MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...

. In

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the

on 1 August 2006. The

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

-speaking version of the channel launched in

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

and

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

on 1 February 2011. MTV Brand New for (2011–2018) is a showcase at

Electric Ballroom The Electric Ballroom is a 1,500-capacity performance venue (primarily for rock bands) and indoor market located at 184 Camden High Street in Camden Town, London, England. History The Electric Ballroom started as an Irish ballroom in the 1930 ...

MTV Brand New closed on January 10, 2011 in Italy then in Germany on January 6, 2021 and finally in the Netherlands on February 1, 2021

Concept

MTV Brand New is derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the

MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serv ...

, brand:neu on

MTV Germany MTV Germany is a German language free-to-air television channel operated by Paramount Global. The channel launched on 7 March 1997 as MTV Central, as part of a regionalisation strategy by Paramount Global, then MTV Networks Europe. Availabi ...

and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006. MTV Brand New closed on January 10, 2011 in Italy then in Germany on January 6, 2021 and finally in the

on February 1, 2021

Brand New Italia

Brand New Netherland

Brand: New Germany

MTV brand: new is a German Pay TV channel. The channel was announced by MTV Networks Germany at the end of 2010. The channel launched on 1 February 2011. The channel is based in

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitu ...

and features the best in music videos from newly established German and international acts. The channel airs back-to-back new music videos, the channel will also feature chart shows such as MTV Superchart.

Yearly poll

Each January, MTV Brand New releases a poll of the same, listing the bands and singers that their viewers think will be the most successful during the coming year. Originally named Spanking New, the poll was introduced in 2008, where the winners were UK band

In Case of Fire In Case of Fire are an alternative rock band from Portadown, Northern Ireland, who formed in 2005. The band officially disbanded on 1 October 2012, and then reunited in March 2016. The original line-up consisted of lead vocalist and guitarist St ...

. Subsequent polls have been topped by acts such as

Little Boots Victoria Christina Hesketh (born 4 May 1984), better known by her stage name Little Boots, is an English electropop singer-songwriter and DJ. She was previously a member of the band Dead Disco. Since performing as a solo artist she has release ...

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...

and

Conor Maynard Conor Paul Maynard (born 21 November 1992) is an English singer. Born and raised in Brighton, he signed a recording contract with Warner Music Group in 2011. Maynard rose to fame in 2012 when he was nominated for, and subsequently won, MTV's '' ...

References

External links

{{DEFAULTSORT:Mtv Brand New Television channels and stations established in 2003 Television stations in Berlin MTV channels Television channels and stations disestablished in 2021 Defunct German television channels Defunct television channels in Italy Defunct television channels in the Netherlands