Masa (restaurant)
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is a
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and
sushi is a Japanese dish of prepared , usually with some sugar and salt, accompanied by a variety of , such as seafood, often raw, and vegetables. Styles of sushi and its presentation vary widely, but the one key ingredient is "sushi rice," also ...
restaurant located on the fourth floor of the
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at 10 Columbus Circle (at West 60th Street and
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) in
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in
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.Michelin rolls out 2011 NYC restaurant guide
, CNN, October 6, 2010, Accessed November 9, 2010.
The restaurant was opened by Chef
Masa Takayama (born 1 May 1954) is a Japanese chef and restaurateur. He is the owner of Masa (restaurant), Masa, a three-Michelin Guide, Michelin-starred Cuisine of Japan, Japanese and sushi restaurant in Manhattan, New York City.
in 2004. Located next door to the restaurant is Bar Masa, cheaper and offering an
à la carte In restaurants, ''à la carte'' (; )) is the practice of ordering individual dishes from a menu in a restaurant, as opposed to '' table d'hôte'', where a set menu is offered. It is an early 19th century loan from French meaning "according ...
menu. In 2009, a second Bar Masa opened inside
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in
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.


Menu

The offerings are ''omakase'' (no menu) only, with chef-selected meals costing per person, not including tax or drinks, though gratuity is included. The sushi bar itself is a piece of rare
hinoki ''Chamaecyparis obtusa'' (Japanese cypress, hinoki cypress or hinoki; ja, 檜 or , ) is a species of cypress native to central Japan in East Asia, and widely cultivated in the temperate northern hemisphere for its high-quality timber and orname ...
wood from Japan; Reservations for the 26 available seats are taken three weeks in advance.Alex Witchel
''Food From a Perfectionist Does Not Come Cheap, or Easy''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
, March 17, 2004
Chef
Masa Takayama (born 1 May 1954) is a Japanese chef and restaurateur. He is the owner of Masa (restaurant), Masa, a three-Michelin Guide, Michelin-starred Cuisine of Japan, Japanese and sushi restaurant in Manhattan, New York City.
prepares the menu himself, often including seasonal ingredients. He uses many exotic ingredients, such as truffles and Omi beef. Most of the fish is flown in from Japan. Chef Masa can be seen working behind the bar and will sometimes serve the food as well.Adam Platt
''Holy Mackerel''
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
, April 26, 2004
While there is no menu to order from, Chef Masa does keep a record of what he has served to his customers and what their reactions were so he can cater to them on their next visit.


Recognition

Masa garnered the Michelin Guide's highest rating starting with the 2009 guide and was the first Japanese restaurant in the U.S. to do so.Masa and Mas Win in New Food Guides
''The New York Times'', October 8, 2008, Accessed November 8, 2010.
Ryan Sutton
Masa's $1,000 Meals Earn 3 Michelin Stars; Ko Gets 2
Bloomberg.com, October 6, 2008, Accessed November 8, 2010.
It received three out of four stars from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
''.Masa Review
''The New York Times'', June, 2011.
It has also received five out of five stars in the
Forbes Travel Guide Forbes Travel Guide (formerly known as Mobil Guide or Mobil Travel Guide) is a star rating service and online travel guide for hotels, restaurants and spas. In 2011, Forbes Travel Guide published its last set of guidebooks and on November 15, 201 ...
(formerly known as the Mobil Guide).Masa
Forbes Travel Guide, Accessed November 9, 2010.
It has been named as one of New York's Top 50 by '' Travel + Leisure''.''New York's Top 50
Travel + Leisure''
''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' named Masa as the Most Expensive Restaurant In The U.S. for 2005 through 2009Sophia Bana
''Most Expensive Restaurants In The U.S. 2006''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
, Oct 19, 2006
as well as The World's Most Expensive Sushi in 2007 through 2009.


Chef

Masa Takayama was born and raised in Japan. After high school, he worked at Tokyo's famous Sushiko in Ginza. In 1980, he moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
, where he eventually opened his own Ginza Sushiko. He established Ginza Sushiko as one of the most expensive restaurants in Los Angeles at an average meal price of $105 per person.Christina Valhouli
''The Most Expensive U.S. Restaurants''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
, October 14, 2004
Nearly 20 years after opening the restaurant, he sold it to his sous-chef and moved to New York to open Masa, and later Bar Masa in both New York and Las Vegas. He opened a second restaurant in Las Vegas in 2009.


See also

*
List of sushi restaurants This is a list of notable sushi restaurants. Sushi is the Japanese preparation and serving of specially prepared vinegared rice combined with varied ingredients such as chiefly seafood (often uncooked), vegetables, and occasionally tropical fruits ...
*
List of Michelin 3-star restaurants in the United States This article contains a complete list of Michelin 3-star restaurants in the United States. Michelin stars are a rating system used by the red Michelin Guide to grade restaurants on their quality. The guide was originally developed in 1900 to s ...


References


External links

*
Bar Masa, Aria Resort & Casino
{{authority control 2004 establishments in New York City Japanese-American culture in New York City Michelin Guide starred restaurants in New York (state) Restaurants established in 2004 Restaurants in Manhattan Sushi restaurants in the United States Japanese restaurants in New York (state)