Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. Lever Brothers entered the United States market in 1895 and acquired

Mac Fisheries Mac Fisheries was a branded United Kingdom retail chain of fishmongers, founded by William Lever, 1st Viscount Leverhulme, the co-founder with his brother of Lever Brothers, which later merged to become Unilever. Background Isle of Lewis In hi ...

, owner of T. Wall & Sons, in 1925. Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. Its brands included "

Lifebuoy A lifebuoy is a life-saving buoy designed to be thrown to a person in water, to provide buoyancy and prevent drowning. Some modern lifebuoys are fitted with one or more seawater-activated lights, to aid rescue at night. Other names Other nam ...

", " Lux" and " Vim". Lever Brothers merged with

Margarine Unie Naamloze Vennootschap Margarine Unie (English: Margarine Union Limited) was a Dutch company formed in 1927 in Oss by the merger of four margarine companies, Antoon Jurgens United, Van den Bergh's, Centra, and Schicht's. Margarine Unie was the domi ...

to form

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

in 1929.

History

Starting with a small grocery business begun by his father,

William Lever William Hesketh Lever, 1st Viscount Leverhulme , (, ; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools ...

and his brother James entered the soap business in 1885 by buying a small soap works in

Warrington Warrington () is a town and unparished area in the borough of the same name in the ceremonial county of Cheshire, England, on the banks of the River Mersey. It is east of Liverpool, and west of Manchester. The population in 2019 was estimat ...

. The brothers teamed up with a

Cumbria Cumbria ( ) is a ceremonial and non-metropolitan county in North West England, bordering Scotland. The county and Cumbria County Council, its local government, came into existence in 1974 after the passage of the Local Government Act 1972. C ...

n chemist, William Hough Watson, who became an early business partner. Watson invented the process which resulted in a new soap, using

glycerin Glycerol (), also called glycerine in British English and glycerin in American English, is a simple triol compound. It is a colorless, odorless, viscous liquid that is sweet-tasting and non-toxic. The glycerol backbone is found in lipids known ...

and vegetable oils such as palm oil, rather than tallow.Jeannifer Filly Sumayku, , ''The President Post, 22 March 2010 The resulting soap was a good, free-lathering soap, at first named Honey Soap then later named " Sunlight Soap". Production reached 450 tons per week by 1888. Larger premises were built on marshes at Bromborough Pool on the

Wirral Peninsula Wirral (; ), known locally as The Wirral, is a peninsula in North West England. The roughly rectangular peninsula is about long and wide and is bounded by the River Dee to the west (forming the boundary with Wales), the River Mersey to ...

at what became

Port Sunlight Port Sunlight is a model village and suburb in the Metropolitan Borough of Wirral, Merseyside. It is located between Lower Bebington and New Ferry, on the Wirral Peninsula. Port Sunlight was built by Lever Brothers to accommodate workers in it ...

, then part of Cheshire. Though the company was named Lever Brothers, William Lever's brother and co-director James never took a major part in running the business. He fell ill in 1895, probably as a result of

diabetes Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level ( hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased ...

, and resigned his directorship two years later. Lever Brothers entered the United States market in 1895, with a small New York City sales office. In 1898, it bought a soap manufacturer in

Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston ...

, the Curtis Davis Company, moved its U.S. headquarters to Cambridge and started production at a factory located at what is now Technology Square. By 1929, Lever Brothers employed 1,000 workers in Cambridge, and 1,400 nationwide, making it the third-largest soap manufacturer in the U.S. In 1925, Lever Brothers acquired

, owner of T. Wall & Sons.

Employee welfare and use of forced labour

Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. The model village of

, then in Cheshire, was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities. The paternalism found at Port Sunlight did not exist in the operations of its subsidiary in the

Belgian Congo The Belgian Congo (french: Congo belge, ; nl, Belgisch-Congo) was a Belgian colony in Central Africa from 1908 until independence in 1960. The former colony adopted its present name, the Democratic Republic of the Congo (DRC), in 1964. Colo ...

, where Lever Brothers, through their subsidiary '' Huileries du Congo Belge'' (HCB), utilised forced labour between 1911 and 1945.

Brands

By 1911, the company had its own

oil palm ''Elaeis'' () is a genus of palms containing two species, called oil palms. They are used in commercial agriculture in the production of palm oil. The African oil palm '' Elaeis guineensis'' (the species name ''guineensis'' referring to its c ...

plantations in the

and the

Solomon Islands Solomon Islands is an island country consisting of six major islands and over 900 smaller islands in Oceania, to the east of Papua New Guinea and north-west of Vanuatu. It has a land area of , and a population of approx. 700,000. Its capit ...

. Lever Brothers Ltd also acquired other soap companies including A&F Pears, John Knight of London, Gossage's of

Widnes Widnes ( ) is an industrial town in the Borough of Halton, Cheshire, England, which at the 2011 census had a population of 61,464. Historically in Lancashire, it is on the northern bank of the River Mersey where the estuary narrows to form th ...

, Watson's of Leeds, Crosfield's of Warrington, Hazlehurst & Sons of

Runcorn Runcorn is an industrial town and cargo port in the Borough of Halton in Cheshire, England. Its population in 2011 was 61,789. The town is in the southeast of the Liverpool City Region, with Liverpool to the northwest across the River Mersey. ...

and

Hudson's The J. L. Hudson Company (commonly known simply as Hudson's) was an upscale retail department store chain based in Detroit, Michigan. Hudson's flagship store, on Woodward Avenue in Downtown Detroit (demolished October 24, 1998), was the tallest ...

Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a populat ...

. The town of Leverville (the present-day Lusanga) was founded in the then district of Kwango, later part of the

Province A province is almost always an administrative division within a country or state. The term derives from the ancient Roman '' provincia'', which was the major territorial and administrative unit of the Roman Empire's territorial possessions ou ...

Léopoldville Kinshasa (; ; ln, Kinsásá), formerly Léopoldville ( nl, Leopoldstad), is the capital and largest city of the Democratic Republic of the Congo. Once a site of fishing and trading villages situated along the Congo River, Kinshasa is now one of ...

, in the western part of the

and was named after William Lever (later

Viscount Leverhulme Viscount Leverhulme, of the Western Isles in the Counties of Inverness and Ross and Cromarty, was a title in the Peerage of the United Kingdom created in 1922 for the industrialist and philanthropist William Lever, 1st Baron Leverhulme. He had ...

Unilever

In September 1929,

was formed by a merger of the operations of Dutch

and British soapmaker Lever Brothers, named as a blend of the two firms' names. About us, 1920-1929 , Unilever By 1930, it employed 250,000 people and in terms of market value, was the largest company in Britain. Unilever was the first modern multinational company. The Lever Brothers name was kept for a time as an imprint, as well as the name of the US subsidiary, Lever Brothers Company, and a Canadian subsidiary, Lever Brothers Limited. Lever Brothers was sold to a US capital firm, Pensler Capital Corporation, and renamed Korex in 2008. Korex Don Valley assumed operations of the Lever Brothers

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

plant. It has since closed and gone bankrupt. The Toronto plant is now being redeveloped into an office and industrial district by First Gulf Corporation.

Presidents

Among its presidents was

Charles Luckman Charles Luckman (May 16, 1909 – January 26, 1999) was an American businessman, property developer, and architect known for designing landmark buildings in the United States such as the Theme Building, Prudential Tower, Madison Square Garden, ...

who in the 1950s championed the construction of the

Lever House Lever House is a office building at 390 Park Avenue in the Midtown Manhattan neighborhood of New York City. The building was designed in the International Style by Gordon Bunshaft and Natalie de Blois of Skidmore, Owings & Merrill (SOM) as ...

in New York City. Luckman left the company before the building's completion, moving on to a notable architectural career, including the design of Madison Square Garden, the Theme Building, the master plan for Los Angeles International Airport, the Aon Center, and major buildings at the

Kennedy Space Center The John F. Kennedy Space Center (KSC, originally known as the NASA Launch Operations Center), located on Merritt Island, Florida, is one of the National Aeronautics and Space Administration's (NASA) ten field centers. Since December 1968 ...

and Johnson Space Center.

Notes

References

External links

* {{Authority control Defunct manufacturing companies of the United Kingdom Unilever companies Defunct companies based in London Manufacturing companies established in 1885 Manufacturing companies disestablished in 1930 1885 establishments in England British companies established in 1885 1930 disestablishments in England British Royal Warrant holders Palm oil production in the Democratic Republic of the Congo British companies disestablished in 1930 Lever family