Maverick (TV series)
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''Maverick'' is an American Western television series with
comedic Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term ...
overtones created by Roy Huggins and originally starring James Garner as an adroitly articulate
poker Poker is a family of comparing card games in which players wager over which hand is best according to that specific game's rules. It is played worldwide, however in some places the rules may vary. While the earliest known form of the game wa ...
player plying his trade on riverboats and in saloons while traveling incessantly through the 19th-century
American frontier The American frontier, also known as the Old West or the Wild West, encompasses the geography, history, folklore, and culture associated with the forward wave of American expansion in mainland North America that began with European colonial ...
. The show ran for five seasons from September 22, 1957, to July 8, 1962 on ABC.


Overview

''Maverick'' initially starred James Garner as poker player Bret Maverick. Eight episodes into the first season, he was joined by Jack Kelly as his brother Bart Maverick, and for the remainder of the first three seasons, Garner and Kelly alternated leads from week to week, sometimes teaming up for the occasional two-brother episode. The Maverick brothers were both
poker Poker is a family of comparing card games in which players wager over which hand is best according to that specific game's rules. It is played worldwide, however in some places the rules may vary. While the earliest known form of the game wa ...
players from
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
who traveled the American Old West by horseback and stagecoach, and on
Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...
riverboats, constantly getting into and out of life-threatening trouble of one sort or another, usually involving money, women, or both. Though the Mavericks were quick to claim they were motivated by money, and made a point of humorously emphasizing their supposed belief in cowardice and avoiding hard work, in many episodes they would find themselves weighing a financial windfall against a moral dilemma. Their consciences always trumped their wallets since both Mavericks were intrinsically ethical, although they were not above trying to fleece someone who had clearly ''proven'' themselves to be fundamentally dishonest or corrupt. When Garner left the series after the third season due to a legal dispute, after which he enjoyed a successful film career,
Roger Moore Sir Roger George Moore (14 October 192723 May 2017) was an English actor. He was the third actor to portray fictional British secret agent James Bond in the Eon Productions film series, playing the character in seven feature films between 1 ...
was added to the cast as cousin Beau Maverick. As before, the two starring Mavericks would generally alternate as series leads, with an occasional "team-up" episode. Partway through the fourth season, Garner
look-alike A look-alike, double, or doppelgänger is a person who bears a strong physical resemblance to another person, excluding cases like twins and other instances of family resemblance. Some look-alikes have been notable individuals in their own right ...
Robert Colbert replaced Moore and played a third Maverick brother, Brent. No more than two series leads (of the four total for the run of the series) ever appeared together in the same episode, and most episodes featured only one. All two-Maverick episodes included Jack Kelly as Bart Maverick. For the fifth and final season, the show returned to a "single Maverick" format as it had been originally in the first seven episodes, with all the remaining new episodes starring Kelly as Bart. The new episodes, however, alternated with reruns from earlier seasons starring Garner as Bret.
Budd Boetticher Oscar "Budd" Boetticher Jr. ( ; July 29, 1916 – November 29, 2001) was an American film director. He is best remembered for a series of low-budget Westerns he made in the late 1950s starring Randolph Scott. Early life Boetticher was born in C ...
directed several of the early episodes of the first season until sharply disagreeing with Huggins about Maverick's philosophy, which resulted in Boetticher assigning Bret Maverick's scripted lines to supporting characters and filming the result, thereby attempting to change the whole series by making Maverick into a standard Western hero as found in the earlier Boetticher-directed series of Western theatrical films starring
Randolph Scott George Randolph Scott (January 23, 1898 – March 2, 1987) was an American film actor whose career spanned the years from 1928 to 1962. As a leading man for all but the first three years of his cinematic career, Scott appeared in a variety of ...
.
Robert Altman Robert Bernard Altman ( ; February 20, 1925 – November 20, 2006) was an American film director, screenwriter, and producer. He was a five-time nominee of the Academy Award for Best Director and is considered an enduring figure from the New ...
wrote and directed the fourth season episode titled "Bolt from the Blue" starring Roger Moore as Beau Maverick. The show was part of the Warner Bros. array of TV Westerns, which included ''
Cheyenne The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian language family. Today, the Cheyenne people are split into two federally recognized nations: the Southern Cheyenne, who are enr ...
'' with Clint Walker, '' Colt .45'' with Wayde Preston, '' Lawman'' with John Russell, '' Bronco'' with Ty Hardin, '' The Alaskans'' with Roger Moore, and '' Sugarfoot'' with Will Hutchins.


Cast


James Garner as Bret Maverick

James Garner starred as Bret Maverick, the epitome of a poker-playing rounder, always seeking out high-stakes games and rarely remaining in one place for long. The show is generally cited as Garner's career breakout; his most prominent prior part was a major supporting role in '' Sayonara'' (1957) starring
Marlon Brando Marlon Brando Jr. (April 3, 1924 – July 1, 2004) was an American actor. Considered one of the most influential actors of the 20th century, he received numerous accolades throughout his career, which spanned six decades, including two Academ ...
. ''Maverick'' shocked the industry by quickly besting the powerful ''
The Ed Sullivan Show ''The Ed Sullivan Show'' is an American television program, television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York City, New York entertainment columnist Ed Sullivan. It was replaced in Septembe ...
'' and '' The Steve Allen Show'' in the television ratings. Huggins inverted the usual cowboy hero characteristics familiar to television and film viewers of the time. Bret Maverick was vocally reluctant to risk his life, though he typically ended up being courageous in spite of himself. He frequently flimflammed adversaries, but only those who deserved it. Otherwise he was honest almost to a fault, in at least one case insisting on repaying a questionable large debt (in "According to Hoyle"). None of the Mavericks were particularly fast draws with a pistol. Bart Maverick once commented to a lady friend, "My brother Bret can outdraw me any day of the week, and he's known as the Second Slowest Gun in the West." However, it was almost impossible for anyone to beat either of them in any sort of a fistfight, perhaps the one cowboy cliché that Huggins left intact. Garner appeared in three seasons and a single held-back episode broadcast in the middle of the fourth season. Leaving aside the short introductions of Jack Kelly episodes in the first season meant to acclimate viewers to Kelly, Garner appeared in 52 episodes altogether. File:James Garner Bret Maverick.JPG, Garner as Bret Maverick File:James Garner Maverick 1960.JPG, Garner and
Suzanne Storrs Suzanne Storrs (April 13, 1934 – January 25, 1995), born Suzanne Storrs Poulton and later known by her married name Suzanne Pincus, was a former Miss Utah and an American television actress, who appeared in sixteen television series between 19 ...
File:James Garner Connie Stevens Maverick 1959.JPG,
Connie Stevens Connie Stevens (born Concetta Rosalie Ann Ingolia; August 8, 1938) is an American actress and singer. Born in Brooklyn, New York City to musician parents, Stevens was raised there until age 12, when she was sent to live with family friends in r ...
and Garner File:James Garner Diane McBain Maverick.JPG, Garner and Diane McBain File:James Garner Jean Willes Maverick 1960.JPG, Jean Willes and Garner File:Diane Brewster The Dakotas 1963.JPG, Diane Brewster


Jack Kelly as Bart Maverick

Though James Garner was originally supposed to be the only Maverick, the studio eventually hired Jack Kelly to play brother Bart, starting with the eighth episode. The producers had realized that it took over a week to shoot a single episode, meaning that at some point the studio would run out of finished episodes to televise during the season, so Kelly was hired to rotate with Garner as the series lead, using two separate crews (while occasionally appearing together). In Bart's first episode, "Hostage," to engender audience empathy for the new character, the script called for him to be tied up and beaten by an evil police officer. According to series creator Roy Huggins in an interview with the
Archive of American Television The Interviews: An Oral History of Television (formerly titled the Archive of American Television) is a project of the nonprofit Academy of Television Arts & Sciences Foundation in North Hollywood, Los Angeles, that records interviews with notable ...
, the two brothers were purposely written to be virtual clones, with no apparent differences inherent in the scripts whatsoever. This included being traveling poker players, loving money, professing to be cowards (despite voluminous evidence to the contrary), spouting enigmatic words of advice their "Pappy" passed down to them, and carrying a $1,000 bill pinned to the inside of a coat for emergency purposes. There was, however, one distinct—but accidental—difference between the two. Garner's episodes tended to be more comedic due to his obvious talent in that area, while Kelly's were inclined to be more dramatic. Huggins noted in the interview that Kelly, while funnier than Garner off-camera, dropped a funny line while shooting a scene "like a load of coal". To get viewers used to the idea of a second Maverick, Garner filmed a series of brief vignettes that aired at the beginning of the Kelly-only episodes during much of the first season where he would introduce the evening's story. To foster as much parity as possible, Kelly did the same in a Garner-only episode, "Black Fire", by appearing in the opening vignette to introduce the story and narrating the episode itself. Huggins observed that the ratings for Kelly's episodes were always slightly higher during the first two seasons than Garner's. Huggins stated that he believed that this was a reflection of how well the audience liked Garner's episodes and the consequent word of mouth, so that viewers would be at their sets for the following episode, which would usually feature Kelly instead. The rating jumps for Kelly's episodes were tiny enough that they fell within the
margin of error The margin of error is a statistic expressing the amount of random sampling error in the results of a survey. The larger the margin of error, the less confidence one should have that a poll result would reflect the result of a census of the e ...
, according to Huggins in this interview, but he maintains that they were remarkable in that they were consistent. The episodes featuring both Garner and Kelly were audience favorites. Bret and Bart often found themselves competing for women or money, or working together in some elaborate scheme to swindle someone who had just robbed one of them. Bret and Bart technically appeared together in sixteen episodes over the course of the series, but only shared a large amount of screen time in eleven of them ("Hostage," "The Wrecker," "Trail West to Fury," "Seed of Deception," " Shady Deal at Sunny Acres," "Game of Chance," "Two Beggars on Horseback," "Pappy," "Maverick Springs," "Maverick and Juliet," and "The Maverick Line"). All but one of the other two-brother episodes are actually Garner-starring episodes with cameo appearances by Kelly, the exception being "The Jeweled Gun", in which their roles were switched at the last minute due to a schedule conflict and Garner wound up making his single cameo appearance in a Kelly episode. Though it was never said explicitly, Bret appears to be older, stating once in response to someone mentioning lightning striking twice in the same place, "That's just what my Pappy said when he looked in my brother Bart's crib." (Episode #22 — "A Flock of Trouble") In real life, Kelly was seven months older than Garner. Kelly wound up being the only Maverick to appear in all five seasons of the series in the wake of Garner's contentious departure after the third season.


Roger Moore as Beau Maverick

When Garner quit over a contract dispute with the studio after the series' third year, he was replaced by
Roger Moore Sir Roger George Moore (14 October 192723 May 2017) was an English actor. He was the third actor to portray fictional British secret agent James Bond in the Eon Productions film series, playing the character in seven feature films between 1 ...
as cousin Beau, namesake nephew of Beau "Pappy" Maverick.
Sean Connery Sir Sean Connery (born Thomas Connery; 25 August 1930 – 31 October 2020) was a Scottish actor. He was the first actor to portray fictional British secret agent James Bond on film, starring in seven Bond films between 1962 and 1983. Origina ...
was originally offered the role but turned it down. (Famously, the following decade, Moore would replace Connery as
James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors hav ...
in the 007-film series.) Moore had earlier played a completely different role in season 2, episode 18, " The Rivals" (loosely based on the 1775 play, " The Rivals"), a drawing room comedy episode with Garner in which Moore's character switched identities with Bret. Beau's first appearance was in the season four opener, " The Bundle from Britain", in which he returns from an extended stay in England to meet cousin Bart, used to explain Moore's obvious English accent. Moore was almost exactly the same age as Kelly and brought a flair for light comedy fitting the show. Moore noted in his autobiography that the producers told him he was not being brought in to replace Garner. However, when he got to wardrobe, all of his costumes had the name "Jim Garner" scratched out on the tags. Moore also mentioned in the book that he, Garner, Kelly, and their wives would regularly gather at the Kelly home for what they called "poker school". There was also a dispute between the cast and producers during this time over the long hours they were putting in each day. The producers placed a time clock in the makeup department and required the actors to punch in. Moore brought his own makeup, and refused to punch the clock. Moore wrote in his book that Kelly was "similarly minded, and one day took the time clock and used it as a football." Moore had already performed ''Maverick'' dialogue written for Garner in his earlier series, '' The Alaskans''. The studio had a policy of recycling scripts through their various television series to save money on writers, changing as little dialogue as possible, usually only names and locations. Recycled scripts were often credited to "W. Hermanos" (Spanish for "W. Brothers"). Moore quit after only fourteen episodes due to what he felt was a declining script quality (without having to resort to legal measures as Garner had). Moore stated that if he had gotten the level of writing Garner had enjoyed during the first two years of the show's run, he would have stayed.


Robert Colbert as Brent Maverick

As ratings continued to slide following the departure of Roy Huggins and James Garner and the addition of Roger Moore, Garner lookalike Robert Colbert (with the name pronounced phonetically instead of in the French style like Claudette Colbert or Stephen Colbert) was cast as yet another brother, Brent Maverick. Colbert, who was already under contract to Warner Bros., had appeared on the show previously in the season four episode "Hadley's Hunters". Aware of his resemblance to Garner and wary of the comparisons that would inevitably result, Colbert pleaded with Warner Bros. not to cast him, saying "Put me in a dress and call me Brenda, but don't do this to me!" Colbert was introduced as Brent in the season four episode titled "The Forbidden City"; Kelly made what amounted to an extended
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
in the episode. Colbert would appear again by himself in "Benefit of Doubt", briefly featuring Slim Pickens as a stagecoach driver. Those were his only appearances as Brent. For the fifth season (1961–1962), the studio simply did not call him back.


Guest cast

* Efrem Zimbalist Jr. as James Aloysius "Dandy Jim" Buckley, a dapper and sophisticated con artist, who at various times was both friend and foe to Bret but maintained a markedly warmer friendship with Bart. * Diane Brewster as Samantha Crawford, a charming and flirtatious con woman with a beguiling fake Southern accent who managed to dupe Bret and Bart out of large sums in different episodes—but not without having a little romance with each brother first. Brewster originated the role of Crawford on ''
Cheyenne The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian language family. Today, the Cheyenne people are split into two federally recognized nations: the Southern Cheyenne, who are enr ...
'' before ''Maverick'' went on the air. "Samantha Crawford" was the maiden name of series creator Roy Huggins' mother. * Richard Long as John "Gentleman Jack" Darby. Gentleman Jack was intended to be the quasi-friendly rival opposing Bart that Dandy Jim's character was for Bret, and was created after Zimbalist had been cast in '' 77 Sunset Strip'' and was no longer available for lengthy appearances; Long later joined the cast of ''77 Sunset Strip'' himself. All four (Bret, Bart, Dandy Jim, and Gentleman Jack) appear in the episode " Shady Deal at Sunny Acres" but throughout the series, Gentleman Jack only had scenes with Bart among the principals. * Arlene Howell as Cindy Lou Brown, another beautiful con woman whom Bart and Gentleman Jack fought over. Cindy Lou appeared in three episodes, "Alias Bart Maverick", "Passage to Fort Doom", and very briefly in " Shady Deal at Sunny Acres". *
Leo Gordon Leo Vincent Gordon (December 2, 1922 – December 26, 2000) was an American character actor and screenwriter. During more than 40 years in film and television he was most frequently cast as a supporting actor playing brutish bad guys but oc ...
as Big Mike McComb, Bret and Bart's Irish friend who aided them on several adventures. Gordon, also a screenwriter, would later script some episodes of the series but none of those in which he appeared. * Gerald Mohr and Peter Breck as
Doc Holliday John Henry Holliday (August 14, 1851 – November 8, 1887), better known as Doc Holliday, was an American Old West, American gambling, gambler, gunfighter, and dentistry, dentist. A close friend and associate of Sheriff, lawman Wyatt Earp, H ...
. Mohr originally played the role in season one as a vengeful but charismatic killer in "The Quick and the Dead". However, in seasons four and five, Breck portrayed Holliday starkly differently as a crooked rogue who was always getting Bart in trouble with his scams. * Kathleen Crowley as Modesty Blaine, Melanie Blake, and Marla, leading ladies with repeated appearances in various seasons. Mona Freeman played Modesty Blaine twice while Crowley played the role once. Crowley played leading ladies in eight different episodes, a series record. * John Dehner and Andrew Duggan each played gangster Big Ed Murphy once, among other roles in the series. * Mike Road played gambler Pearly Gates twice during the final season. In both his appearances, he was accompanied by Kathleen Crowley's character named Marla. Some performers, such as Kathleen Crowley,
Tol Avery Taliaferro Ware "Tol" Avery (August 28, 1915 – August 27, 1973) was an American film and television character actor with more than a hundred screen appearances between 1950 and 1974. Biography Early in his career, Avery appeared as "Dennison ...
,
Gage Clarke Gage Clarke (also credited as Gage Clark; March 3, 1900 – October 23, 1964) was an American stage, television, and film character actor."Gage Clarke, Actor, Dies", obituary, ''Los Angeles Times'', October 24, 1964, part 1, p. 16. ProQuest Hist ...
, and Chubby Johnson appeared seven or eight times over the course of the series in various roles. Eventual Oscar-winner Joel Grey played Billy the Kid in "Full House," an unusual third-season episode that featured a bravura pistol-twirling exhibition by Garner as part of the plot.
Robert Redford Charles Robert Redford Jr. (born August 18, 1936) is an American actor and filmmaker. He is the recipient of various accolades, including an Academy Award from four nominations, a British Academy Film Award, two Golden Globe Awards, the Cec ...
, in his first professional appearance on film, joined Kelly as a major supporting player on a desperate cattle drive in "The Iron Hand." Stacy Keach Sr. played a sheriff and two different marshals in three episodes, including "Ghost Rider." Edgar Buchanan portrayed extremely widely varying roles in five episodes. Ben Gage lampooned Marshal Matt Dillon of ''
Gunsmoke ''Gunsmoke'' is an American radio and television Western drama series created by director Norman Macdonnell and writer John Meston. It centers on Dodge City, Kansas, in the 1870s, during the settlement of the American West. The central chara ...
'' in four different episodes, most obviously as "Marshal Mort Dooley" in the spoof "Gun-Shy" with James Garner, which sent up ''Gunsmokes entire regular cast, and more subtly in "A Tale of Three Cities" with Jack Kelly, "The Misfortune Teller" with Garner, and "A Technical Error" with Kelly.
Clint Eastwood Clinton Eastwood Jr. (born May 31, 1930) is an American actor and film director. After achieving success in the Western TV series '' Rawhide'', he rose to international fame with his role as the " Man with No Name" in Sergio Leone's "'' Do ...
, Slim Pickens,
Lee Van Cleef Clarence LeRoy Van Cleef Jr. (January 9, 1925 – December 16, 1989) was an American actor. He appeared in over 170 film and television roles in a career spanning nearly 40 years, but is best known as a star of Italian Spaghetti Westerns, parti ...
, John Carradine, Buddy Ebsen, Hans Conried,
Alan Hale Jr. Alan Hale Jr. (born Alan Hale MacKahan; (March 8, 1921 - January 2, 1990) was an American actor and restaurateur. He was the son of actor Alan Hale Sr. His television career spanned four decades, but he was best known for his secondary lead role ...
, Jim Backus,
Claude Akins Claude Aubrey Akins (May 25, 1926 – January 27, 1994) was an American character actor with a long career on stage, screen, and television. He was best known as Sheriff Lobo on the 1979–1981 television series '' B.J. and the Bear'', and ...
, subsequent Oscar-winner
George Kennedy George Harris Kennedy Jr. (February 18, 1925 – February 28, 2016) was an American actor who appeared in more than 100 film and television productions. He played "Dragline" opposite Paul Newman in ''Cool Hand Luke'' (1967), winning the Academ ...
, John Gavin, Mike Connors,
Chad Everett Raymon Lee Cramton (June 11, 1937 – July 24, 2012), known professionally as Chad Everett, was an American actor who appeared in more than 40 films and television series. He played Dr. Joe Gannon in the television drama '' Medical Center'', wh ...
, Patric Knowles, and Adam West appeared at least once during the run of the series. Glamorous young actresses included subsequent Oscar-winner Louise Fletcher as well as
Mala Powers Mary Ellen "Mala" Powers (December 20, 1931 – June 11, 2007) was an American actress. Early life Powers was born in San Francisco, California, and raised in Los Angeles. Her father was a United Press executive, while her mother was a minister. ...
, Coleen Gray,
Paula Raymond Paula Raymond (born Paula Ramona Wright; November 23, 1924 – December 31, 2003) was an American model and actress who played the leading lady in numerous movies and television series including ''Crisis'' (1950) with Cary Grant. She was th ...
, Ruta Lee,
Marie Windsor Marie Windsor (born Emily Marie Bertelsen; December 11, 1919 – December 10, 2000) was an American actress known for her femme fatale characters in the classic film noir features ''Force of Evil'', ''The Narrow Margin'' and '' The Killing''. Wi ...
, Abby Dalton,
Karen Steele Karen Steele (March 20, 1931 – March 12, 1988) was an American actress and model with more than 60 roles in film and television. Her most famous roles include starring as Virginia in '' Marty'', as Mrs. Lane in ''Ride Lonesome'', and as Ev ...
,
Dawn Wells Dawn Elberta Wells (October 18, 1938 – December 30, 2020) was an American actress known for her role as Mary Ann Summers on the CBS sitcom ''Gilligan's Island''. Early life Wells was born to Evelyn (née Steinbrenner) and Joe Wesley Wells ...
,
Connie Stevens Connie Stevens (born Concetta Rosalie Ann Ingolia; August 8, 1938) is an American actress and singer. Born in Brooklyn, New York City to musician parents, Stevens was raised there until age 12, when she was sent to live with family friends in r ...
,
Merry Anders Merry Anders (born Mary Helen Anderson; May 22, 1934 – October 28, 2012) was an American actress and model who appeared in a number of television programs and films from the 1950s until her retirement from the screen in 1972. Early life Ander ...
, Kaye Elhardt, Sherry Jackson,
Pippa Scott Philippa Scott is an American actress who has appeared in film and television since the 1950s. Personal life Scott was born in Los Angeles, California. She is the daughter of actress Laura Straub and screenwriter Allan Scott; an uncle was th ...
, Saundra Edwards,
Peggy McCay Margaret Ann "Peggy" McCay (November 3, 1927 – October 7, 2018) was an American actress whose career began in 1949, and includes theatre, television, soap operas, and feature films. McCay may be best known for originating the roles of Vanessa ...
,
Roxane Berard Roxane Berard (January 21, 1933 — December 31, 2019), was an American actress who was the leading lady in various episodes of thirty-four different American television series between 1958 and 1967. One notable appearance was in 1964 when she ...
and
Adele Mara Adele Mara (born Adelaida Delgado; April 28, 1923 – May 7, 2010) was an American actress, singer, and dancer, who appeared in films during the 1940s and 1950s and on television in the 1950s and 1960s. Early years Mara was born in Highland P ...
. The show's stentorian-voiced announcer ("Maverick! Starring Jack Kelly and Robert Colbert!") was character actor
Ed Reimers Edwin W. Reimers (October 26, 1912 – August 16, 2009) was an American actor active during the 1950s and 1960s, who also served as the stentorian-voiced announcer for such early Warner Brothers television series as ''Cheyenne'' and ''Maverick ...
. Reimers was best known as spokesman for the
Allstate The Allstate Corporation is an American insurance company, headquartered in Northfield Township, Illinois, near Northbrook since 1967. Founded in 1931 as part of Sears, Roebuck and Co., it was spun off in 1993 but still partially owned by ...
Corporation in their long-running series of
television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
, advising viewers that they were "in good hands with Allstate." Reimers was the TV spokesman for Allstate for 22 years, from 1957 until 1979.


Writers

Writers for ''Maverick'' included creator/producer Roy Huggins (" Shady Deal at Sunny Acres" and "Passage to Fort Doom"), Russell S. Hughes ("According to Hoyle", "The Seventh Hand", "The Burning Sky", and
Robert Louis Stevenson Robert Louis Stevenson (born Robert Lewis Balfour Stevenson; 13 November 1850 – 3 December 1894) was a Scottish novelist, essayist, poet and travel writer. He is best known for works such as '' Treasure Island'', ''Strange Case of Dr Jekyll ...
's " The Wrecker"), Gerald Drayson Adams ("Stampede"),
Montgomery Pittman Montgomery Pittman (March 1, 1920 – June 26, 1962) was a television writer, director, and actor. Among his notable credits are his work writing and directing various episodes of ''The Twilight Zone'', ''Maverick'' and ''77 Sunset Strip''. ...
("The Saga of Waco Williams"), director
Douglas Heyes Douglas Heyes (May 22, 1919 – February 8, 1993) was an American film and television writer, director, producer, actor, composer, and author with a long list of accomplishments. He was sometimes credited under the pseudonym Matthew Howard. Pers ...
("The Quick and the Dead"), Marion Hargrove ("The Jail at Junction Flats"),
Howard Browne Howard Browne (April 15, 1908 – October 28, 1999) was an American science fiction editor and mystery writer. He also wrote for several television series and films. Some of his work appeared over the pseudonyms John Evans, Alexander Blad ...
(" Duel at Sundown"), Leo Townsend ("The Misfortune Teller"),
Gene Levitt Eugene Levitt (May 28, 1920 – November 15, 1999) was an American television writer, producer and director. Life and career Levitt was born in Brooklyn, New York, the son of Charles and Teresa Levitt. He had an older sister, Betty Ruth. His mot ...
("The Comstock Conspiracy"),
Leo Gordon Leo Vincent Gordon (December 2, 1922 – December 26, 2000) was an American character actor and screenwriter. During more than 40 years in film and television he was most frequently cast as a supporting actor playing brutish bad guys but oc ...
(who also acted on the series although never in an episode that he had written; apparently the studio didn't want to foster a custom of actors writing their own scripts for television series), and
George Waggner George Waggner (September 7, 1894 – December 11, 1984) was an American actor, director, producer and writer. He is best known for producing and directing the 1941 film '' The Wolf Man''. For some unknown reason, Waggner sometimes configured his ...
("You Can't Beat the Percentage"), among many others.


Theme song

The memorable theme song was penned by prolific composers
David Buttolph James David Buttolph Jr. (August 3, 1902 – January 1, 1983) was an American film composer who scored over 300 movies in his career. Born in New York City, Buttolph showed musical talent at an early age, and eventually studied music forma ...
(music) and
Paul Francis Webster Paul Francis Webster (December 20, 1907 – March 18, 1984) was an American lyricist who won three Academy Awards for Best Original Song, and was nominated sixteen times for the award. Life and career Webster was born in New York City, United St ...
(lyrics). Buttolph's theme first appeared as incidental music in the Warner Bros. film of '' The Lone Ranger''. The theme song was only heard briefly at the show's opening (after a teaser clip), and in an instrumental version. For the closing credits, a full-length (30-second) version was used. The prolific Buttolph's other most remembered musical contribution was the arrangement of
Alfred Newman Alfred Newman (March 17, 1900 – February 17, 1970) was an American composer, arranger, and conductor of film music. From his start as a music prodigy, he came to be regarded as a respected figure in the history of film music. He won nine Aca ...
's stirring theme from 1940's '' The Mark of Zorro'' starring
Tyrone Power Tyrone Edmund Power III (May 5, 1914 – November 15, 1958) was an American actor. From the 1930s to the 1950s, Power appeared in dozens of films, often in swashbuckler roles or romantic leads. His better-known films include ''Jesse James (193 ...
. The closing theme song was entirely instrumental during season one. A vocal version with lyrics debuted partway through season two, being used intermittently in place of the instrumental version. The vocal theme finally saw regular use by the end of season two and for all seasons thereafter. The vocal theme, performed by an all-male chorus, described the lead character of Maverick ("Who is the tall dark stranger there? / Maverick is the name...") – even though it debuted well after the two-Maverick format was firmly established.


Episodes


Episode list


Notable episodes

} The first episode of ''Maverick'', "War of the Silver Kings," was based on C. B. Glasscock's "The War of the Copper Kings," which relates the real-life adventures of copper mine speculator
F. Augustus Heinze Frederick "Fritz" Augustus Heinze () (December 5, 1869 – November 4, 1914) was an American businessman, known as one of the three Copper Kings of Butte, Montana, along with William Andrews Clark and Marcus Daly. He was an intelligent, char ...
who ultimately became a speculator in the New York financial district at 42 Broadway. Roy Huggins recalls in his
Archive of American Television The Interviews: An Oral History of Television (formerly titled the Archive of American Television) is a project of the nonprofit Academy of Television Arts & Sciences Foundation in North Hollywood, Los Angeles, that records interviews with notable ...
interview that this Warners-owned property was selected by the studio to replace "Point Blank" as the first episode to cheat him out of creator residuals. James Garner maintained in his in-depth Archive of American Television interview that he and
Leo Gordon Leo Vincent Gordon (December 2, 1922 – December 26, 2000) was an American character actor and screenwriter. During more than 40 years in film and television he was most frequently cast as a supporting actor playing brutish bad guys but oc ...
were hitting each other for real in the fight sequences, visible in the shot where Garner is hit in the stomach, slamming him backward against a door. " Shady Deal at Sunny Acres" features Bret Maverick (James Garner) spending most of the episode relaxing in a rocking chair, calmly whittling and offhandedly assuring the inquisitive and derisively amused townspeople that he's "working on it," while his brother Bart Maverick (Jack Kelly) runs a complex sting operation involving all five of the series' occasionally recurring characters (Dandy Jim Buckley, Samantha Crawford, Gentleman Jack Darby, Big Mike McComb and Cindy Lou Brown) to swindle a crooked banker who had stolen Bret's deposit of $15,000. Garner notes in his memoir, ''The Garner Files'', that he was given the choice of which role to play, and chose the one where he spent the episode sitting down because he'd been feeling tired and overworked. It was his favorite episode. In his
Archive of American Television The Interviews: An Oral History of Television (formerly titled the Archive of American Television) is a project of the nonprofit Academy of Television Arts & Sciences Foundation in North Hollywood, Los Angeles, that records interviews with notable ...
interview, Roy Huggins contends that the first half of the later theatrical film ''
The Sting ''The Sting'' is a 1973 American caper film set in September 1936, involving a complicated plot by two professional grifters (Paul Newman and Robert Redford) to con a mob boss ( Robert Shaw).'' Variety'' film review; December 12, 1973, pag ...
'' with
Paul Newman Paul Leonard Newman (January 26, 1925 – September 26, 2008) was an American actor, film director, race car driver, philanthropist, and entrepreneur. He was the recipient of numerous awards, including an Academy Award, a BAFTA Award, three ...
and
Robert Redford Charles Robert Redford Jr. (born August 18, 1936) is an American actor and filmmaker. He is the recipient of various accolades, including an Academy Award from four nominations, a British Academy Film Award, two Golden Globe Awards, the Cec ...
was an uncredited restaging of "Shady Deal at Sunny Acres." " Duel at Sundown" stars
Clint Eastwood Clinton Eastwood Jr. (born May 31, 1930) is an American actor and film director. After achieving success in the Western TV series '' Rawhide'', he rose to international fame with his role as the " Man with No Name" in Sergio Leone's "'' Do ...
as a gun-slinging villain in an epic showdown with Bret, also featuring Edgar Buchanan and Abby Dalton in large supporting roles. The episode "Escape to Tampico" incorporated parts of the actual set of "Rick's Café Américain" from ''
Casablanca Casablanca, also known in Arabic as Dar al-Bayda ( ar, الدَّار الْبَيْضَاء, al-Dār al-Bayḍāʾ, ; ber, ⴹⴹⴰⵕⵍⴱⵉⴹⴰ, ḍḍaṛlbiḍa, : "White House") is the largest city in Morocco and the country's econom ...
'' for "La Cantina Americana," and contains many allusions to the film. At 19:19 on the DVD release there is even a short clip from the movie where actors are dressed in French Army and ''Heer'' uniforms, and Leonid Kinskey is recognizable tending the bar. The episode's plot hinges on Gerald Mohr as a white-jacketed saloon owner, similar to
Humphrey Bogart Humphrey DeForest Bogart (; December 25, 1899 – January 14, 1957), nicknamed Bogie, was an American film and stage actor. His performances in Classical Hollywood cinema films made him an American cultural icon. In 1999, the American Film In ...
's ''Casablanca'' character, whom Bret is sent to bring back to America because of a murder during a robbery. Efrem Zimbalist Jr.'s dangerously eccentric but wittily amusing character Dandy Jim Buckley appears in "Stampede" and "The Jail at Junction Flats." Zimbalist went on to play the lead in his own series, '' 77 Sunset Strip'', after five appearances on ''Maverick'' as Buckley. Huggins recruited Richard Long to fill the void as a similar character named "Gentleman Jack Darby," and both Buckley and Darby appear in "Shady Deal at Sunny Acres," although not in the same scenes. Zimbalist and Long eventually did appear together as regular series leads in ''77 Sunset Strip'', however, albeit playing characters utterly different from their ''Maverick'' roles. "The Saga of Waco Williams" with Wayde Preston and Louise Fletcher (who later won an Oscar for playing the original "
Nurse Ratched Nurse Ratched (full name Mildred Ratched in the movie, also known as "Big Nurse") is a fictional character and the main antagonist of ''One Flew Over the Cuckoo's Nest'', first featured in Ken Kesey's 1962 novel as well as the 1975 film adapt ...
" in ''
One Flew Over the Cuckoo's Nest One Flew Over the Cuckoo's Nest may refer to: * ''One Flew Over the Cuckoo's Nest'' (novel), a 1962 novel by Ken Kesey * ''One Flew Over the Cuckoo's Nest'' (play), a 1963 stage adaptation of the novel starring Kirk Douglas * ''One Flew Over the ...
'') drew the highest viewership of the entire series. Preston portrayed an ultra-heroic and utterly fearless character that had Bret Maverick breaking the
fourth wall The fourth wall is a performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this ''wall'', the convention assumes the actors act as if they cannot. From the 16th cen ...
to marvel in amazement at the conclusion of the episode. Writer/producer
Stephen J. Cannell Stephen Joseph Cannell (; February 5, 1941 – September 30, 2010) was an American television producer, writer, novelist, occasional actor, and founder of Cannell Entertainment (formerly Stephen J. Cannell Productions) and the Cannell Studios. ...
noted in his
Archive of American Television The Interviews: An Oral History of Television (formerly titled the Archive of American Television) is a project of the nonprofit Academy of Television Arts & Sciences Foundation in North Hollywood, Los Angeles, that records interviews with notable ...
interview that, two decades later, he used Waco Williams as the prototype for "Lance White,"
Tom Selleck Thomas William Selleck (; born January 29, 1945) is an American actor. His breakout role was playing private investigator Thomas Magnum in the television series ''Magnum, P.I.'' (1980–1988), for which he received five Emmy Award nominations ...
's recurring role on James Garner's subsequent series ''
The Rockford Files ''The Rockford Files'' is an American detective drama television series starring James Garner that aired on the NBC network from September 13, 1974 to January 10, 1980, and remains in syndication. Garner portrays Los Angeles private investiga ...
''. "According to Hoyle" was the first ''Maverick'' appearance of Diane Brewster as roguish Samantha Crawford, a role she'd played earlier in an episode of the Western TV series ''
Cheyenne The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian language family. Today, the Cheyenne people are split into two federally recognized nations: the Southern Cheyenne, who are enr ...
'' titled "The Dark Rider" that was subsequently recycled as the second season ''Maverick'' episode "Yellow River". She later appeared as the Samantha Crawford character on ''Maverick'' with Garner in "The Seventh Hand" and Kelly in "The Savage Hills" and "Shady Deal at Sunny Acres." "The Quick and the Dead" stars Gerald Mohr as
Doc Holliday John Henry Holliday (August 14, 1851 – November 8, 1887), better known as Doc Holliday, was an American Old West, American gambling, gambler, gunfighter, and dentistry, dentist. A close friend and associate of Sheriff, lawman Wyatt Earp, H ...
and
film noir Film noir (; ) is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and motivations. The 1940s and 1950s are generally regarded as the "classic period" of American '' ...
icon
Marie Windsor Marie Windsor (born Emily Marie Bertelsen; December 11, 1919 – December 10, 2000) was an American actress known for her femme fatale characters in the classic film noir features ''Force of Evil'', ''The Narrow Margin'' and '' The Killing''. Wi ...
as a saloon owner in a tense drama with Bret Maverick gingerly attempting to manipulate the terrifying gunslinger. Mohr portrayed Doc Holliday again the following year in an episode of the television series ''
Tombstone Territory ''Tombstone Territory'' is an American Western series starring Pat Conway and Richard Eastham. The series' first two seasons aired on ABC from 1957 to 1959. The first season was sponsored by Bristol-Myers (consumer products) and the second s ...
'' titled "Doc Holliday in Durango," reprising his colorfully sardonic performance as the legendary gunfighter. During the first two seasons, with writer/producer Roy Huggins at the helm, writers were instructed to write every script while visualizing James Garner playing the part; two-Maverick scripts denoted the brothers as "Maverick 1" and "Maverick 2," with Garner choosing which role he would play due to his senior status on the series. The one exception to this was "Passage to Fort Doom," a meditation on courage written by Huggins expressly for Jack Kelly, directed by Paul Henreid and featuring Arlene Howell, John Alderson and Diane McBain. " The Rivals" is based on a sophisticated
comedy of manners In English literature, the term comedy of manners (also anti-sentimental comedy) describes a genre of realistic, satirical comedy of the Restoration period (1660–1710) that questions and comments upon the manners and social conventions of a gr ...
play written by
Richard Brinsley Sheridan Richard Brinsley Butler Sheridan (30 October 17517 July 1816) was an Irish satirist, a politician, a playwright, poet, and long-term owner of the London Theatre Royal, Drury Lane. He is known for his plays such as '' The Rivals'', ''The ...
and first mounted in 1775. Roger Moore appears in "The Rivals" as a wealthy playboy who switches identities with Bret to facilitate landing a comely lass ( Patricia "Pat" Crowley) with whom he's become infatuated. Two seasons later, Roger Moore would replace James Garner's Bret Maverick with his own Beau Maverick when Garner left the series to successfully accelerate his movie career. This is the only episode with both James Garner and Roger Moore. "Two Tickets to Ten Strike" with
Connie Stevens Connie Stevens (born Concetta Rosalie Ann Ingolia; August 8, 1938) is an American actress and singer. Born in Brooklyn, New York City to musician parents, Stevens was raised there until age 12, when she was sent to live with family friends in r ...
is a hybrid of comedy, mystery and action drama spotlighting Adam West spouting amazing dialogue as an amusingly verbose villain insistently threatening Bret. In the chilling "Ghost Rider" with Stacy Keach Sr., Bret learns that a weeping woman to whom he'd given a ride in a buckboard had been dead for more than a week when he met her. A gunshot criminal confesses to Bret with his dying breath that an innocent man was locked up in jail for a murder that he didn't commit, spurring the epic odyssey "The Long Hunt." Other examples of the numerous notable episodes include a spoof of ''
Gunsmoke ''Gunsmoke'' is an American radio and television Western drama series created by director Norman Macdonnell and writer John Meston. It centers on Dodge City, Kansas, in the 1870s, during the settlement of the American West. The central chara ...
'' titled "Gun-Shy"; Bret is framed for a robbery and waiting to be hung in the mistaken identity thriller "The Day They Hanged Bret Maverick"; the courtroom drama "Rope of Cards" created a run on decks of cards throughout the United States the day after its initial broadcast in the wake of Bret using a seemingly impossible card trick that actually exists; "Relic of Fort Tejon" features an affectionate camel who adores Bret; the corpse of a man whom Bret has just killed in self defense vanishes in "The Comstock Conspiracy"; one of
Jean Renoir Jean Renoir (; 15 September 1894 – 12 February 1979) was a French film director, screenwriter, actor, producer and author. As a film director and actor, he made more than forty films from the silent era to the end of the 1960s. His films '' ...
's favorite actors,
Marcel Dalio Marcel Dalio (born Marcel Benoit Blauschild; 23 November 1899 in Paris – 18 November 1983) was a French movie actor. He had major roles in two films directed by Jean Renoir, '' La Grande Illusion'' (1937) and '' The Rules of the Game'' (1939) ...
('' La Grande Illusion'' and '' The Rules of the Game''), portrays a swindler who separately cheats Bret and Bart in "Game of Chance"; and
Robert Louis Stevenson Robert Louis Stevenson (born Robert Lewis Balfour Stevenson; 13 November 1850 – 3 December 1894) was a Scottish novelist, essayist, poet and travel writer. He is best known for works such as '' Treasure Island'', ''Strange Case of Dr Jekyll ...
's ocean-going adventure " The Wrecker" features
Errol Flynn Errol Leslie Thomson Flynn (20 June 1909 – 14 October 1959) was an Australian-American actor who achieved worldwide fame during the Classical Hollywood cinema, Golden Age of Hollywood. He was known for his romantic swashbuckler roles, freque ...
look-alike A look-alike, double, or doppelgänger is a person who bears a strong physical resemblance to another person, excluding cases like twins and other instances of family resemblance. Some look-alikes have been notable individuals in their own right ...
Patric Knowles in an episode with both Bret and Bart. "Pappy" presents Garner portraying Bret and Bart's colorful father, Beau Maverick, a previously
unseen character An unseen character in theatre, comics, film, or television, or silent character in radio or literature, is a character that is mentioned but not directly known to the audience, but who advances the action of the plot in a significant way, and w ...
. Bret and Bart would frequently announce, "As my Pappy used to say..." followed by aphorisms like, "Work is fine for killing time but it's a shaky way to make a living." Bret disguises himself as Pappy in the same episode, which features trick photography sequences with Garner playing both roles in the same shot. Kelly also plays a dual role, briefly portraying Beau's brother Bentley ("Uncle Bent", as Bret calls him). Garner's Beau Maverick is not the same character as the Beau Maverick played by Roger Moore later in the series; Moore's Beau is the nephew of Garner's Beau, and Bret and Bart's cousin. The younger Beau Maverick always referred to the elder as "Uncle Beau" or "Uncle Beauregard" instead of "Pappy." Troy Donahue plays the son of a long-time lover of Pappy in the episode, and Adam West portrays a villain. "Bolt from the Blue" starring Roger Moore as Beau Maverick was written and directed by
Robert Altman Robert Bernard Altman ( ; February 20, 1925 – November 20, 2006) was an American film director, screenwriter, and producer. He was a five-time nominee of the Academy Award for Best Director and is considered an enduring figure from the New ...
. Other memorable solo episodes with Moore include "Red Dog" with
Lee Van Cleef Clarence LeRoy Van Cleef Jr. (January 9, 1925 – December 16, 1989) was an American actor. He appeared in over 170 film and television roles in a career spanning nearly 40 years, but is best known as a star of Italian Spaghetti Westerns, parti ...
and John Carradine, and "Kiz" with Kathleen Crowley and Peggy McCay. Jack Kelly's favorite episode was "Two Beggars On Horseback," a sweeping adventure that depicted a frenzied race between Bret and Bart to cash a check, the only time in the series that Kelly also wore a black hat, albeit briefly. Notable solo episodes with Kelly as Bart Maverick include "The Jeweled Gun" with Kathleen Crowley; "The Third Rider" with Dick Foran; the aforementioned "The Savage Hills" with Diane Brewster as Samantha Crawford; "Iron Hand" with Robert Redford in a major supporting role, his first professional screen appearance; the ominously suspenseful "Last Stop: Oblivion" with Buddy Ebsen; "Betrayal" with Patricia "Pat" Crowley and Ruta Lee; and "Substitute Gun" with Coleen Gray and
Joan Marshall Joan Marshall (born Joan Schrepfermann; June 6, 1931 – June 28, 1992) was an American film and television actress. She is best known for her appearances in ''The Twilight Zone's'' " Dead Man's Shoes", and ''Star Trek's'' "Court Martial". ...
. "The Maverick Line," a post-Huggins episode, features the most screen time with Bret and Bart together as well as Buddy Ebsen as a comical stagecoach robber. The episode was shot in the third season but held back and not telecast until the middle of the following season, originally intended to be the first episode of the fourth season until Garner won his lawsuit against the studio and left the series. Many episodes are humorous while others are deadly serious, and in addition to purely original scripts, producer Roy Huggins drew upon works by writers as disparate as
Louis L'Amour Louis Dearborn L'Amour (; né LaMoore; March 22, 1908 – June 10, 1988) was an American novelist and short story writer. His books consisted primarily of Western novels (though he called his work "frontier stories"); however, he also wrote hi ...
("Stage West") and Robert Louis Stevenson ("The Wrecker") to give the series breadth and scope. The various Mavericks never stopped traveling, and the show was as likely to be set on a riverboat or in
New Orleans New Orleans ( , ,New Orleans
as in a Western desert or frontier saloon. Roy Huggins quit the series at the end of the second season due to a life-threatening bout with
pneumonia Pneumonia is an inflammatory condition of the lung primarily affecting the small air sacs known as alveoli. Symptoms typically include some combination of productive or dry cough, chest pain, fever, and difficulty breathing. The severit ...
, and was succeeded by writer/producer
Coles Trapnell Valentine Coles Trapnell (August 2, 1910 – January 29, 1999) was an American television producer, writer, and director most famous for a stint following Roy Huggins as the producer of the Warner Bros. Western series ''Maverick'' starring James ...
, ushering in a gradual but sharp permanent decline in ratings. The series had finished at No. 6 in the
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
in the 1958–1959 second season (a coup since it was scheduled directly against and topped a roster of extremely popular series such as ''
The Ed Sullivan Show ''The Ed Sullivan Show'' is an American television program, television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York City, New York entertainment columnist Ed Sullivan. It was replaced in Septembe ...
'', '' The Steve Allen Show'' and ''
The Jack Benny Program ''The Jack Benny Program'', starring Jack Benny, is a radio-TV comedy series that ran for more than three decades and is generally regarded as a high-water mark in 20th century American comedy. He played one role throughout his radio and televis ...
'' on the other networks), then fell to No. 19 in the 1959–1960 third season and out of the top 30 during its last two seasons, after Garner had left the show.


Home media

Warner Home Video Warner Bros. Home Entertainment Inc. (formerly known as Warner Home Video and WCI Home Video and sometimes credited as Warner Home Entertainment) is the home video distribution division of Warner Bros. It was founded in 1978 as WCI Home Vide ...
released all five seasons on DVD in Region 1. Seasons One and Two were standard DVD releases. Seasons Three, Four, and Five were released via their
Warner Archive Collection The Warner Archive Collection is a home video division for releasing classic and cult films from Warner Bros.' library. It started as a manufactured-on-demand (MOD) DVD series by Warner Bros. Home Entertainment on March 23, 2009, with the inten ...
. This is a manufacture-on-demand release on DVD-R discs and is available through Warner's online store and Amazon.com. A Television Favorites DVD of the show released, featuring three episodes. It was released in Standard format.


Spin-offs and crossovers

In the decades following the cancellation of ''Maverick'', the characters and situations have been revived several times.


''The New Maverick'' (1978)

''
The New Maverick ''The New Maverick'' is a 1978 American Western television film based on the 1957–1962 series ''Maverick'' starring James Garner as Bret Maverick. ''The New Maverick'' stars Garner as Bret Maverick, Charles Frank as newcomer cousin Ben Mave ...
'' is a 1978
TV movie A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
with James Garner and Jack Kelly reprising their roles, and
Charles Frank Charles Reser Frank (born April 17, 1947) is an American actor noted for playing Bret Maverick's cousin Ben Maverick in the 1978 TV-movie ''The New Maverick'' with James Garner and Jack Kelly, and in the short-lived 1979 television series '' ...
playing young Ben Maverick, the son of their cousin Beau (Roger Moore, although Moore did not appear in ''The New Maverick''). Garner shot the film while on hiatus from ''
The Rockford Files ''The Rockford Files'' is an American detective drama television series starring James Garner that aired on the NBC network from September 13, 1974 to January 10, 1980, and remains in syndication. Garner portrays Los Angeles private investiga ...
''. Kelly only appears in a couple of scenes near the end, a frequent practice during Garner episodes in the original series.


''Young Maverick'' (1979)

''The New Maverick'' was the pilot for a new series, ''
Young Maverick ''Young Maverick'' is a 1979 television series and a sequel to the 1957–1962 series ''Maverick'', which had starred James Garner as roving gambler Bret Maverick. Charles Frank played Ben Maverick, the son of Bret's first cousin Beau Maverick, m ...
'', which ran for a short time in 1979. Charles Frank's character, Ben Maverick, was the focal point of the show, while James Garner only appeared as Bret for a few moments at the beginning of the first episode. It is apparent Bret does not much care for Ben, and the two part at the nearest crossroads; some critics later noted the audience couldn't help but think the camera was following the wrong Maverick. The series ended so quickly that some episodes that had already been filmed were never broadcast in the United States. Despite the title, Charles Frank was three years older than James Garner, Jack Kelly, Roger Moore or Robert Colbert had been when they started in the original series.


''Bret Maverick'' (1981)

Two years later, Garner left ''The Rockford Files'' and began looking at possibilities for another series. '' Bret Maverick'' (1981–82) stars the 53-year-old as an older-but-no-wiser Bret, originally seen in the earlier series at age 29. Jack Kelly appears as Bret's brother Bart in only one episode but was slated to return as a series regular for the following season, for which several scripts were already written and presented to Kelly during the filming of the season finale.
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
unexpectedly canceled the show after one season despite respectable ratings, and Kelly would never officially join the cast. The new series involves Bret Maverick settling down in a small town in Arizona after winning a saloon in a poker game; a large new supporting cast was introduced to take some of the burden off Garner, who had been in almost every scene of most of his original ''Maverick'' episodes as well as ''The Rockford Files''. The two-hour pilot episode was reedited as the TV movie '' Bret Maverick: The Lazy Ace'' and the series' only two-part episode was later marketed as a TV movie titled '' Bret Maverick: Faith, Hope and Clarity''. ''Bret Maverick'' ends on a sentimental note, with Bret and Bart embracing during an unexpected encounter, with the theme from the original series playing in the background.


''The Gambler Returns: The Luck of the Draw'' (1991)

The TV movie '' The Gambler Returns: The Luck of the Draw'' (1991) includes a cameo by Kelly as Bart Maverick along with other actors from various earlier Western television series, including Gene Barry as
Bat Masterson Bartholemew William Barclay "Bat" Masterson (November 26, 1853 – October 25, 1921) was a U.S. Army scout, lawman, professional gambler, and journalist known for his exploits in the 19th and early 20th-century American Old West. He was born to ...
,
Hugh O'Brian Hugh O'Brian (born Hugh Charles Krampe; April 19, 1925 – September 5, 2016) was an American actor and humanitarian, best known for his starring roles in the ABC Western television series ''The Life and Legend of Wyatt Earp'' (1955–1 ...
as
Wyatt Earp Wyatt Berry Stapp Earp (March 19, 1848 – January 13, 1929) was an American lawman and gambler in the American West, including Dodge City, Deadwood, and Tombstone. Earp took part in the famous gunfight at the O.K. Corral, during which la ...
,
Chuck Connors Kevin Joseph Aloysius "Chuck" Connors (April 10, 1921 – November 10, 1992) was an American actor, writer, and professional basketball and baseball player. He is one of only 13 athletes in the history of American professional sports to have p ...
as the Rifleman, Johnny Crawford as his son Mark,
David Carradine David Carradine ( ; born John Arthur Carradine Jr.; December 8, 1936 – June 3, 2009) was an American actor best known for playing martial arts roles. He is perhaps best known as the star of the 1970s television series '' Kung Fu'', playi ...
as Caine from ''
Kung Fu Chinese martial arts, often called by the umbrella terms kung fu (; ), kuoshu () or wushu (), are multiple fighting styles that have developed over the centuries in Greater China. These fighting styles are often classified according to commo ...
'',
Brian Keith Brian Keith (born Robert Alba Keith, November 14, 1921 – June 24, 1997) was an American film, television, and stage actor who in his six-decade career gained recognition for his work in films such as the Disney family film '' The Parent T ...
from '' The Westerner'', James Drury and Doug McClure as a thinly disguised Virginian and Trampas, and Clint Walker as ''
Cheyenne The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian language family. Today, the Cheyenne people are split into two federally recognized nations: the Southern Cheyenne, who are enr ...
'' Bodie. As each hero appears onscreen, a few bars of the theme song from his original series plays in the background. The cameo was Jack Kelly's last acting appearance: he died of a stroke at age 65 the following year.


In other media


Cinema

A lavish theatrical film version was released in 1994 entitled ''
Maverick Maverick, Maveric or Maverik may refer to: History * Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick Aviation * AEA Maverick, an Australian single-seat sportsplane design * General Aviation Design Bure ...
'' starring
Mel Gibson Mel Columcille Gerard Gibson (born January 3, 1956) is an American actor, film director, and producer. He is best known for his action hero roles, particularly his breakout role as Max Rockatansky in the first three films of the post-apoca ...
as Bret Maverick,
Jodie Foster Alicia Christian "Jodie" Foster (born November 19, 1962) is an American actress and filmmaker. She is the recipient of numerous accolades, including two Academy Awards, three British Academy Film Awards, three Golden Globe Awards, and the hono ...
as a faux- Southern accented gambler reminiscent of Samantha Crawford, and James Garner as Marshal Zane Cooper, who is later revealed to be Bret's father. The movie was directed by
Richard Donner Richard Donner (born Richard Donald Schwartzberg; April 24, 1930 – July 5, 2021) was an American filmmaker whose notable works included some of the most financially-successful films during the New Hollywood era. According to film historian ...
(who had previously directed many TV series prior to working in feature films) from a screenplay by Oscar-winning writer
William Goldman William Goldman (August 12, 1931 – November 16, 2018) was an American novelist, playwright, and screenwriter. He first came to prominence in the 1950s as a novelist before turning to screenwriting. He won Academy Awards for his screenplays '' ...
(''
Butch Cassidy and the Sundance Kid ''Butch Cassidy and the Sundance Kid'' is a 1969 American Western buddy film directed by George Roy Hill and written by William Goldman. Based loosely on fact, the film tells the story of Wild West outlaws Robert LeRoy Parker, known as Butch C ...
''). Garner maintained in later interviews that he was playing exactly the same character as in the television series, with Gibson as his son (which is consistent with the script's and Gibson's notably different interpretation of the character), but the screenplay itself leaves this open to conjecture; some assume that he was actually portraying Bret's father Beau "Pappy" Maverick, whom he had originally played in the ''Maverick'' television series in a single episode. A "Making of" mini-documentary was broadcast on cable stations prior to the film's release that included no footage of Garner from the original series despite both the movie and television series having been produced by the same studio.


Comic books

During the height of the TV show's popularity and beyond, the various Mavericks appeared in ''Maverick'' comic books drawn by Dan Spiegle. Spiegle met James Garner at the studio before the first ''Maverick'' comic was drawn because no publicity photographs were available yet; only Garner as Bret was featured in the first comic books because he was the only Maverick for the first seven television episodes. The encounter left a favorable impression and Spiegle thereafter put extra effort into his drawings of Garner to capture the likeness of the actor while his subsequent depictions of the other Mavericks (Jack Kelly as Bart, Roger Moore as Beau, and Robert Colbert as Brent—inaccurately referred to as "Bret" in the comic book version) bore comparatively little resemblance to the actual actors. Spiegle explained to an interviewer:


Bret Maverick statue

On April 21, 2006, a bronze statue of James Garner as Bret Maverick was unveiled in Garner's hometown of
Norman, Oklahoma Norman () is the third-largest city in the U.S. state of Oklahoma, with a population of 128,097 as of 2021. It is the largest city and the county seat of Cleveland County, and the second-largest city in the Oklahoma City metropolitan area, be ...
, with Garner present. He noted in his memoir ''The Garner Files'' that it was one of the most enjoyable days of his life.


Sources

Two different books on the ''Maverick'' TV series were published in 1994, one by Burl Barer and the other by Ed Robertson, and serve as the main sources for the background information in this article, together with various magazine pieces from ''
TV Guide TV Guide is an American digital media company that provides television program listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine LLC, in 2008. Corporat ...
'', ''
Life Magazine ''Life'' was an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, and as a monthly from 1978 until 2000. During its golden age from 1936 to 1972, ''Life'' was a wide-ranging weekly general-interest ma ...
'', and numerous others, along with viewings of the original series episodes, many of which remain available to the public at the
Paley Center for Media The Paley Center for Media, formerly the Museum of Television & Radio (MT&R) and the Museum of Broadcasting, founded in 1975 by William S. Paley, is an American cultural institution in New York with a branch office in Los Angeles, dedicated to ...
in New York City and Los Angeles. The entire series was released on DVD one season at a time in 2012, 2013, and 2014, with the short thirteen-episode fifth season starring Jack Kelly in solo episodes available only upon demand (MOD: Manufacture On Demand); the fifth season was initially presented on air alternating with James Garner reruns from earlier seasons but the reruns are omitted from the DVD.
Amazon Prime Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pr ...
also offers the entire series on their online platform.


References


Further reading

Ed Robertson. ''Maverick: Legend of the West''. Revised third edition. Black Pawn Press, 2019.


External links

*
Museum of Broadcast Communications: Maverick

''TV Guide Maverick'' Episode List

''Maverick'' Episode Guide at epguides.com

Roy Huggins' Archive of American Television Interview

Stephen J. Cannell's Archive of American Television explanation of Huggins' approach

James Garner's Archive of American Television Interview

The Paley Center for Media
{{DEFAULTSORT:Maverick (Tv Series)
Maverick Maverick, Maveric or Maverik may refer to: History * Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick Aviation * AEA Maverick, an Australian single-seat sportsplane design * General Aviation Design Bure ...
1950s American comedy television series 1950s Western (genre) television series 1960s American comedy television series 1960s Western (genre) television series 1957 American television series debuts 1962 American television series endings American Broadcasting Company original programming Black-and-white American television shows Fictional gamblers Primetime Emmy Award for Outstanding Drama Series winners Television shows adapted into comics Television shows adapted into films Television series by Warner Bros. Television Studios Television series created by Roy Huggins