Metromix LLC was a Chicago entertainment

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and W ...

at Chicago.Metromix.com, owned by the ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...

'' division of

Tribune Publishing Tribune Publishing Company (briefly Tronc, Inc.) is an American newspaper print and online media publishing company. The company, which was acquired by Alden Global Capital in May 2021, has a portfolio that includes the ''Chicago Tribune'', th ...

. It served the

Chicago metropolitan area The Chicago metropolitan area, also colloquially referred to as Chicagoland, is a metropolitan area in the Midwestern United States. Encompassing 10,286 sq mi (28,120 km2), the metropolitan area includes the city of Chicago, its suburbs and hin ...

. The website now redirects to that of the Chicago Tribune.

History

Originally launched in 1996 as metromix.com by the ''Chicago Tribune'', it was a local Chicago website targeting young, socially active adults looking for an insider’s perspective on local trends and hotspots. Users were typically 21 to 34 years of age with significant disposable income and highly active social lives. It earned various awards including the EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. In 2007, Metromix became a joint venture between the media conglomerates

Gannett Company Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Tribune Company Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...

. A guide to local restaurants, bars and clubs, events, concerts and movies, Metromix became available in over 60 markets. In late 2009, the company launched 27 new sites to complete their presence in the top 50 DMAs. The company introduced Metromix Deals, a suite of new features on its websites that showcase deals and specials to its visitors who use the sites to plan nights out in their cities. Metromix also operated mobile sites, an iPhone app and in several markets, a Metromix-branded print publication or section within another publication, e.g., in

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in Chicago. In October 2010, Metromix launched a new section to their site which offered aggregated deals in each respective market. In 2012, Gannett and Tribune ended the Metromix partnership. Metromix no longer offers a national presence and all references to cities besides Chicago were removed.

Present day

In 2014 Metromix was spun off with the ''Chicago Tribune'' as part of the new

group. The former Metromix.com website is now located at Chicago.Metromix.com.

References

External links

Chicago.Metromix.com: Official Metromix website
{{Tribune Publishing Mass media in Chicago American review websites Online companies of the United States Chicago Tribune Companies based in Chicago Internet properties established in 1996 1996 establishments in Illinois Gannett Tribune Publishing