for the WWE Championship between Jerry Lawler and The Miz, costing Lawler the match and helping Miz retain his title. This began a feud with Lawler that built towards a match at WrestleMania XXVII. During this time, Cole revealed Jack Swagger as his trainer and antagonized Lawler with antics such as making light of his mother's death and inviting his son Brian Lawler to air family secrets. At WrestleMania, special referee Stone Cold Steve Austin announced Lawler won the match but the Anonymous Raw General Manager reversed the decision and declared Cole the winner by disqualification, due to Austin being involved in the match. A month later at Extreme Rules, Cole teamed with Swagger to defeat Jim Ross and Lawler in a Country Whipping match. Lawler and Cole had a final "Kiss My Foot" match at Over the Limit on May 22, which Cole lost; after the match, Bret Hart returned and put Cole in his signature submission move, the Sharpshooter, to help Lawler make Cole kiss his foot. Cole apologized to Lawler the following night on ''Raw'', ending their feud.

Cole continued to wrestle sporadically after this and still favored most heels while questioning the actions of the faces to regain control in matches. On the July 25 episode of ''Raw'', Triple H placed Cole in a match against Zack Ryder, which Cole lost quickly. Cole and Alberto Del Rio lost a tag team match to John Cena and Jim Ross on the October 17 episode of ''Raw'', prompting Cole to challenge Ross to the "Michael Cole Challenge" (a series of three contests); Cole said that if Ross won each challenge, Cole would quit his job. During the challenge on the November 14 episode of ''Raw'', Ross won the first two challenges (arm wrestling and dancing), causing Cole to declare that the third contest was who weighed less, which Cole won. Ross was subsequently fired and CM Punk came out and attacked Cole; Cole vowed revenge and said he would sue Punk for injuring him. Cole was a surprise entrant in the 2012 Royal Rumble match but was quickly eliminated by Lawler, Booker T, and the returning Kharma. Cole was put in a match with John Cena on the June 4, 2012, episode of ''Raw'', which he lost, and was forced to make an apology for all of his wrongdoings.

On the July 9 episode of ''Raw'', Cole was booked against Jerry Lawler in a WrestleMania XXVII rematch, which he quickly lost. The Anonymous Raw General Manager reversed the decision, making Cole the winner by disqualification following interference by Booker T, but then Santino Marella then came out and pulled out Hornswoggle from hiding underneath the ring, claiming that he was the Anonymous Raw General Manager.

Face turn (2012–2019)

Cole was lauded for his handling of his fellow commentary partner Jerry Lawler's legitimate on-air heart attack on the September 10, 2012 episode of ''Raw''. Despite being a heel commentator for two years, Cole provided updates to television viewers on Lawler's condition throughout the episode and was described as "classy and professional". He was also praised for his handling of the emergency, turning face as he began favoring the face wrestlers and began receiving cheers. Cole also joined in commentary during ''Raw'' and pay-per-view events, including Night of Champions and Hell in a Cell by Jim Ross and John "Bradshaw" Layfield. Cole cemented his face turn when he hugged Lawler in the ring when Lawler returned on the November 12 episode of ''Raw''.

On the March 30, 2015, episode of ''Raw'', Cole, along with JBL and Booker T, was attacked by Brock Lesnar after Seth Rollins refused Lesnar his WWE World Heavyweight Championship rematch. Cole did not appear on commentary the following week as part of a storyline injury. On June 8, Cole welcomed Byron Saxton as the color commentator for ''Raw'', replacing Booker T. On the January 15, 2018 episode of ''Raw'', Cole was attacked by Braun Strowman due to Strowman's anger at being fired by General Manager Kurt Angle and was subsequently replaced by Tom Phillips for the remainder of the broadcast.

Return to ''SmackDown'' commentary (2019–present)

Three days later after Raw, on September 26, 2019, WWE announced as a part of their "WWE Premiere Week" that a new commentary team would be on ''SmackDown''. Cole returned to ''SmackDown'' as a full-time commentator for the first time in six years, appearing alongside former ''Raw'' commentators Corey Graves and Renee Young. He was joined on commentary with Pat McAfee on April 16, 2021.

Reality of Wrestling (2013)

In December 2013, Cole served as a special guest announcer for fellow WWE employee Booker T's professional wrestling promotion Reality of Wrestling, along with Rich Brennan (formerly known as Anthony Pratt and Rich Bocchini).

Legacy

Arn Anderson has praised Cole stating, "I think he does a very good job. I think he is very professional. He can call a wrestling match very well". Legendary professional wrestling commentator, WWE Hall of Famer and former broadcast partner colleague Jim Ross has also praised Cole stating, "Michael works his ass off. He's a good family man, he's a company man, he works diligently to do his job. I respect him for all those things. I've always liked him, he's a good dude, and folks won't understand that. They only judge him for his television persona, rightly or wrongly. It's kind of frustrating".

Other media

Cole has appeared as a commentator in numerous WWE video games, providing his voice. He has also appeared as a non-playable character in several and is a playable character in '' WWF SmackDown! 2: Know Your Role'', '' WWF No Mercy'' as an unlockable character and ''WWE '12'' as a downloadable character.

Cole appeared on the September 12, 2012 episode of ''Fox & Friends'' to address fellow WWE commentator Jerry Lawler's heart attack that occurred during the September 10 live broadcast of ''Raw''.

Personal life

Coulthard has been married to Yolanda since 1987 and together they have two adopted sons.

Filmography

Film

Web series

WWE Network

Awards and accomplishments

*''The Baltimore Sun''
**Non-Wrestling Performer of the Year (2010)
* World Wrestling Entertainment / WWE
**Slammy Award (4 times)
***"Oh My" Moment of the Year (2009)
***"And I Quote..." Line of the Year (2010)
***Most Regrettable Attire of the Year (2011)
***Favorite Web Show of the Year (2013) –
*''Wrestling Observer Newsletter''
** Worst Gimmick (2011)
** Worst Television Announcer (2001, 2009–2012, 2020)
*WrestleCrap
**Gooker Award (2011) Antics throughout the years

References

External links

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{{DEFAULTSORT:Cole, Michael
1968 births
American color commentators
American Internet celebrities
American male professional wrestlers
American reporters and correspondents
Living people
People from McAllen, Texas
Sportspeople from Syracuse, New York
People from the Catskills
Professional wrestling announcers
S.I. Newhouse School of Public Communications alumni
WWE executives