Map communication model
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The Map Communication Model is a theory in
cartography Cartography (; from , 'papyrus, sheet of paper, map'; and , 'write') is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an imagined reality) can ...
that characterizes mapping as a process of transmitting geographic information via the map from the cartographer to the end-user."The map communication model and critical cartography"
Ubikcan blogspot 8.13.2006. Retrieved 3 September 2008.
It was perhaps the first paradigm to gain widespread acceptance in cartography in the international cartographic community and between academic and practising cartographers.


Overview

By the mid-20th century, according to Crampton (2001) "cartographers as Arthur H. Robinson and others had begun to see the map as primarily a communication tool, and so developed a specific model for map communication, the map communication model (MCM)".Crampton, J.W. (2001). "Maps as Social Constructions: Power, Communication, and Visualization". In: ''Progress in Human Geography''. 25, 235-252 This model, according to Andrews (1988) "can be grouped with the other major communication models of the time, such as the Shannon-Weaver and Lasswell models of communication. The map communication model led to a whole new body of research, methodologies and map design paradigms"Andrews, S.K. (1988). "Applications of a Cartographic Communication Model to a Tactual Map Design". In: ''The American Cartographer''. 15, 183-95. One of the implications of this communication model according to Crampton (2001) "endorsed an “epistemic break” that shifted our understandings of maps as communication systems to investigating them in terms of fields of power relations and exploring the “mapping environments in which knowledge is constructed”... This involved examining the social contexts in which maps were both produced and used, a departure from simply seeing maps as artifacts to be understood apart from this context".Crampton, J.W. (2001). "Maps as Social Constructions: Power, Communication, and Visualization". In: ''Progress in Human Geography''. 25, 235-252 A second implication of this model is the presumption inherited from
positivism Positivism is a philosophical school that holds that all genuine knowledge is either true by definition or positivemeaning '' a posteriori'' facts derived by reason and logic from sensory experience.John J. Macionis, Linda M. Gerber, ''Soci ...
that it is possible to separate facts from values. As Harley stated: Maps are never value-free images; except in the narrowest Euclidean sense they are not in themselves either true or false. Both in the selectivity of their content and in their signs and styles of representation maps are a way of conceiving, articulating, and structuring the human world which is biased towards, promoted by, and exerts influence upon particular sets of social relations. By accepting such premises it becomes easier to see how appropriate they are to manipulation by the powerful in society.Richard Donohue (2008)
Critical cartography
. Retrieved 3 September 2008.


History

Although this was a postwar discovery, the Map Communication Model (MCM) has its roots in
information theory Information theory is the mathematical study of the quantification (science), quantification, Data storage, storage, and telecommunications, communication of information. The field was established and formalized by Claude Shannon in the 1940s, ...
developed in the
telephone A telephone, colloquially referred to as a phone, is a telecommunications device that enables two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most ...
industry before the war began. Mathematician, inventor, and teacher
Claude Shannon Claude Elwood Shannon (April 30, 1916 – February 24, 2001) was an American mathematician, electrical engineer, computer scientist, cryptographer and inventor known as the "father of information theory" and the man who laid the foundations of th ...
worked at
Bell Labs Nokia Bell Labs, commonly referred to as ''Bell Labs'', is an American industrial research and development company owned by Finnish technology company Nokia. With headquarters located in Murray Hill, New Jersey, Murray Hill, New Jersey, the compa ...
after completing his Ph.D. at the
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a Private university, private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of moder ...
in 1940. Shannon applied mathematical theory to information and demonstrated that communication could be reduced to binary digits ( bits) of positive and negative circuits. This information could be coded and transmitted across a noisy interface without losing any meaning. Once the information was received it was then decoded by the listener; the integrity of the information remained intact. In producing meaningful sounds that could be measured for quality, Shannon produced the beginning of information theory and digital communication through circuits of on and off switches. Shannon developed his ideas more thoroughly in the 1940s at the same time that
geographer A geographer is a physical scientist, social scientist or humanist whose area of study is geography, the study of Earth's natural environment and human society, including how society and nature interacts. The Greek prefix "geo" means "earth" a ...
and
cartographer Cartography (; from , 'papyrus, sheet of paper, map'; and , 'write') is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an imagined reality) can ...
Arthur H. Robinson returned from the
Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
during which he had served as cartographer for the military. Robinson found that cartographers were significantly limited because artists could make more effective maps than geographers. Upon returning from the war, Robinson worked to remedy this problem at
Ohio State University The Ohio State University (Ohio State or OSU) is a public university, public Land-grant university, land-grant research university in Columbus, Ohio, United States. A member of the University System of Ohio, it was founded in 1870. It is one ...
where he was a graduate student. His ''The Look of Maps'' emphasizes the importance of lettering, map design, map structure, color, and technique. Information theory helped turn the map into a medium of communicating information. Although Robinson never articulated a map model that could govern the new scientific pursuit of maps, his role in the war led to an understanding of the practical need for maps based on science not art. Robinson opened the door for others to apply Shannon’s ''Mathematical Theory of Communication'' to the design of maps. British geographer Christopher Board developed the first MCM in 1967 but it was cumbersome and poorly measured a map’s information quality. The Czech Geographer Kolácný’s 1969 version made several key improvements to Board’s model. These versions of the MCM helped cartographers realize the problems that Robinson noted as a war cartographer and helped articulate the discipline in terms of science.


References

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External links


"The map communication model and critical cartography"
Ubikcan blogspot 8.13.2006. Cartography Information theory