''Lucire'' is a

fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...

that originally began on the

web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...

in 1997, before adding a monthly print edition in its home country of

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...

in 2004, and is now published seasonally, with a monthly for licensees. It is the first fashion partner with the

UNEP The United Nations Environment Programme (UNEP) is responsible for coordinating responses to environmental issues within the United Nations system. It was established by Maurice Strong, its first director, after the United Nations Conference on ...

, an arrangement that began in 2003. In 1999, ''

Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the ...

Australia'' listed ''Lucire'' in its "A-list of Style" supplement. In 2018, ''Lucire'' was listed by ''

StyleCaster SHE Media (formerly known as SheKnows Media) is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018. History SHE Medi ...

'' as one of the "21 International Fashion Magazines That Should Be on Your Radar." In 2022, ''

LUXlife A.I. Global Media Limited (AI) is a British organiser of a range of vanity awards and publisher of online magazines. The winners of these awards are invited to purchase publicity in the company's online magazines, and other marketing material su ...

'' named ''Lucire'' its "Most Pioneering Online Fashion Magazine."

History

At its launch, it was the second online fashion title in New Zealand (after

Wellington Polytechnic Massey University ( mi, Te Kunenga ki Pūrehuroa) is a university based in Palmerston North, New Zealand, with significant campuses in Albany and Wellington. Massey University has approximately 30,883 students, 13,796 of whom are extramural o ...

's ''Fashionbrat''), and the first commercial fashion magazine on the web there. With ''Fashionbrat'' lasting only one issue, ''Lucire'' is the longest running online fashion magazine in New Zealand. It claims to be the first fashion title to extend its

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from the

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into print, and the first

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to launch print editions in more than one country. Summer Rayne Oakes was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor. Sopheak Seng became its fashion editor in 2010. Qurratulain Wahab edits ''Lucire KSA'' in Saudi Arabia. ''Lucire'' was founded by

Jack Yan Jack Yan (; born 1972) is a New Zealand publisher, designer and businessman. He is best known as the founder and publisher of '' Lucire''. He ran for mayor of Wellington in 2010, and again in 2013, but was unsuccessful in both elections. Backg ...

, who continues to serve as

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. When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint

Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania ** Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditiona ...

term meaning ‘to glitter’. In the early 2000s, ''Lucire'' covered new talent alongside more established names. It was one of the first publications to profile actress

Gal Gadot Gal Gadot-Varsano ( he, גל גדות ; born 30 April 1985) is an Israeli actress and model. At age 18, she was crowned Miss Israel 2004. She then served in the Israel Defense Forces for two years as a combat fitness instructor, whereafter she ...

, designer

Zac Posen Zachary E. Posen (; born October 24, 1980) is an American fashion designer. Early life Posen was born and raised in a Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son of Susan (née Orzack), ...

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New Zealand presenter and former beauty queen

Amber Peebles Amber Jean Peebles (born in Wellington, New Zealand) is a New Zealand television presenter and a former Miss World New Zealand. She competed at Miss International 2003 and Miss World 2004 Peebles attended Howick College. After college she studi ...

, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a

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. Print edition

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s have included

, Laura Vandervoort,

Violett Beane Violett Beane (born May 18, 1996) is an American actress. She played Jesse Wells/Jesse Quick in The CW's ''The Flash'', as well as Markie Cameron in the 2018 horror film ''Truth or Dare''. From 2018 to 2020, she starred as Cara Bloom in the CB ...

Denise Richards Denise Richards (born February 17, 1971) is an American actress, television personality, and former fashion model. Her most recognized roles are Carmen Ibanez in ''Starship Troopers'' (1997), Kelly Van Ryan in '' Wild Things'' (1998) and Bond gi ...

, Javicia Leslie,

Camille Hyde '' Power Rangers Dino Charge'' and its second season ''Power Rangers Dino Super Charge'', is an American children's television series that airs on Nickelodeon. It is the 2015 and 2016 entry in the ''Power Rangers'' franchise. The show follows the ...

, Brittny Gastineau, Vanessa Carlton,

Sarah McLachlan Sarah Ann McLachlan OC OBC (born January 28, 1968) is a Canadian singer-songwriter. As of 2015, she had sold over 40 million albums worldwide. McLachlan's best-selling album to date is '' Surfacing'', for which she won two Grammy Awards (ou ...

, Stacie Jones Upchurch,

Nicky Hilton Nicholai Olivia Rothschild ( Hilton, October 5, 1983) is an American socialite, fashion designer and model. She is a member of the Hilton family by birth, and a member of the Rothschild family through her marriage to James Rothschild, a grandso ...

and

Theodora Richards Theodora Dupree Richards (born March 18, 1985) is an American model and the daughter of Patti Hansen and Rolling Stones guitarist Keith Richards, and the elder sister of Alexandra Richards. Career At 16, Richards, her sister Alexandra, and El ...

International editions

''Lucire'' launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first

webzine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to being online only was the computer maga ...

in the world to launch two print editions. A Thai edition, ''Twinpalms Lucire'', launched in 2008 in conjunction with Twinpalms Resort. Additionally, ''Vox'' magazine in

Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...

was briefly launched in conjunction with ''Lucire'', while a one-off Bahraini edition appeared in 2014. In 2018 ''Lucire KSA'' was launched in Saudi Arabia, as a monthly English-language magazine. ''Lucire KSA'' is now supplied in the first and business classes of the national carrier

Saudia Saudia ( ar, السعودية '), formerly known as Saudi Arabian Airlines (), is the flag carrier of Saudi Arabia, based in Jeddah. The airline's main operational base is at King Abdulaziz International Airport in Jeddah. King Khalid Int ...

, and in their airport lounges. ''Lucire Rouge'', a US edition, appeared in 2020, extending the magazine's coverage into wellness. A French-language edition of ''Lucire KSA'' appeared in 2021.

Notes

External links

*{{official website, https://lucire.com/ Lifestyle magazines Magazines established in 1997 Women's magazines published in New Zealand Women's magazines published in Romania Women's fashion magazines Monthly magazines published in New Zealand Mass media in Wellington