Marlene VerPlanck
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Marlene Paula VerPlanck ''(née'' Pampinella; November 11, 1933 – January 14, 2018)
/ref> was an American jazz and pop vocalist whose body of work centered on
big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s ...
jazz, the American songbook, and
cabaret Cabaret is a form of theatrical entertainment featuring music, song, dance, recitation, or drama. The performance venue might be a pub, a casino, a hotel, a restaurant, or a nightclub with a stage for performances. The audience, often dining o ...
.


Life and career

VerPlanck was born and raised in
Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.gasoline station A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasoline ...
there, and her mother was Pauline A. Biase, whose family ran an Italian restaurant. She married
trombonist The trombone (german: Posaune, Italian, French: ''trombone'') is a musical instrument in the brass family. As with all brass instruments, sound is produced when the player's vibrating lips cause the air column inside the instrument to vibrate ...
, composer, and arranger J. William "Billy" VerPlanck (1930–2009) in 1955, and he became her musical collaborator and champion. They were married for 52 years, until his death in 2009. VerPlank graduated from Bloomfield High School, and considered a career in journalism. She began performing as a teenager at the age of 19, at a nightclub in Newark, the Well. Her debut album, ''I Think of You with Every Breath I Take'', was released in 1955 when she was 21, and featured Hank Jones,
Joe Wilder Joseph Benjamin Wilder (February 22, 1922 – May 9, 2014) was an American jazz trumpeter, bandleader, and composer. Wilder was awarded the Temple University Jazz Master's Hall of Fame Award in 2006. The National Endowment for the Arts honored h ...
, Wendell Marshall,
Kenny Clarke Kenneth Clarke Spearman (January 9, 1914January 26, 1985), nicknamed Klook, was an American jazz drummer and bandleader. A major innovator of the bebop style of drumming, he pioneered the use of the ride cymbal to keep time rather than the hi-ha ...
, and
Herbie Mann Herbert Jay Solomon (April 16, 1930 – July 1, 2003), known by his stage name Herbie Mann, was an American jazz flute player and important early practitioner of world music. Early in his career, he also played tenor saxophone and clarinet (inclu ...
(uncredited). VerPlanck then went to work as a vocalist for
Charlie Spivak Charlie Spivak (February 17, 1907 – March 1, 1982) was an American trumpeter and bandleader, best known for his big band in the 1940s. Early life The details of Spivak's birth are unclear. Some sources place it in Ukraine in 1907, and that h ...
's band, and later sang with the
Tommy Dorsey Thomas Francis Dorsey Jr. (November 19, 1905 – November 26, 1956) was an American jazz trombonist, composer, conductor and bandleader of the big band era. He was known as the "Sentimental Gentleman of Swing" because of his smooth-toned trombo ...
band and with
Tex Beneke Gordon Lee "Tex" Beneke ( ; February 12, 1914 – May 30, 2000) was an American saxophonist, singer, and bandleader. His career is a history of associations with bandleader Glenn Miller and former musicians and singers who worked with Miller. H ...
′s band. A prolific studio vocalist for commercial
jingles A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...
during the 1960s and 1970s, Ver Planck was once dubbed "the New York jingle queen" by ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' jazz writer
Leonard Feather Leonard Geoffrey Feather (13 September 1914 – 22 September 1994) was a British-born jazz pianist, composer, and producer, who was best known for his music journalism and other writing. Biography Feather was born in London, England, into an u ...
.Feather, Leonard (May 7, 1988)
"Pop Music Reviews: Loves Ups, Downs With Marlene VerPlanck"
''Los Angeles Times''. pt. VI, pg. 5. Retrieved January 2, 2023.
She recorded thousands of jingles, often for low pay, although her fortunes changed when she sang an arrangement of the 1930s
Campbell's Soup Campbell Soup Company, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has grown to becom ...
"M'm M'm Good" song, which became widely known. John S. Wilson, ''Familiar TV Voice Sings on 8th Street,'' ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', May 30, 1918.
Other notable jingles she recorded included "Nationwide is on your side" for the
Nationwide Mutual Insurance Company Nationwide Mutual Insurance Company and affiliated companies, commonly shortened to Nationwide, is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company also operates regional headquarters in Sc ...
and "Weekends were made for Michelob" for
Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...
′s
Michelob Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in othe ...
beer. She later told the press that the latter was highly lucrative for her, because she put a "Yeah!" at the end of the jingle that was used over and over again in versions of the jingle recorded by Billy Eckstine,
Vic Damone Vic Damone (born Vito Rocco Farinola; June 12, 1928 – February 11, 2018) was an American traditional pop and big band singer and actor. He was best known for his performances of songs such as the number one hit "You're Breaking My Heart", and ...
, and
Brook Benton Benjamin Franklin Peay (September 19, 1931 – April 9, 1988), better known as Brook Benton, was an American singer and songwriter who was popular with rock and roll, rhythm and blues, and pop music audiences during the late 1950s and early 1960 ...
, earning her continued royalties. Her jingle work allowed her to hone the clarity of her
diction Diction ( la, dictionem (nom. ), "a saying, expression, word"), in its original meaning, is a writer's or speaker's distinctive vocabulary choices and style of expression in a poem or story.Crannell (1997) ''Glossary'', p. 406 In its common meanin ...
when singing, and she became known for her ability to enunciate the lyrics of songs clearly even while investing them with emotion. Although she toiled largely in obscurity, her voice became widely known to millions of people during the 1960s and 1970s through the familiarity and popularity of her jingles. VerPlanck also sang backup for
Tony Bennett Anthony Dominick Benedetto (born August 3, 1926), known professionally as Tony Bennett, is an American retired singer of traditional pop standards, big band, show tunes, and jazz. Bennett is also a painter, having created works under his birt ...
, Perry Como, Frank Sinatra, and
Mel Torme Mel, Mels or MEL may refer to: Biology * Mouse erythroleukemia cell line (MEL) * National Herbarium of Victoria, a herbarium with the Index Herbariorum code MEL People * Mel (given name), the abbreviated version of several given names (including ...
, and she performed around the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and internationally as a
cabaret Cabaret is a form of theatrical entertainment featuring music, song, dance, recitation, or drama. The performance venue might be a pub, a casino, a hotel, a restaurant, or a nightclub with a stage for performances. The audience, often dining o ...
singer. Despite her long and successful career in jingles and as a studio backing vocalist, her second solo album, ''This Happy Feeling'', was not recorded and released until 1969, 14 years after her first album. Her solo career then began in earnest, and she released more than 20 albums, mostly on the
Audiophile An audiophile is a person who is enthusiastic about high-fidelity sound reproduction. An audiophile seeks to reproduce the sound of a piece of recorded music or a live musical performance, typically inside closed headphones, In-ear monitors, open ...
label, and toured extensively as a soloist. She specialized in the
Great American Songbook The Great American Songbook is the loosely defined canon of significant early-20th-century American jazz standards, popular songs, and show tunes. Definition According to the Great American Songbook Foundation: The "Great American Songbook" i ...
, especially the works of
Irving Berlin Irving Berlin (born Israel Beilin; yi, ישראל ביילין; May 11, 1888 – September 22, 1989) was a Russian-American composer, songwriter and lyricist. His music forms a large part of the Great American Songbook. Born in Imperial Russ ...
,
Jerome Kern Jerome David Kern (January 27, 1885 – November 11, 1945) was an American composer of musical theatre and popular music. One of the most important American theatre composers of the early 20th century, he wrote more than 700 songs, used in ove ...
, Johnny Mercer, Cole Porter, and Richard Rodgers, and gained a reputation as one of the most accomplished interpreters of the genre. In January 1983, VerPlanck took part in recording ''In the Digital Mood'', an early all-digital recording of the music of Glenn Miller by the Glenn Miller Orchestra. The album included two vocal tracks – "
Chattanooga Choo-Choo "Chattanooga Choo Choo" is a 1941 song written by Mack Gordon and composed by Harry Warren. It was originally recorded as a big band/swing tune by Glenn Miller and His Orchestra and featured in the 1941 movie '' Sun Valley Serenade''. It was t ...
" and "
(I've Got a Gal In) Kalamazoo "(I've Got a Gal in) Kalamazoo" is a #1 popular song recorded by Glenn Miller and His Orchestra in 1942. It was written by Mack Gordon and Harry Warren and published in 1942. It was featured in the musical film '' Orchestra Wives'' and was recor ...
", and VerPlanck was invited to sing the female vocals in a recreation of the singing group
The Modernaires The Modernaires was an American vocal group, best known for performing in the 1940s alongside Glenn Miller. Career The Modernaires began in 1934 as "Don Juan, Two and Three," a trio of schoolmates from Lafayette High School in Buffalo, New Yo ...
, which consisted of one female and four male vocalists, and to bring four male colleagues with her to sing the four male vocal parts. The album's producers expected her to bring unknown session and back-up singers with her, but she surprised and delighted the producers and the orchestra by arriving with
Julius LaRosa Julius La Rosa (January 2, 1930 – May 12, 2016) was an American traditional popular music singer, who worked in both radio and television beginning in the 1950s. Early years La Rosa was born of Italian-immigrant parents in the Brooklyn borough ...
, Mel Torme, Michael Mark, and Marty Nelson for the recording session on January 20, 1983.Anonymous, Liner notes for "The Glenn Miller Orchestra: In the Digital Mood," GFRP Records, 1983. VerPlanck last performed in December 2017 at a jazz club in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. She died of pancreatic cancer at a hospital in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, New York City on January 14, 2018, aged 84 and was buried at Mt. Olivet cemetery in Bloomfield.


Discography


As leader

* ''I Think of You with Every Breath I Take'' (Savoy, 1956) * ''This Happy Feeling'' (Mounted, 1969) * ''You'd Better Love Me'' (Audiophile, 1977) * ''Marlene VerPlanck Loves Johnny Mercer'' (Audiophile, 1978) * ''A New York Singer'' (Audiophile, 1980) * ''A Warmer Place'' (Audiophile, 1982) * ''I Like to Sing!'' (Audiophile, 1984) * ''All Aglow Again'' with Steve Clayton (Sovereign, 1986) * ''Marlene VerPlanck Sings Alec Wilder'' (Audiophile, 1986) * ''Pure & Natural'' (Audiophile, 1987) * ''A Quiet Storm'' (Audiophile, 1990) * ''A Breath of Fresh Air'' (Mounted, 1993) * ''Live! in London'' (Audiophile, 1993) * ''You Gotta Have Heart: The Songs of Richard Adler'' (Varese Sarabande, 1997) * ''What Are We Going to Do with All This Moonlight?'' (Audiophile, 1998) * ''My Impetuous Heart'' (DRG, 2000) * ''Speaking of Love'' (Audiophile, 2002) * ''It's How You Play the Game'' (Audiophile, 2004) * ''Now'' (Audiophile, 2005) * ''Once There Was a Moon'' (Audiophile, 2009) * ''One Dream at a Time'' (Audiophile, 2010) * ''Ballads, Mostly'' (Audiophile, 2013) * ''I Give Up, I'm in Love'' (Audiophile, 2014) * ''The Mood I'm In'' (Audiophile, 2016)


As guest

With J. J. Johnson *'' Goodies'' (RCA Victor, 1965) With the John LaSalle Quartet * ''Jumpin' at the Left Bank'' (
Capitol A capitol, named after the Capitoline Hill in Rome, is usually a legislative building where a legislature meets and makes laws for its respective political entity. Specific capitols include: * United States Capitol in Washington, D.C. * Numerous ...
, 1959) With the Glenn Miller Orchestra * ''In the Digital Mood'' (GRP, 1983)


References


External links


VerPlanck's website
* {{DEFAULTSORT:Verplanck, Marlene 1933 births 2018 deaths Musicians from Newark, New Jersey American women jazz singers American women pop singers Big band singers American jazz singers Bloomfield High School (New Jersey) alumni People from Bloomfield, New Jersey Savoy Records artists American people of Italian descent 21st-century American women