Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...

offers multiple lines of privately labeled products. These are available on

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...

AmazonFresh Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It is a grocery retailer with physical stores and delivery services in most major U.S. cities, as well as some international cities, such as Berlin, Ha ...

, Prime Pantry,

Prime Now Prime Now, LLC is a subsidiary of Amazon (company), Amazon that oversees its same-day grocery shopping and delivery service. The name also originated a brand, including a custom app, to distinguish the service from Amazon's other offerings, but b ...

Amazon Go Amazon Go is a chain of convenience stores in the United States and the United Kingdom, operated by the online retailer Amazon. The stores are cashierless, thus partially automated, with customers able to purchase products without being checked ...

, and

Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A US ...

. Amazon houses its in-house brand offerings under the “Our Brands” label, which is separate from exclusive brands. Exclusive brand items are third party offerings sold exclusively through Amazon. Some of Amazon's store brands require an Amazon Prime membership to purchase.

Pinzon

In August 2005,US

Trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

registrations numbered 3216667 and 3266840/3266847, issued March 6, 2007 and July 17, 2007 Amazon began selling products under its own

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

, Pinzon. The

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a more diverse list of goods.Trademark Electronic Search System
from the

USPTO The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexa ...

, supplying "PINZON" as the search term The brand was officially launched in 2009. Along with AmazonBasics, it was Amazon's first in-house brand. In September 2008, Amazon filed to have the name registered.

has finished its review of the application and it was officially granted in 2016.

AmazonBasics

AmazonBasics is a private-label that offers home goods, office supplies, and tech accessories. The line was launched in 2009. As of December 2017, AmazonBasics is the best-selling private label brand on Amazon.com. In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. In December 2018, the company launched five initial AmazonBasics toy listings pages. Plans to expand the private label to include toys had not been confirmed by Amazon.

Solimo

After AmazonBasics, the company came up with another private-label called Solimo which offers kitchen and home goods primarily. Apart from these, Solimo overlaps with AmazonBasics when it comes to mobile and other electronics accessories. As of February 2019, the Indian Government has placed heavy restrictions on the sale of Solimo and AmazonBasics due to possible antitrust breaches.

Amazon Elements

In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers. In 2017, the brand introduced a line of vitamins and supplements.

Wag

Introduced in May 2018, Wag is a Prime-exclusive brand of

dog food Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of ca ...

. The brand's name and logo were derived from Wag.com, which was acquired by Amazon and later shut down.

Mama Bear

The private label Mama Bear sells baby wipes, baby food, diaper pail refills and baby laundry detergent. In 2018, the brand began selling newborn through size six diapers, which were previously offered by the Amazon Elements private brand before their removal from the site in 2014.

Presto!

Presto! was announced in a article by the WSJ in May 2016, which started with laundry detergent in 2017, has also added household paper towels and toilet paper to its product line.

Food and beverages

Wickedly Prime

In early 2018, Amazon launched a line of

snack foods A snack is a small portion of food generally Eating, eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snack ...

under the name Wickedly Prime. The products, such as

chips ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. It follows the lives of two motorcycle officers of the California Highway Patrol (CHP). The seri ...

and

cookies A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chi ...

are only available to Amazon Prime members in the United States.

365

365 is the store brand at Whole Foods Market, which was acquired by Amazon in 2017. The brand consists of grocery items and household essentials, many of which are organic or produced without genetic engineering. Following Amazon's acquisition of Whole Foods, the non-perishable 365-brand products became available on Amazon's site in the United States, United Kingdom, and Canada.

AmazonFresh Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It is a grocery retailer with physical stores and delivery services in most major U.S. cities, as well as some international cities, such as Berlin, Ha ...

AmazonFresh is a private label grocery delivery service that allows users to order groceries and household goods for delivery. Grocery pickup services are also available in some locations. The brand was introduced in 2017. The service is available in several US states,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...

Hamburg (male), (female) en, Hamburger(s), Hamburgian(s) , timezone1 = Central (CET) , utc_offset1 = +1 , timezone1_DST = Central (CEST) , utc_offset1_DST = +2 , postal ...

and central/eastern

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. In India, Amazon Fresh is available in some cities such as Mumbai, Delhi, Noida, Gurgaon, Thane, Vashi, Ahmedabad, Jaipur, Pune, Bangalore, Mysore, Chennai, Hyderabad and Kolkata.

Happy Belly

Happy Belly is an Amazon private label that sells snack food items. It was introduced in 2016 and first include packaged nuts and granola mixes. In February 2019, the brand expanded to include milk delivery service.

Vedaka

Vedaka is a brand of Amazon India for groceries, spices, pulses, lentils, flours, teas, grains, oils, dry fruits and such everyday items.

Apparel

Mae

Mae is a private label apparel brand that sells women's lingerie, sleepwear, bras and underwear.

Goodthreads

Goodthreads is a menswear apparel line available to Amazon Prime members. The line offers both casual and professional pieces and is said to act as an alternative to more expensive competitors like

J. Crew J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dr ...

Banana Republic In political science, the term banana republic describes a politically unstable country with an economy dependent upon the export of natural resources. In 1904, the American author O. Henry coined the term to describe Honduras and neighboring c ...

and

Izod The Izod Corporation (officially stylized as IZOD) is an American midrange clothing company that produces dressy-casual clothing, sportswear for men, and footwear and accessories. It is a division of Authentic Brands Group, and is currently m ...

206 Collective

206 Collective is a shoe line for men and women.

Amazon Essentials

Amazon Essentials is a clothing line of basic wear for men, women, baby, and kids, with additional options for family, big and tall, and athletic activity.

Core 10

Core 10 is a women's

athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats a ...

line.

References

External links

AmazonBasics
{{Amazon

Brands A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...