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Mascot Pictures Corporation was an American film company of the 1920s and 1930s best known for producing and distributing
film serial A serial film, film serial (or just serial), movie serial, or chapter play, is a motion picture form popular during the first half of the 20th century, consisting of a series of short subjects exhibited in consecutive order at one theater, gene ...
s and
B-westerns The Western is a genre set in the American frontier and commonly associated with folk tales of the Western United States, particularly the Southwestern United States, as well as Northern Mexico and Western Canada. It is commonly referred ...
. Mascot was formed in 1927 by film producer
Nat Levine Nat Levine (July 26, 1899 – August 6, 1989), was an American film producer. He produced 105 films between 1921 and 1946. He was personal secretary to Marcus Loew, formed Mascot Pictures in 1927, and merged Mascot with Herbert Yates's Re ...
. In 1936 it merged with several other companies to form Republic Pictures. Mascot's serial '' The King of the Kongo'' (
1929 This year marked the end of a period known in American history as the Roaring Twenties after the Wall Street Crash of 1929 ushered in a worldwide Great Depression. In the Americas, an agreement was brokered to end the Cristero War, a Catholic ...
) was the first serial to include
sound In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' b ...
, beating
Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
by several months. The company's logo featured a roaring
tiger The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus ''Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on ...
resting on top of a model of the planet
Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's surfa ...
.


Early years

Mascot was created by
Nat Levine Nat Levine (July 26, 1899 – August 6, 1989), was an American film producer. He produced 105 films between 1921 and 1946. He was personal secretary to Marcus Loew, formed Mascot Pictures in 1927, and merged Mascot with Herbert Yates's Re ...
, a former personal secretary to
Marcus Loew Marcus Loew (May 7, 1870 - September 5, 1927) was an American business magnate and a pioneer of the motion picture industry who formed Loew's Theatres and the Metro-Goldwyn-Mayer film studio (MGM). Life and career Loew was born in New York City, ...
, in 1927 after the success of his independent serial '' The Silent Flyer'' (
1926 Events January * January 3 – Theodoros Pangalos declares himself dictator in Greece. * January 8 **Abdul-Aziz ibn Saud is crowned King of Hejaz. ** Crown Prince Nguyễn Phúc Vĩnh Thuy ascends the throne, the last monarch of Viet ...
). In the beginning the company operated out of the upstairs offices of a contractor's business on
Santa Monica Boulevard Santa Monica Boulevard is a major west–east thoroughfare in Los Angeles County. It runs from Ocean Avenue in Santa Monica near the Pacific Ocean to Sunset Boulevard at Sunset Junction in Los Angeles. It passes through Beverly Hills and West Ho ...
. It rented all of its equipment and facilities. In 1929 the studio made serial history with the production of '' The King of the Kongo''. This was the first serial, from any production company, to be made with
sound In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' b ...
. Mascot's first all-talking production was ''
The Phantom of the West ''The Phantom of the West'' is a 1931 American pre-Code Western film serial and was the second all-talking serial produced by Mascot Pictures. Tom Tyler stars as Jim Lester, trying to prove that Francisco Cortez (Frank Lanning) is innocent of ki ...
'' (
1931 Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir I ...
)


Sennett Studios

By 1933 Mascot was successful enough to rent, and later buy, Sennett Studios after the original owner, silent-film comedy producer-director
Mack Sennett Mack Sennett (born Michael Sinnott; January 17, 1880 – November 5, 1960) was a Canadian-American film actor, director, and producer, and studio head, known as the 'King of Comedy'. Born in Danville, Quebec, in 1880, he started in films in the ...
, went bankrupt because of the Great Depression. This made the company a true film studio. That studio lot is now CBS Studio Center. Mascot was responsible for the popularity of the concept of the " singing cowboy" and the "musical western". In 1935 the studio produced ''
The Phantom Empire ''The Phantom Empire'' is a 1935 American Western serial film directed by Otto Brower and B. Reeves Eason and starring Gene Autry, Frankie Darro, and Betsy King Ross.Magers 2007, p. 21. This 12-chapter Mascot Pictures serial combined the ...
'' with the then untried Gene Autry as the lead.


Republic Pictures

Mascot's film laboratory was
Consolidated Film Industries Consolidated Film Industries was a film laboratory and film processing company and was one of the leading film laboratories in the Los Angeles area for many decades. CFI processed negatives and made prints for motion pictures and television. The ...
, known today as CFI Industries. In 1935, under pressure from that company's owner,
Herbert Yates Herbert John Yates (August 24, 1880 – February 3, 1966) was the founder and president of Republic Pictures, who had western stars John Wayne, Gene Autry, and Roy Rogers under contract. Between the years 1935 and 1959, Republic, under Yates' l ...
, Mascot was merged by CFI with Monogram Pictures, Liberty Pictures,
Chesterfield Pictures Chesterfield Motion Picture Corporation, generally shortened to Chesterfield Pictures, was an American film production company of the 1920s and 1930s. The company head was George R. Batcheller, and the company worked in tandem with its sister stu ...
and Invincible Pictures to form Republic Pictures, a production-distribution company designed by Yates. Levine was designated head of the serial and B-Western arm of the company, and the Mascot studio facilities and contract personnel became Republic assets as part of the merger. Within two years, however, along with most of his colleagues at Republic who had owned other companies, Levine found himself in a disagreeable situation and left Republic. With only the Mascot name and film library remaining in his possession, Levine found employment elsewhere in the motion picture industry and Mascot Pictures survived only through reissues of its sound serials and a single, new feature film edited from the "Phantom Empire" serial, released in 1940.


Legacy

Several careers began at Mascot Pictures.


Actors

* Gene Autry *
Smiley Burnette Lester Alvin Burnett (March 18, 1911 – February 16, 1967), better known as Smiley Burnette, was an American country music performer and a comedic actor in Western films and on radio and TV, playing sidekick to Gene Autry, Roy Rogers, a ...
* John Wayne


Production crew

*
Ford Beebe Ford Beebe (November 26, 1888 – November 26, 1978) was a screenwriter and director. He entered the film business as a writer around 1916 and over the next 60 years wrote and/or directed almost 200 films. He specialized in B-movies – mostly ...
* B. Reeves Eason *
Joseph Kane Jasper Joseph Inman Kane (March 19, 1894, San Diego – August 25, 1975, Santa Monica, California) was an American film director, film producer, film editor and screenwriter. He is best known for his extensive directorship and focus on Western f ...
* The
Lydecker brothers Howard and Theodore Lydecker, always known—and billed—as such, were Howard "Babe" Lydecker (June 8, 1911 – September 26, 1969) and Theodore Lydecker (November 7, 1908 – May 25, 1990), a special effects team primarily working as contract ...
*
William Witney William Nuelsen Witney (May 15, 1915 – March 17, 2002) was an American film and television director. He is best remembered for the action films he made for Republic Pictures, particularly serials: '' Dick Tracy Returns'', '' G-Men vs. the Bl ...


Filmography

*'' Men with Steel Faces'' (
1940 A calendar from 1940 according to the Gregorian calendar, factoring in the dates of Easter and related holidays, cannot be used again until the year 5280. Events Below, the events of World War II have the "WWII" prefix. January * Januar ...
) (feature version of "The Phantom Empire") *'' Doughnuts and Society'' (
1936 Events January–February * January 20 – George V of the United Kingdom and the British Dominions and Emperor of India, dies at his Sandringham Estate. The Prince of Wales succeeds to the throne of the United Kingdom as King E ...
) *'' The Fighting Marines'' ( 1935) *'' Harmony Lane'' ( 1935) *''
Confidential Confidentiality involves a set of rules or a promise usually executed through confidentiality agreements that limits the access or places restrictions on certain types of information. Legal confidentiality By law, lawyers are often required ...
'' ( 1935) *''
Waterfront Lady ''Waterfront Lady'' is a 1935 American film directed by Joseph Santley. Premise When a young man is befriended by a gambling ship operator and made a partner in the business, he becomes involved in a police manhunt after he covers up a murder c ...
'' ( 1935) *''
Streamline Express ''Streamline Express'' is a 1935 American comedy drama film directed by Leonard Fields, starring Victor Jory, Evelyn Venable and Esther Ralston, distributed by Mascot Pictures. The film is an adaptation of '' Twentieth Century'', released the ...
'' ( 1935) *''
The Adventures of Rex and Rinty ''The Adventures of Rex and Rinty'' (1935) is a Mascot film serial directed by Ford Beebe and B. Reeves Eason and starring the equine actor Rex ("The King of Wild Horses") and canine actor Rin Tin Tin, Jr. Cast * Rex the king of wild horses as ...
'' ( 1935) *''
Ladies Crave Excitement ''Ladies Crave Excitement'' is a 1935 American action–comedy drama film released by Mascot Pictures, directed by Nick Grinde and starring Norman Foster, Evalyn Knapp and Esther Ralston. Plot Don Phelan, the ace newsreel reporter, falls in lo ...
'' ( 1935) *'' The Headline Woman'' ( 1935) *''
One Frightened Night ''One Frightened Night'' is a 1935 American comedy mystery film directed by Christy Cabanne and starring Charley Grapewin, Lucien Littlefield and Mary Carlisle. The film has entered the public domain. Plot Faced with an upcoming inheritance tax ...
'' ( 1935) *''
The Miracle Rider ''The Miracle Rider'' is a 1935 American Western film serial directed by B. Reeves Eason and Armand Schaefer for Mascot. It stars silent movie cowboy star Tom Mix in his last major film role. Plot summary Zaroff ( Charles Middleton), a rancher ...
'' ( 1935) *''
Behind the Green Lights ''Behind the Green Lights'' is a 1935 American crime film directed by Christy Cabanne and starring Norman Foster, Judith Allen and Sidney Blackmer.Goble p.685 Partial cast * Norman Foster as Detective Lt. Dave Britten * Judith Allen as Mary ...
'' ( 1935) *''
The Phantom Empire ''The Phantom Empire'' is a 1935 American Western serial film directed by Otto Brower and B. Reeves Eason and starring Gene Autry, Frankie Darro, and Betsy King Ross.Magers 2007, p. 21. This 12-chapter Mascot Pictures serial combined the ...
'' ( 1935) (film serial) *''
Little Men ''Little Men,'' or ''Life at Plumfield with Jo's Boys,'' is a children's novel by American author Louisa May Alcott (1832–1888), which was first published in 1871 by Roberts Brothers. The book reprises characters from her 1868–69 two-volume ...
'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *'' Mystery Mountain'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *'' The Marines Are Coming'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *''
In Old Santa Fe ''In Old Santa Fe'' is a 1934 American Western film directed by David Howard, starring Ken Maynard, George "Gabby" Hayes and Evalyn Knapp and featuring the first screen appearance of Gene Autry, singing a bluegrass rendition of "Wyoming Wal ...
'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *'' Crimson Romance'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *'' Young and Beautiful'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *''
The Law of the Wild ''The Law of the Wild'' is a 1934 American western serial film produced by Nat Levine, directed by B. Reeves Eason and Armand Schaefer, distributed by Mascot Pictures, and starring two famous animal stars, Rex the Wonder Horse and Rin Tin Tin ...
'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) *''Burn 'Em Up Barnes'' (1934) (feature version of the serial) *''
Burn 'Em Up Barnes ''Burn 'Em Up Barnes'' is a 1934 American Pre-Code movie serial produced and distributed by Mascot Pictures, along with a feature version of the serial bearing the same title. It was a loose remake of the 1921 silent film of the same name. Cas ...
'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) (film serial) *'' The Lost Jungle'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) (feature variation of the serial) *'' The Lost Jungle'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) (film serial) *'' The Lone Defender'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
) (feature version of same-title serial) *''
The Mystery Squadron ''The Mystery Squadron'' (aka ''Mystery Squadron'') is a 1933 American pre-Code 12-chapter Mascot film serial, directed by Colbert Clark and David Howard. The film was produced by Nat Levine, and stars Western star Bob Steele, Guinn "Big Boy" ...
'' ( 1933) *''
The Wolf Dog ''The Wolf Dog'' is a 1933 American Pre-Code Mascot film serial directed by Colbert Clark and Harry L. Fraser and starring Frankie Darro and Rin Tin Tin, Jr. The plot concerns a young boy becoming the heir to a fortune and a villain attempting t ...
'' ( 1933) *'' Laughing at Life'' ( 1933) *''
Fighting with Kit Carson ''Fighting with Kit Carson'' is a 1933 American pre-Code Mascot Pictures film serial. It was edited into a feature film by Al Dezel Productions in 1946 and released to theaters as a movie. Johnny Mack Brown starred as Kit Carson, and Betsy Kin ...
'' ( 1933) *''
The Whispering Shadow ''The Whispering Shadow'' is a 1933 American pre-Code Pre-Code Hollywood was the brief era in the American film industry between the widespread adoption of sound in film in 1929LaSalle (2002), p. 1. and the enforcement of the Motion Pictur ...
'' ( 1933) *''
The Three Musketeers ''The Three Musketeers'' (french: Les Trois Mousquetaires, links=no, ) is a French historical adventure novel written in 1844 by French author Alexandre Dumas. It is in the swashbuckler genre, which has heroic, chivalrous swordsmen who fight ...
'' ( 1933) *'' The Devil Horse'' (
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort to assassinate Emperor Hiro ...
) *''
The Pride of the Legion ''The Pride of the Legion'' is a 1932 American pre-Code crime film directed by Ford Beebe Ford Beebe (November 26, 1888 – November 26, 1978) was a screenwriter and director. He entered the film business as a writer around 1916 and over the n ...
'' (
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort to assassinate Emperor Hiro ...
) *''
The Hurricane Express ''The Hurricane Express'' is a 1932 American Pre-Code 12-chapter Mascot Pictures film serial. Written by Colbert Clark, Barney Sarecky, Wyndham Gittens, George Morgan, and J.P. McGowan, the serial was directed by Armand Schaeffer and J.P. M ...
'' (
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort to assassinate Emperor Hiro ...
) *''
The Last of the Mohicans ''The Last of the Mohicans: A Narrative of 1757'' is a historical romance written by James Fenimore Cooper in 1826. It is the second book of the ''Leatherstocking Tales'' pentalogy and the best known to contemporary audiences. '' The Pathfinder ...
'' (
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort to assassinate Emperor Hiro ...
) *'' The Shadow of the Eagle'' (
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort to assassinate Emperor Hiro ...
) *'' The Lightning Warrior'' (
1931 Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir I ...
) *'' The Galloping Ghost'' (
1931 Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir I ...
) *''
The Vanishing Legion ''The Vanishing Legion'' is a 1931 American pre-Code Western film serial from Mascot, directed by Ford Beebe and B. Reeves Eason. Stars Harry Carey and Edwina Booth were originally intended to be in the studio's previous serial, '' King of th ...
'' (
1931 Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir I ...
) *'' King of the Wild'' (
1931 Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir I ...
) *''
The Phantom of the West ''The Phantom of the West'' is a 1931 American pre-Code Western film serial and was the second all-talking serial produced by Mascot Pictures. Tom Tyler stars as Jim Lester, trying to prove that Francisco Cortez (Frank Lanning) is innocent of ki ...
'' (
1931 Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir I ...
) *'' The Lone Defender'' (
1930 Events January * January 15 – The Moon moves into its nearest point to Earth, called perigee, at the same time as its fullest phase of the Lunar Cycle. This is the closest moon distance at in recent history, and the next one will b ...
) (film serial) *'' The King of the Kongo'' (
1929 This year marked the end of a period known in American history as the Roaring Twenties after the Wall Street Crash of 1929 ushered in a worldwide Great Depression. In the Americas, an agreement was brokered to end the Cristero War, a Catholic ...
) *''
The Fatal Warning ''The Fatal Warning'' is a 1929 mystery silent film serial directed by Richard Thorpe for Mascot. The film is considered to be a lost film, with no prints known to exist. It co-starred Boris Karloff. Plot After William Rogers, a bank executive, ...
'' (
1929 This year marked the end of a period known in American history as the Roaring Twenties after the Wall Street Crash of 1929 ushered in a worldwide Great Depression. In the Americas, an agreement was brokered to end the Cristero War, a Catholic ...
) *'' Vultures of the Sea'' (
1928 Events January * January – British bacteriologist Frederick Griffith reports the results of Griffith's experiment, indirectly proving the existence of DNA. * January 1 – Eastern Bloc emigration and defection: Boris Bazhan ...
) *'' The Vanishing West'' (
1928 Events January * January – British bacteriologist Frederick Griffith reports the results of Griffith's experiment, indirectly proving the existence of DNA. * January 1 – Eastern Bloc emigration and defection: Boris Bazhan ...
) *''
Heroes of the Wild ''Heroes of the Wild'' is a 1927 American silent Western film serial produced by Nat Levine, directed by Harry S. Webb and released by Mascot Pictures. The film is considered to be lost. Plot A young woman is heir to a large fortune, but the k ...
'' (
1927 Events January * January 1 – The British Broadcasting ''Company'' becomes the British Broadcasting ''Corporation'', when its Royal Charter of incorporation takes effect. John Reith becomes the first Director-General. * January 7 ...
) *'' Isle of Sunken Gold'' (
1927 Events January * January 1 – The British Broadcasting ''Company'' becomes the British Broadcasting ''Corporation'', when its Royal Charter of incorporation takes effect. John Reith becomes the first Director-General. * January 7 ...
) *'' The Golden Stallion'' (
1927 Events January * January 1 – The British Broadcasting ''Company'' becomes the British Broadcasting ''Corporation'', when its Royal Charter of incorporation takes effect. John Reith becomes the first Director-General. * January 7 ...
) Additionally, *'' The Silent Flyer'' (
1926 Events January * January 3 – Theodoros Pangalos declares himself dictator in Greece. * January 8 **Abdul-Aziz ibn Saud is crowned King of Hejaz. ** Crown Prince Nguyễn Phúc Vĩnh Thuy ascends the throne, the last monarch of Viet ...
) was created by Nat Levine but was not in the strict sense of the word a Mascot production.


See also

*
List of film serials by studio This is a list of film serials by studio, separated into those released by each of the five major studios, and the remaining minor studios. The five major studios produced the greater number of serials. Of these the main studios are consider ...
includes a list of serials produced by Mascot.


Further reading

* ''The Vanishing Legion: A History of Mascot Pictures 1927–1935''; Tuska, Jon; 1999 (McFarland Classics);


External links


Mascot Pictures at the Internet Movie DatabaseMascot Pictures at (re)Search my Trash
{{Authority control Entertainment companies established in 1927 Mass media companies established in 1927 Mass media companies disestablished in 1935 Defunct American film studios Film distributors of the United States Film production companies of the United States Entertainment companies based in California Companies based in Los Angeles 1927 establishments in California 1935 disestablishments in California Defunct companies based in Greater Los Angeles Republic Pictures films