MTV OMG was a British

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

music channel operated by Paramount Networks UK & Australia. It launched on 1 March 2018, replacing

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

sister music channel

Viva Viva may refer to: Companies and organisations * Viva (network operator), a Dominican mobile network operator * Viva Air, a Spanish airline taken over by flag carrier Iberia * Viva Air Dominicana * VIVA Bahrain, a telecommunication company * V ...

. The audience profile on Sky Media showed that the channel had a 60/40 viewer bias in favor of women. The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.

History

The network launched on 1 March 2018, one month after Viva's discontinuation, with a love song-focused video playlist branded as ''MTV Love'' airing throughout February. From 2018 until 2020, MTV OMG was temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic.

Programming

* OMG's Weekend Hits! * 2-4-1 Happy Hour Hits! * OMG's Pop Obsessions! * OMG! 00s Hits! * OMG Loves: (artist) * (artist) vs (artist): Pop Battle! * Tree Mendous Tinsel Tunes! * OMG! It's Goodbye! * Hottest 20 Girls in the World! * Summer is Fri-Nally Here! Hot 50 Summer Tunes! * All New! This Week's OMG Top 20 * Top 50 OMG Music Moments

Closure

This channel, along with its sister channels Club MTV and MTV Rocks, was closed permanently on 20 July 2020, folding the channel space that had been established by TMF in October 2002. The last music video played on the channel was " Thank You for the Music" by

ABBA ABBA ( , , formerly named Björn & Benny, Agnetha & Anni-Frid or Björn & Benny, Agnetha & Frida) are a Swedish supergroup formed in Stockholm in 1972 by Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. The grou ...

References

External links

MTV OMG - presentation, screenshots

MTV channels Music video networks in the United Kingdom Television channels and stations established in 2018 Television channels and stations disestablished in 2020 2018 establishments in the United Kingdom 2020 disestablishments in the United Kingdom Defunct British television channels {{UK-tv-channel-stub