Laura Lang is the former CEO of

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

She was the CEO of

Digitas Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

, a global integrated brand agency from 2008 to 2012.

Career

Lang was raised in Warwick, Rhode Island. She graduated from

Tufts University Tufts University is a private research university on the border of Medford and Somerville, Massachusetts. It was founded in 1852 as Tufts College by Christian universalists who sought to provide a nonsectarian institution of higher learning. ...

and received an MBA in finance from the

Wharton School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...

of the

University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...

. She began her career on the client side, in product and brand management at the Quaker Oats Co.,

Bristol-Myers The Bristol Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the ''Fortune'' 500 list of the lar ...

and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries. In 1999, she joined Digitas and ran the company's New York office for several years. She became CEO of Digitas North America in 2004 and then global CEO in 2008. Under Lang's leadership, Digitas doubled its new-business revenue in 2008 and expanded relationships with some of its key clients. In 2007,

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

named Lang one of its "Women to Watch". Lang also made

BtoB Magazine } BtoB ( ; ; acronym for Born to Beat; often stylized as BTOB) is a South Korean boy band formed in 2012 by Cube Entertainment. The group consists of Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel Shin and Yook Sung-jae. Or ...

's "Who's Who" list in 2006, 2007, and 2009. She currently sits on the advisory board of the Tufts University Entrepreneurial Leadership Program, the Board of Directors for Benchmark Electronics, and the Board of Directors for

Nutrisystem Nutrisystem is a commercial provider of weight loss products and services headquartered in Fort Washington, Pennsylvania. Nutrisystem's initial product in 1972 was a liquid protein diet, but the company changed its offering after Slim-Fast came ...

. She also co-chairs “The One Hundred,” a committee dedicated to raising awareness and funds for the

Massachusetts General Hospital Massachusetts General Hospital (Mass General or MGH) is the original and largest teaching hospital of Harvard Medical School located in the West End neighborhood of Boston, Massachusetts. It is the third oldest general hospital in the United Stat ...

Cancer Center.

Recognition

In 2012,

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

named Lang one of the top 20 most influential businesswomen in the world.

References

External links

Forbes Video Network: Interview with Laura Lang, Part I
{{DEFAULTSORT:Lang, Laura Living people American advertising executives American women chief executives Tufts University alumni Wharton School of the University of Pennsylvania alumni Year of birth missing (living people) 21st-century American women