MTV Switzerland is a localised version of

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

for the German-speaking market in that country. The channel began as an opt-out feed of

MTV Central MTV Germany is a German language free-to-air television channel operated by Paramount Global. The channel launched on 7 March 1997 as MTV Central, as part of a regionalisation strategy by Paramount Global, then MTV Networks Europe. Availabi ...

in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming. Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012. The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast of

MTV Germany MTV Germany is a German language free-to-air television channel operated by Paramount Global. The channel launched on 7 March 1997 as MTV Central, as part of a regionalisation strategy by Paramount Global, then MTV Networks Europe. Availabi ...

with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market. MTV.ch features the localized album and singles chart.

History

On 1 April 2008 the Swiss version of MTV started. On 5 October 2010, MTV announced that

and MTV Austria will be remain as

pay-tv Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but ...

service only. An exception is Switzerland, in which the German-speaking MTV Switzerland continued to be

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

.MTV ab 2011 im Pay-TV
/ref> On 1 July 2011, the new broadcasting logo from the USA was also taken over in Switzerland.

Former Local Shows

*Brand: neu *MTV News *Crispy News

Former VJs

*Jubaira (previously on

VIVA Switzerland VIVA Schweiz was a TV channel which timeshared with Nickelodeon Switzerland and featured music videos and quizzes. It launched on 6 September 2000. The channel served German-speaking regions in Switzerland. It closed on 31 December 2018, along wi ...

)

References

*https://web.archive.org/web/20100305022018/http://presse.mtv.de/scripts/pressemappe_mtvschweiz.php3

External links

* {{DEFAULTSORT:Mtv (Swiss Tv channel) MTV channels 2008 establishments in Switzerland Music organisations based in Switzerland Television channels and stations established in 2008 Television stations in Switzerland