Star Bharat is an Indian

Hindi language Hindi ( Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been ...

General Entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousand ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

channel owned by Disney Star (formerly ''Star India''), a subsidiary of

The Walt Disney Company India The Walt Disney Company India Private Limited, known simply as Disney India, is the Indian subsidiary of the Indo Pacific region of the American media and entertainment conglomerate The Walt Disney Company and headquartered in Mumbai, Maharasht ...

. It telecasts

dramas Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been c ...

crime In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in Ca ...

and

comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...

shows. The channel was launched on 28 August 2017 replacing Life OK.

History

The channel was first launched as

Star One Star One was an Indian pay television network based in Mumbai. It was launched on 1 November 2004 and was it owned by Star TV and distributed worldwide by Fox International Channels. In November 2006, Star One was launched in the UK on Sky. ...

, an Indian subscription-television youth channel that primarily broadcast in Hindi on 1 November 2004. Part of News Corporation's Star TV network in Asia and distributed internationally by Fox International Channels. In November 2006, Star One, along with

Star Gold Disney Star Private Limited is an Indian media conglomerate and a wholly owned subsidiary of The Walt Disney Company India. It is headquartered in Mumbai, Maharashtra. Disney Star network runs more than 70 TV channels in eight languages, reac ...

, launched in the UK on Sky. Star One was rebranded as Life OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat. On 30 December 2020, Disney announced that the Star branding would be replaced with the Utsav branding from 22 January 2021. On 22 January 2021, Star Bharat became

Utsav Bharat Utsav Bharat (formerly known as Star Bharat UK) is a European Hindi pay television channel owned by Disney Star which is a part of Walt Disney Company India. It telecasts family dramas, mythological, historical, crime, romantic and comedy ...

, and this change is currently effective in parts of Europe. Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the wedding reality show

Swayamvar - Mika Di Vohti Svayamvara ( sa, स्वयंवर, svayaṃvara, translit-std=IAST), in ancient India, was a method of marriage in which a woman chose a man as her husband from a group of suitors. In this context, in Sanskrit means 'self' and means 'g ...

. The new slogan is ''Dil Deke Dekho Zara'' (Give Your Heart and See). The Star wordmark in the logo is no longer uppercase but is now identical to the Star wordmark in the logos of

Star Jalsha Star Jalsha is an Indian Bengali language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It broadcasts Bengali-language programming, such as family dr ...

Star Pravah Star Pravah is an Indian Marathi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It was launched on 24 November 2008. Its programming consis ...

Star Suvarna Star Suvarna is an Indian Kannada language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The channel telecasts Kannada language programmes such as d ...

and the newly-launched

Star Kiran Star Kiran is an Indian Odia language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The channel has been launched on 6 June 2022. It broadcasts Odia t ...

. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by

during its rebrand in late 2020.

Programming

In conjunction with the 2022 rebranding, as the revised tagline alludes, the channel's broadcast programming now will focus on romantic theme elements in their offerings.

References

{{Fox Entertainment Group Hindi-language television channels in India Television stations in Mumbai Television channels and stations established in 2017 Disney Star