MTV International, also known as Music Television International and MTVI was the internet-based international version of

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

. The channel was a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a ...

of MTV Networks. The channel was broadcast on MySpace on MTV International's blog, and powered by

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

. Launched on August 17, 2006, the purpose of the channel was to give commercial-free

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...

s, once the original

had started concentrating on shows unrelated to music videos or music-related programming. MTV International also aired music-related specials and a few non-musical programs aimed at viewers in their

teens Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the ...

and

young adults A young adult is generally a person in the years following adolescence. Definitions and opinions on what qualifies as a young adult vary, with works such as Erik Erikson's stages of human development significantly influencing the definition of ...

History

MTV International's first music video to air was

Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conrad ...

's "

Stars Are Blind "Stars Are Blind" is a song recorded by American television personality and socialite Paris Hilton for her debut studio album, ''Paris'' (2006). It was released as the lead single from the album on June 5, 2006, by Warner Bros. Records. The song ...

". MTV International showed a variety of remixes and original versions of songs from internationally known artists and locally known artists from various countries, as well as live performances of songs. The channel allowed viewers to vote for their favorite videos. MTV International was the first MTV Network to be fully broadcast on the internet. MTV International played both old and new videos that are currently shown on other networks like

MTV Hits MTV Hits is a music video-only spin-off cable/satellite television channel of MTV in several international markets, originally based on the pop music format of a defunct programming block on the American MTV itself. It may refer to the following ch ...

and

MTV Jams BET Jams is an American pay television network controlled by BET Networks and owned by Paramount Media Networks. The channel features hip-hop and urban contemporary music videos. The network, formerly known as MTV Jams, was rebranded under the ...

. MTV International featured VJs and languages from different MTV channels around the globe. MTV International also showed music video specials such as "MTVI's Cool Christmas","MTV AVMA Week", "MTV VMAJ Week", and "MTV VMA Week" which played music videos based on subjects such as Christmas, Australia Video Music Awards, Video Music Awards Japan,

MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...

. A goal of MTV International was breaking "the barrier that does not allow certain artists and music to countries like America". The channel started to air more shows as its popularity grew. Some were uploaded without permission to Internet video website

, which were later taken down due to copyright infringement. MTVI created an Anti-Copyright Videos Zone Only, since its parent company Viacom was suing YouTube and its owner

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

for over 12,000 unauthorized videos on YouTube, uploaded since February 2, 2007. MTV International also made some changes to the channel; playlists were no longer on a separate page from the blog. MTV International relaunched on Saturday, May 6, 2007 at 3:14am GST/3:14pm DST. The channel on MySpace recovered after weeks of technical difficulties. All shows were planned to go back on schedule by May 12, 2007. Music Television International shut down on June 22, 2007 after the channel was receiving few viewers. The channel still broadcast over

after the shutdown but closed its YouTube channel shortly after. Some of the last music videos that MTVI showed on its channel were

JYONGRI Jyongri (born August 30, 1988) is a Japanese pop singer of Korean ancestry currently signed with EMI Music Japan. Biography Background and early life Jyongri attended Osaka International School, and is fluent in both English and Japane ...

- "Possession",

Hyori Lee Lee Hyo-ri (; born May 10, 1979) is a South Korean singer, record producer, activist, actress and television presenter. Dubbed as the "Nation's Fairy" during her ''Family Outing'' days, she debuted as a member of South Korean girl group Fin.K. ...

- "10 Minutes",

Plain White T's Plain White T's are an American rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground following in Ch ...

- "

Hey There Delilah "Hey There Delilah" is a song by American pop rock band Plain White T's. It was released on May 9, 2006 as an EP from their third studio album, ''All That We Needed'' (2005). The song was later released in 2007 as a single from their fourth studi ...

", and

Michael Bublé Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer. A four-time Grammy Award winner, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American Songboo ...

- "

Everything Everything, every-thing, or every thing is all that exists; the opposite of nothing, or its complement. It is the totality of things relevant to some subject matter. Without expressed or implied limits, it may refer to anything. The univers ...

Shows/programming

* ''Pop Block'' * ''Rock Block'' (formerly known as ''MTV's Rock On!'') * ''

Drake & Josh ''Drake & Josh'' is an American teen sitcom created by Dan Schneider for Nickelodeon. The series follows two teenage stepbrothers Drake Parker ( Drake Bell) and Josh Nichols ( Josh Peck) as they live together despite opposite personalities. The ...

'' * '' VH1 International Block'' * ''Jump Start'' * ''All Access'' * '' I Got a Rocket...'' * ''Wake-Up Video'' * ''After Hours'' * ''MTVI's Cafe'' * ''Fresh New Music'' * ''MTV Urban Beats'' (never premiered) * ''Breakfast Club'' * ''Sunrise Videos'' * ''Sunset Videos'' * ''Morning Videos'' * ''Afternoon Videos'' * ''NITE CLUB'' * ''Late Nite'' * ''PLAYLIST'' * ''Top 20'' * ''MTVI's World Express Chat Countdown'' * ''US Top 20'' (MTV America version) (also MTVI's version of ''VSpot Top 20 Countdown'') * ''MTV Canada's Top 5'' (MTVI version) * ''MTV Korea's Top 5'' (MTVI version) * ''Top Choice'' (International version) * ''Amp'' (International version) * ''Block Of Music Videos'' (formerly known as ''Music Videos'') * ''MTV LIVE'' (International version) * ''

Making The Video ''Making the Video'' is an MTV show, consisting of half-hour episodes, which chronicles the process of filming various music videos. Usually the director outlines the concept of the video (or treatment) and the show often includes light-hearted ...

'' (International version) * ''MTVI VMA Week'' * ''MTVI AVMA Week'' * ''MTVI VMAJ Week'' * '' Super GALS!'' (never premiered) * ''

Samurai Champloo is a 2004 Japanese historical adventure anime television series. The debut television production of studio Manglobe, the 26-episode series aired from May 2004 to March 2005. It was first partially broadcast on Fuji TV, then had a complete a ...

'' (never premiered) * ''VH1 on MTVI'' (never premiered) * ''Top International 30''

References

External links

MTVI Website (no longer updated)

Official MTVI MySpace (shut down)

Official YouTube Channel (suspended but closed)
{{DEFAULTSORT:Mtv International MTV International Emmy Founders Award winners

History

Shows/programming

See also

References

External links