Leonard Alfred Fulford (11 November 1928 – 27 November 2011) was a British
commercial photographer and director, with a specialty for photography of
still life. He was one of the founding members of
BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the
Palme d'Or
The Palme d'Or (; en, Golden Palm) is the highest prize awarded at the Cannes Film Festival. It was introduced in 1955 by the festival's organizing committee. Previously, from 1939 to 1954, the festival's highest prize was the Grand Prix du Fe ...
at the Cannes Advertising Festival an unprecedented six times. Fulford directed the popular ''
Go to work on an egg'' television commercials for the
Egg Marketing Board The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, grade ...
during the 1960s.
[ Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s,][ along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial featuring the specially written song by Chas and Dave, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume.
His work earned him numerous awards and much recognition. The famous " Go to work on an egg" television ad campaign which he directed earned him the nickname "the eggman" within the industry. ]John Lennon
John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer, songwriter, musician and peace activist who achieved worldwide fame as founder, co-songwriter, co-lead vocalist and rhythm guitarist of ...
makes reference to Len as "the eggman" in The Beatles
The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developmen ...
song "I Am the Walrus
"I Am the Walrus" is a song by the English rock band the Beatles from their 1967 television film ''Magical Mystery Tour''. Written by John Lennon and credited to Lennon–McCartney, it was released as the B-side to the single "Hello, Goodbye" a ...
".
Len Fulford retired in 1995 and resided in East Anglia. He died in Friston, Suffolk, on 27 November 2011, at the age of 83.[
]
References
External links
Campaign PaperBritish Film InstituteBritish Film Institute
1928 births
2011 deaths
Television commercial directors
British television directors
Photographers from Suffolk
People from Suffolk Coastal (district)
Commercial photographers
{{UK-photographer-stub