Lotto Sport Italia is an Italian

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

manufacturer based in

Trevignano Trevignano is a town and '' comune'' in the province of Treviso, Veneto, Italy. Geography The municipality borders with Istrana, Montebelluna, Paese, Vedelago and Volpago del Montello Volpago del Montello is a ''comune'' (municipality) in the ...

, near

Treviso Treviso ( , ; vec, Trevixo) is a city and '' comune'' in the Veneto region of northern Italy. It is the capital of the province of Treviso and the municipality has 84,669 inhabitants (as of September 2017). Some 3,000 live within the Vene ...

. The company manufactures and commercialises sporting and casual

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natura ...

and

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves ...

(including

sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

, and football boots). Its clothing line includes

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...

jacket A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which ...

shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ...

, and

leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights ...

and goalkeeper gloves.

History

Lotto was established in 1939 by the Caberlotto family (who were the owners of the football team

F.C. Treviso Treviso Foot Ball Club 1993, commonly known as Treviso, is an Italian football club based in Treviso, Veneto, which competes in Eccellenza, the fifth tier of Italian football. ''Football Club Treviso'' was originally founded in 1909, while t ...

) in

Montebelluna Montebelluna is a city and ''comune'' in Veneto, Italy, approximately northwest of Venice. It has an estimated population of 32,000. Montebelluna borders the following municipalities: Altivole, Caerano di San Marco, Cornuda, Crocetta del Montello ...

, northern Italy, the world centre of footwear manufacturing. In June 1973, Lotto made its debut as a sports footwear manufacturer.

Tennis Tennis is a racket sport that is played either individually against a single opponent (singles) or between two teams of two players each (doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball cov ...

shoes signaled the beginning of production, followed by models for

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Sum ...

athletics Athletics may refer to: Sports * Sport of athletics, a collection of sporting events that involve competitive running, jumping, throwing, and walking ** Track and field, a sub-category of the above sport * Athletics (physical culture), competi ...

and

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...

. Sports clothing was the company's next venture. In the first ten years, Lotto focused on the Italian market. During its first decade, corporate strategy concentrated on making tennis

and clothing, and early on sponsored big names from the professional tennis circuit (

Martina Navratilova Martina Navratilova ( cs, Martina Navrátilová ; ; born October 18, 1956) is a Czech–American, former professional tennis player. Widely considered among the greatest tennis players of all time, Navratilova won 18 major singles titles, 31 maj ...

Boris Becker Boris Franz Becker (, ; born 22 November 1967) is a German former world No. 1 tennis player. Becker was successful from the start of his career, winning the Wimbledon Championships at the age of 17. He ultimately won six Grand Slam singles tit ...

Thomas Muster Thomas Muster (born 2 October 1967) is an Austrian former world No. 1 tennis player. One of the world's leading clay court players in the 1990s, he won the 1995 French Open and at his peak was called "The King of Clay". In addition, he won eig ...

Andrea Gaudenzi Andrea Gaudenzi (; born 30 July 1973) is an Italian former tennis player and the current chairman of the Association of Tennis Professionals (ATP) since January 2020. Gaudenzi was born in Faenza, Italy, in the province of Ravenna, and turned p ...

HK Mongkok Soy Street 60 Newport Theatre Friday Evening a

In the 1980s, Lotto moved on to broaden its business base by competing among the then-small group of manufacturers of football boots and clothing. Lotto began to create its first football boot models and signed major collaboration agreements with internationally renowned players and teams. Tennis players

John Newcombe John David Newcombe AO OBE (born 23 May 1944) is an Australian former professional tennis player. He is one of the few men to have attained a world No. 1 ranking in both singles and doubles. At the majors, he won seven singles titles, a fo ...

Andrés Gómez Andrés Gómez Santos (; born 27 February 1960) is an Ecuadorian former professional tennis player. He won the men's singles title at the French Open in 1990. His son, Emilio Gómez, is a professional tennis player. His nephew Nicolás Lapent ...

and

José Luis Clerc José Luis Clerc (born 16 August 1958) is a former professional tennis player from Argentina. He reached a career-high Association of Tennis Professionals (ATP) world No. 4 singles ranking on 3 August 1981, following a run of 25 consecutive mat ...

wore the brand's tennis products. The first sponsorship agreements in football were signed with players (

Dino Zoff Dino Zoff (; born 28 February 1942) is an Italian former professional footballer who played as a goalkeeper. He is the oldest ever winner of the World Cup, which he earned as captain of the Italian national team in the 1982 tournament, at th ...

and Ruud Gullit) and teams, such as

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...

(1993–98), the Dutch national team,

Napoli Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...

(1994–97),

Juventus Juventus Football Club (from la, iuventūs, 'youth'; ), colloquially known as Juve (), is a professional football club based in Turin, Piedmont, Italy, that competes in the Serie A, the top tier of the Italian football league system. Founded in ...

(2000–03),

Chievo Chievo (4,500 inhabitants) is a frazione of Verona located to the west of the city, around from the historic city centre, on the shores of the river Adige. It is best known for its football team, A.C. ChievoVerona, which competes in the second ...

and Spanish club

Real Zaragoza Real Zaragoza, S.A.D. (), commonly referred to as Zaragoza, is a football club based in Zaragoza, Aragon, Spain, that currently competes in the Segunda División, the second tier of the Spanish league system. Zaragoza holds its home games at L ...

. Professional footballers provided input in both the design and fine-tuning of the products. This involvement together with the athletes' public images helped make the company a leader in tennis and football. During this same period, Lotto expanded into the export market, and its international business grew rapidly. Ten years later, the brand was being distributed in more than 60 countries around the world. In June 1999, the company was taken over a group of local business people who were already very active in the sports area. It was headed by Andrea Tomat, who took on the role of President and CEO of the new company. The company was renamed ''Lotto Sport Italia'' and its new owners focused on the brand’s strengths of dynamism, innovation, quality, Italian design, passion and an extremely effective customer service program. Today, Lotto distributes its products in more than 70 countries through independent sports stores, specialty chain stores and large stores with sports departments; the brand used on

wristwatches A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...

is ''Lotto Time''. The company is pushing the development of corner and flagship stores, which are now widespread in Italy and in other countries.

Distribution

Lotto distributes its products in over 110 different countries through independent sports article stores, specialized chain-stores and large stores with specialized sports departments. Special emphasis is placed on monobrand stores (flagship stores, street stores, factory outlets) as well as corners and shop-in-shops. Sponsorships are an important part of Lotto’s business. In addition to its latest agreement with USPTA and its technical partnerships with the ATP, WTA Tour and Wimbledon, Lotto is visible at all Grand Slam tournaments and championship series and has been a part of the Italian Open for more than 30 years. More than 120 professional players now wear the “double diamond” logo, including the No. 1-ranked women’s doubles team of Virginia Ruano Pascual and Paola Suarez.

Sponsorship

Football

National teams

* * * * (from 2022)

Club teams

San Martín de San Juan Club Atlético San Martín, mostly known as San Martín de San Juan, is an Argentine football club from the city of San Juan. The team currently plays in the Argentine Primera B Nacional, the second division of the Argentine football league system ...

Pardubice Pardubice (; german: Pardubitz) is a city in the Czech Republic. It has about 89,000 inhabitants. It is the capital city of the Pardubice Region and lies on the Elbe River. The historic centre is well preserved and is protected as an urban monum ...

* Racing Club TPO (From 2022-20023 season) *

Atlético Bucaramanga Club Atlético Bucaramanga S.A., better known as Atlético Bucaramanga, is a Colombian professional football team based in Bucaramanga. The club plays its home games at the Alfonso López stadium. The club was founded on 11 May 1949 by Rafael C ...

Deportivo Cuenca Club Deportivo Cuenca is an Ecuadorian football club based in Cuenca. They currently play in the Serie A, the top-flight football league in the country, and is one of two clubs from Cuenca to have played in the top-flight (the other being LDU ...

* El Nacional *

Dijon FCO Dijon Football Côte d'Or (; literally "Dijon Football Gold Coast"), commonly referred to as Dijon FCO or simply as Dijon, is a French football club based in Dijon. The club was founded in 1998 as a result of a merger between two local clubs in ...

* HKU23 *

Shillong Lajong F.C. Shillong Lajong FC (founded as Lajong SC) is an Indian professional football club based in Shillong, Meghalaya, that competes in the Shillong Premier League. The club was established in 1983 with the prime objective of improving the declining st ...

Hapoel Hadera F.C. Hapoel Hadera–Giv'at Olga "Shulem Schwarz" F.C. ( he, מועדון כדורגל הפועל חדרה–גבעת אולגה שולם שוורץ) is an Israeli association football, football club from Hadera. They currently play in the Israeli Prem ...

Maccabi Netanya F.C. Maccabi Netanya F.C. ( he, מועדון כדורגל מכבי נתניה, ''Football Club Maccabi Netanya'') is an Israeli football club based in Netanya. Established in 1934, the club was a founding member of the Israeli League in 1949. Afte ...

* Sektzia Ness * Arzignano Valchiampo * U.S.D. Città di Fasano * Luparense *

Monza Monza (, ; lmo, label= Lombard, Monça, locally ; lat, Modoetia) is a city and ''comune'' on the River Lambro, a tributary of the Po in the Lombardy region of Italy, about north-northeast of Milan. It is the capital of the Province of Mo ...

Kedah FA Kedah Darul Aman Football Club ( ms, Kelab Bola Sepak Kedah Darul Aman) is a football club based in Alor Setar, Kedah, that competes in the Malaysia Super League. They are the only team in the history of Malaysian football to have won two treb ...

* Sabah FC *

Perak FC Perak Football Club or Perak F.C. is a professional football club based in Ipoh. Founded in 1921, the club's home ground since then has been Perak Stadium in Ipoh, Perak. The club represents the state of Perak in Malaysian football competition ...

* Perlis United * Southern United *

Waitakere United Waitakere United was a football club based in Waitakere City, New Zealand. They were one of the franchises in the ISPS Handa Premiership. They played their home games at Fred Taylor Park in Kumeu and The Trusts Arena. History Waitakere Uni ...

Sportivo Luqueño Club Sportivo Luqueño is a Paraguayan football club, based in the city of Luque on the outskirts of the capital Asunción. The club has won two Paraguayan championships. History The club was founded in 1921 when three teams from the city of L ...

Wigry Suwałki Wigry Suwałki is a Polish football club based in Suwałki, Podlaskie Voivodeship. In the 2022–23 season, they will compete in IV liga, having withdrawn from II liga II liga (Druga Liga, ), currently named eWinner II liga due to sponsorshi ...

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Konyaspor Konyaspor Kulübü (, Konya Sports Club) is a Turkish professional football club based in Konya. They are better known as Konyaspor. In 1922 Konyaspor were founded with the name Konya Gençlerbirliği and have played at their current home stadium ...

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Tennis

Sumit Nagal Sumit Nagal (born 16 August 1997) is an Indian professional tennis player. He won the 2015 Wimbledon boys' doubles title with his Vietnamese partner Lý Hoàng Nam, thus becoming the sixth Indian player to win a junior Grand Slam title. He i ...

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David Ferrer David Ferrer Ern (; ; born 2 April 1982) is a Spanish former professional tennis player. A three-time Davis Cup champion with Spain, Ferrer has won tournaments at all levels on the ATP Tour (ATP 250, ATP 500, Masters 1000) except at a major, ...

* Carla Suarez Navarro *

Agnieszka Radwańska Agnieszka Roma Radwańska (; born 6 March 1989) is a Polish former professional tennis player. She won 20 career singles WTA Tour titles, two doubles titles, and achieved a career-high singles ranking of world No. 2 on 9 July 2012. Her achiev ...

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* Kevin Anderson * Lloyd Harris *

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Lesia Tsurenko Lesia Viktorivna Tsurenko ( uk, Леся Вікторівна Цуренко; born 30 May 1989) is a Ukrainian tennis player. Tsurenko has won four singles titles on the WTA Tour, as well as six singles and eight doubles tournaments on the IT ...

Elise Mertens Elise Mertens (; born 17 November 1995) is a Belgian professional tennis player. She is a former world No. 1 in doubles. Mertens is a three-time Grand Slam champion in doubles, having won the 2019 US Open and 2021 Australian Open partnering ...

Kateřina Siniaková Kateřina Siniaková (; ; born 10 May 1996) is a Czech professional tennis player who is the current world No. 1 in doubles. She is a six-time Grand Slam champion in doubles, having won the 2018 and 2021 French Opens, 2018 and 2022 Wimbledon ...

Kristýna Plíšková Kristýna Plíšková (; born 21 March 1992) is an inactive Czech professional tennis player. Plíšková has won one singles and four doubles titles on the WTA Tour, as well as nine singles and eight doubles titles on the ITF Circuit. On 31 Ju ...

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* Alize Cornet *

Ons Jabeur Ons Jabeur ( ar, أُنْس جَابِر, ʾUns Jābir, ; born 28 August 1994) is a Tunisian professional tennis player. She has a career high Women's Tennis Association (WTA) ranking of world No. 2 achieved on 27 June 2022. Jabeur is the curre ...

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Aisam-ul-Haq Qureshi Aisam-ul-Haq Qureshi (Punjabi, ; born 17 Mar 1980) is a Pakistani professional tennis player who specialises in doubles. He is the only Pakistani player ever to reach a Grand Slam final, having done so in both men's and mixed doubles at the ...

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Esports

Team Empire A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interdependent with respect to infor ...

References

External links

* {{Running shoe brands Athletic shoe brands Sporting goods manufacturers of Italy Italian brands Sportswear brands Clothing companies established in 1973 Italian companies established in 1973 Shoe brands Shoe companies of Italy Companies based in Veneto 1980s fashion 1990s fashion 2000s fashion 2010s fashion