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New York & Company, Inc. (NY&C) is an American workwear retailer for women. New York & Company apparel and accessories are sold through a nationwide network of retail stores, and through its
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manag ...
site. New York & Company was founded in 1918 as Lerner Shops by Samuel A. Lerner and Harold M. Lane in New York City. Samuel Lerner was the uncle of lyricist
Alan Jay Lerner Alan Jay Lerner (August 31, 1918 – June 14, 1986) was an American lyricist and librettist. In collaboration with Frederick Loewe, and later Burton Lane, he created some of the world's most popular and enduring works of musical theatre b ...
. In 1992, the company changed its name to Lerner New York and in 1995 to New York & Company. They were publicly traded between 2004 and 2020.


NY&C history

*1918 - The Lerner brothers, blouse manufacturers, opens the first Lerner Shops store in New York City; 18 more shops open later that year *1930 - The first West Coast Lerner Shops location opens in Los Angeles, California *1985 - Limited Brands purchases the company *1992 - The company changes its name to Lerner New York *1995 - The company changes its name to New York & Company, one of several labels Lerner New York carries *2002 - New York & Company becomes an independent company when it is purchased from Limited Brands by
Bear Stearns Merchant Banking Irving Place Capital, formerly known as Bear Stearns Merchant Banking (BSMB), is an American private equity firm focused on leveraged buyout and growth capital investments in middle-market companies in the industrial, packaging, consumer and re ...
*2004 - New York & Company goes public *2005 - Flagship NY&C store opens in New York City at 58th Street and Lexington Avenue *2006 - E-commerce site nyandcompany.com is launched *2010 - The New York & Company Outlet division is launched *2012 - NY&C Beauty, including fragrance, lip, and nail products, is launched *2013 - The Eva Mendes Collection, an exclusive collection designed in collaboration with actress Eva Mendes, is launched nationwide *2016 - CEO Gregory Scott and his company are featured in an episode of Undercover Boss. *2017 - Gabrielle Union launches a collection of clothing under the New York and Company brand. *2018 - Kate Hudson intros her line and is Ambassador for their Soho Jeans line. *2018 - Rebranding of New York & Co to RTW Retailwinds


Celebrity advertisements

Celebrities who have appeared in advertisements for New York & Company include Eva Longoria,
Brooke Shields Brooke Christa Shields (born May 31, 1965) is an American actress and model. She was initially a child model and gained critical acclaim at age 12 for her leading role in Louis Malle's film '' Pretty Baby'' (1978). She continued to model into ...
, Iman, Cindy Crawford, Jennifer Hudson, Maria Menounos, Ellen Pompeo, Patrick Dempsey, Eva Mendes and Gabrielle Union and Kate Hudson.


References


External links

* {{DEFAULTSORT:New York and Company Clothing retailers of the United States American companies established in 1918 Clothing companies established in 1918 Retail companies established in 1918 Clothing brands of the United States Companies based in New York City Companies formerly listed on the New York Stock Exchange 1918 establishments in New York City 1985 mergers and acquisitions 2004 initial public offerings Companies that filed for Chapter 11 bankruptcy in 2020