Live Earth was an event developed to increase environmental awareness through entertainment.

Background

Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President

Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic ...

, ''Live Earth'' was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. Live Earth seeks to leverage the power of entertainment through integrated events, media, and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time.

Live Earth 2007

The 1st series of benefit concerts were held on 7 July 2007. The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through television, radio, and live internet streams.

Live Earth India 2008

The 2nd ''Live Earth'' concert was scheduled for 7 December 2008 at the '' Andheri Sports Complex'' on Veera Desai Road in

Andheri Andheri ( �n̪d̪ʱeɾiː is a locality in the western part of the city of Mumbai in India. Udayanagari, the name of a hill near the Mahakali caves, inspired the name Andheri. On the former islet of Versova, also known as Vasave, there was an ...

West,

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

, India and was managed by Kevin Wall who, after a request from former U. S. Vice President

, planned to have the entire event take place in India. In September 2008

Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was est ...

stated that, "the December event will see U.S. rocker Jon Bon Jovi and Bollywood's biggest superstar,

Amitabh Bachchan Amitabh Bachchan (; born as Amitabh Shrivastav; 11 October 1942) is an Indian actor, film producer, television host, occasional playback singer and former politician known for his work in Hindi cinema. He is regarded as one of the most succe ...

share the stage, and is described by organisers as one of the biggest events held in India." Shekhar Kapur, Nobel laureate Rajendra Pachauri,

Abhishek Bachchan Abhishek Bachchan (born 5 February 1976) is an Indian actor and film producer known for his work in Hindi films. Part of the Bachchan family, he is the son of actors Amitabh Bachchan and Jaya Bachchan and the grandson of poet Harivansh Rai Bach ...

, and Aishwarya Rai also planned to star in the event. Additional acts included Shankar–Ehsaan–Loy, Hrithik Roshan, Preity Zinta, Roger Waters of ''

Pink Floyd Pink Floyd are an English rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic groups, they were distinguished by their extended compositions, sonic experimentation, philosophical lyrics an ...

'', will.i.am, Hard Kaur, and Anoushka Shankar.

Palash Sen Palash Sen is an Indian singer, songwriter, musician, composer and actor best known as the founder and frontman of India's Rock/Pop band Euphoria. Early life and education Born to doctors, he comes from a family of Rajvaidyas (Sen Sharma) and ...

stated that his band, ''

Euphoria Euphoria ( ) is the experience (or affect) of pleasure or excitement and intense feelings of well-being and happiness. Certain natural rewards and social activities, such as aerobic exercise, laughter, listening to or making music and d ...

'', was scheduled to launch a song written for the concert on the topic of

global warming In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to ...

. ''Live Earth'' would have been broadcast by STAR TV (Asia), which works in conjunction with the ''

STAR Plus StarPlus is an Indian Hindi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedi ...

'' channel (United Kingdom, Middle East) and the Star World Channel.

MSN MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft Net ...

was "the exclusive global broadband partner for Live Earth India." The concert was cancelled shortly after the

November 2008 Mumbai attacks The 2008 Mumbai attacks (also referred to as 26/11, pronounced "twenty six eleven") were a series of terrorist attacks that took place in November 2008, when 10 members of Lashkar-e-Taiba, an Islamist terrorist organisation from Pakistan, ...

on 26 November 2008. Wall, Gore, and Pachauri stated in a joint press release that, "due to circumstances far beyond our control, we are saddened to announce that ''Live Earth India'' has been cancelled. We will continue to work for solutions to the climate crisis for the good of the people of India and around the world. But for now, our thoughts and our prayers are with the victims of this terrible attack, with the bereaved, with the people of Mumbai and with everyone in India." Some argued against the cancellation stating that "music could have helped fear-hardened Mumbai to ride the storm." Jethro Tull and Anoushka Shankar, who also cancelled their 29 November Mumbai concert after the

, reorganized the performance as ''

A Billion Hands Concert A Billion Hands Concert was a benefit performance held on 5 December 2008 in Mumbai, India, by Anoushka Shankar and Jethro Tull. All proceeds from the concert went to victims of the November 2008 Mumbai attacks. The concert was originally pla ...

'', a benefit performance for victims of the attacks, and held it in Mumbai on 5 December 2008.

Dow Live Earth Run for Water

The Dow Live Earth Run for Water took place 18 April 2010 and consisted of a series of 6 km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis.

Jessica Biel Jessica Claire Timberlake (née Biel ; born March 3, 1982) is an American actress and model. She has received various accolades, including a Young Artist Award, and nominations for a Primetime Emmy Award and two Golden Globe Awards. Biel b ...

, Alexandra Cousteau, Pete Wentz, Angélique Kidjo and Jenny Fletcher were due to lend their names and their time in support.

Controversy

Before and after the event there was concern over the sponsorship of the Run For Water by

Dow Chemical The Dow Chemical Company, officially Dow Inc., is an American multinational chemical corporation headquartered in Midland, Michigan, United States. The company is among the three largest chemical producers in the world. Dow manufactures plastics ...

, whose sponsorship of this event has been described as "the ultimate in

greenwashing Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aim ...

", given Dow's ownership of

Union Carbide Union Carbide Corporation is an American chemical corporation wholly owned subsidiary (since February 6, 2001) by Dow Chemical Company. Union Carbide produces chemicals and polymers that undergo one or more further conversions by customers befo ...

, their refusal to clean up the Bhopal site, plus their direct responsibility for groundwater poisoning incidents in Morrisonville, Louisiana and the

Tittabawassee River The Tittabawassee River flows in a generally southeasterly direction through the Lower Peninsula of the U.S. state of Michigan. The river begins at Secord Lake in Clement Township, at the confluence of the East Branch and the Middle Branch. Fro ...

in Michigan. Their much-publicised water filtration plants in India have failed because the local population cannot afford to replace the expensive high-tech filters.

Host cities

The Dow Live Earth Run for Water was hosted by about 200 cities around the world, including:

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...

Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...

Cairo Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the capital of Egypt and its largest city, home to 10 million people. It is also part of the largest urban agglomeration in Africa, the Arab world and the Middle East: The Greater Cairo metr ...

Cape Town Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

, Chongqing,

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan a ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

Istanbul ) , postal_code_type = Postal code , postal_code = 34000 to 34990 , area_code = +90 212 (European side) +90 216 (Asian side) , registration_plate = 34 , blank_name_sec2 = GeoTLD , blank_i ...

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital city, capital and list of Indonesian cities by population, largest city of Indonesia. Lying on the northwest coa ...

Jerusalem Jerusalem (; he, יְרוּשָׁלַיִם ; ar, القُدس ) (combining the Biblical and common usage Arabic names); grc, Ἱερουσαλήμ/Ἰεροσόλυμα, Hierousalḗm/Hierosóluma; hy, Երուսաղեմ, Erusałēm. i ...

, Jimbaran,

Karachi Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former c ...

Lima Lima ( ; ), originally founded as Ciudad de Los Reyes (City of The Kings) is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín Rivers, in the desert zone of the central coastal part of ...

Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Lisbon's urban area extends beyond the city's administrative limits w ...

, Los Angeles,

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populated ...

Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origin ...

, Monterrey,

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

Santiago Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whos ...

Santo Domingo , total_type = Total , population_density_km2 = auto , timezone = AST (UTC −4) , area_code_type = Area codes , area_code = 809, 829, 849 , postal_code_type = Postal codes , postal_code = 10100–10699 ( Distrito Nacional) , webs ...

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...

, Singapore City,

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...

and Washington, D.C.

Live performances

Many of the cities featured live entertainment following the 6K run/walk. Artists include Melissa Etheridge in Los Angeles with The Roots; special guest John Legend in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

's Prospect Park; Rob Thomas in Atlanta; Collective Soul with special guest Sam Moore in Chicago; Kany García in Mexico City;

Kevin Johansen Kevin Johansen (born 21 June 1964) is an US-born Argentine musician and singer-songwriter. He is known for mixing several rhythms and languages in his musical work. Biography Kevin Johansen was born on June 21, 1964 in Fairbanks, Alaska, to Marta ...

and The Nada in Buenos Aires; and Slank in Bali.

Cancellations and protests

Demonstrations against the run had been planned by the International Campaign for Justice in Bhopal.Hackney gazette news story
(accessed 20 April 2010) The Dow sponsorship of the Run For Water was protested by organizations representing the victims of the Bhopal tragedy, supported by

Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and s ...

. Planned events were also cancelled in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...

. In

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Hous ...

, the event was protested by a group of activists who disguised their involvement by creating a fictitious front organization, the Hindustan Sea Turtle Alliance, to register their event with Live Earth.

Beneficiaries

All donations raised by the Dow Live Earth Run for Water will be disseminated to fund sustainable and scalable water programs. A growing global network of NGO partners including Global Water Challenge, A Child's Right, Akvo, Fondo Para La Paz, Indonesia Water Partnership
Lien Aid

Pump Aid Pump Aid is an international non-profit organisation that was set up in 1998. It is headquartered in London and delivers all its services in Africa, mostly in Malawi. Pump Aid is a WASH (Water, Sanitation and Hygiene) NGO and is part of a world ...

, Wildlands Conservation Trust, and many others.

References

External links

Official Live Earth website

Live Earth video site
{{Rock festivals 2007 in music 2008 in music 2010 in music Benefit concerts Musical advocacy groups International environmental organizations Music festivals established in 2010 Music festivals established in 2007 2007 in the environment July 2007 events