Lemuel Boulware
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Lemuel Ricketts Boulware (1895 in
Springfield, Kentucky Springfield is a List of cities in Kentucky, home rule-class city in and county seat of Washington County, Kentucky, Washington County, Kentucky, United States. The population was 2,846 at the 2020 United States Census, 2020 census. History Spring ...
– November 7, 1990 in
Delray Beach Delray Beach is a city in Palm Beach County, Florida, United States. The population of Delray Beach as of April 1, 2020 was 66,846 according to the 2020 United States Census. Located 52 miles (83 kilometers) north of Miami, Delray Beach is in th ...
,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and ...
) was
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable ene ...
's vice president of labor and community relations from 1956 until 1961. Boulware's business tutelage and political cultivation of
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
from 1954 to 1962 while Reagan was a spokesman for the company is argued to have led to Reagan's conversion from
New Deal The New Deal was a series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939. Major federal programs agencies included the Civilian Con ...
-style
liberalism Liberalism is a Political philosophy, political and moral philosophy based on the Individual rights, rights of the individual, liberty, consent of the governed, political equality and equality before the law."political rationalism, hostilit ...
to
Barry Goldwater Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the Republican Party nominee for president ...
-style
conservatism Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilizati ...
., by Joshua Zeitz, at ''
American Heritage American Heritage may refer to: * ''American Heritage'' (magazine) * '' The American Heritage Dictionary of the English Language'' * American Heritage Rivers * American Heritage School (disambiguation) See also * National Register of Historic Pla ...
''
Boulware's aggressive 20-year-long policy of "take-it-or-leave-it" bargaining by GE became known as "
Boulwarism Boulwarism is the tactic of making a "take-it-or-leave-it" offer in a negotiation, with no further concessions or discussion. It was named after General Electric's former vice president Lemuel Boulware, who promoted the strategy. One example of ...
". He devised the strategy in reaction to success in the 1946 general strikes by the United Electrical, Radio and Machine Workers of America (UE) and the other two largest unions of the Congress of Industrial Organizations (CIO).


Published works

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References


Further reading

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External links


Lemuel R. Boulware papers, Kislak Center for Special Collections, Rare Books and Manuscripts, University of Pennsylvania
1895 births 1990 deaths General Electric people 20th-century American businesspeople {{US-business-bio-1890s-stub