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The Larry MacPhail Award was presented annually from 1966 to 2019 by Minor League Baseball to recognize "a club that demonstrates outstanding and creative marketing and promotional efforts within its community, its ballpark (including non-game day events), in media, and other promotional materials". The award was named in honor of
Baseball Hall of Fame
The National Baseball Hall of Fame and Museum is a history museum and hall of fame in Cooperstown, New York, operated by private interests. It serves as the central point of the history of baseball in the United States and displays baseball-r ...
member Larry MacPhail, a baseball executive who was considered an innovator in the sport, particularly in the areas of marketing and promotion. It was usually presented during baseball's Winter Meetings
Representatives of all 30 Major League Baseball teams and their 120 Minor League Baseball affiliates convene for four days each December in the Winter Meetings to discuss league business and conduct off-season trades and transactions. Attendees in ...
.
No award was given in 2020 after the cancellation of the minor league season due to the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. In 2021, Major League Baseball
Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (A ...
assumed control of the minor leagues and the honor was discontinued. The Golden Bobblehead Awards, previously issued at the annual Minor League Baseball Innovators Summit, began to be issued at the Winter Meetings in place of the Larry MacPhail Award to recognize the top promotional efforts in the minors.
Forty-six teams won the Larry MacPhail Award. The Columbus Clippers
The Columbus Clippers are a Minor League Baseball team of the International League (IL) and the Triple-A affiliate of the Cleveland Guardians. They are located in Columbus, Ohio, and are named for speedy merchant sailing vessels known as cli ...
, El Paso Diablos
"El Paso Diablos" refers to two different professional baseball teams based in El Paso, Texas, in the United States. The most recent Diablos were a member of the South Division of the American Association of Independent Professional Baseball, wh ...
, and Nashville Sounds
The Nashville Sounds are a Minor League Baseball team of the International League and the Triple-A affiliate of the Milwaukee Brewers. They are located in Nashville, Tennessee, and are named for the city's association with the music indus ...
each won the award on three occasions, more than any other teams, followed by the Charleston RiverDogs
The Charleston RiverDogs are a Minor League Baseball team of the Carolina League. They are located in Charleston, South Carolina, and are the Single-A affiliate of the Tampa Bay Rays. The RiverDogs' home stadium is Joseph P. Riley Jr. Park.
Hi ...
, Hawaii Islanders
The Hawaii Islanders were a minor league baseball team based in Honolulu, Hawaii, that played in the Triple-A Pacific Coast League for 27 seasons from 1961 through 1987.
Originally an affiliate of the Kansas City Athletics, the Islanders played ...
, Reading Phillies
Reading is the process of taking in the sense or meaning of letters, symbols, etc., especially by sight or touch.
For educators and researchers, reading is a multifaceted process involving such areas as word recognition, orthography (spel ...
, Richmond Braves
The Richmond Braves were an American minor league baseball club based in Richmond, Virginia, the Triple-A International League affiliate of the Atlanta Braves from 1966 to 2008. Owned by the parent Atlanta club and colloquially referred to as the ...
, and Rochester Red Wings
The Rochester Red Wings are a Minor League Baseball team of the International League and the Triple-A affiliate of the Washington Nationals. They are located in Rochester, New York, and play their home games at Innovative Field, located in downt ...
, who each won the award twice. International League
The International League (IL) is a Minor League Baseball league that operates in the United States. Along with the Pacific Coast League, it is one of two leagues playing at the Triple-A level, which is one grade below Major League Baseball ( ...
teams won the award eight times, more than any other league, followed by the Eastern League Eastern League may refer to:
Baseball in the United States
''Most recent leagues listed first''
* Eastern League (1938–present), a minor league established in 1923 and renamed Eastern League in 1938, at the Double-A level
* Eastern League (1916†...
, Pacific Coast League
The Pacific Coast League (PCL) is a Minor League Baseball league that operates in the Western United States. Along with the International League, it is one of two leagues playing at the Triple-A level, which is one grade below Major League Ba ...
, Southern League, and Texas League
The Texas League is a Minor League Baseball league which has operated in the South Central United States since 1902. It is classified as a Double-A league. Despite the league's name, only its five South Division teams are actually based in the ...
(6); the American Association American Association may refer to:
Baseball
* American Association (1882–1891), a major league active from 1882 to 1891
* American Association (1902–1997), a minor league active from 1902 to 1962 and 1969 to 1997
* American Association of Profe ...
, Florida State League
The Florida State League (FSL) is a Minor League Baseball league based in the state of Florida. Having been classified at various levels throughout its existence, it operated at Class A-Advanced from 1990 until its demotion to Single-A followi ...
, and Midwest League
The Midwest League is a Minor League Baseball league established in 1947 and based in the Midwestern United States. A Class A league for most of its history, the league was promoted to High-A as part of Major League Baseball's 2021 reorganiza ...
(4); the Pioneer League and South Atlantic League
The South Atlantic League, often informally called the Sally League, is a Minor League Baseball league with teams predominantly in states along the Atlantic coast of the United States from New York to Georgia. A Class A league for most of its ...
(3); the California League
The California League is a Minor League Baseball league that operates in California. Having been classified at various levels throughout its existence, it operated at Class A-Advanced from 1990 until its demotion to Single-A following Major L ...
and New York–Penn League
The New York–Penn League (NYPL) was a Minor League Baseball league that operated in the northeastern United States from 1939 to 2020. Classified as a Class A Short Season league, its season started in June, after major-league teams signed th ...
(2); and the Carolina League
The Carolina League is a Minor League Baseball league which has operated along the Atlantic Coast of the United States since 1945. Having been classified at various levels throughout its existence, it operated at Class A-Advanced from 1990 un ...
, Northwestern League
The Northwestern League was a sports league that operated in the Central United States during the early years of professional baseball for five seasons: 1879, 1883–1884, and 1886–1887. After the 1887 season, the league was replaced by the We ...
, and Western Carolinas League
Portion of plaque displaying likeness of John Henry Moss at Municipal Stadium, Hagerstown, Maryland
The Western Carolinas League was a Class D (1948–52; 1960–62) and a low Class A (1963–79) full-season league in American minor league base ...
(1). Eighteen teams competed at the Triple-A and Double-A classification levels, more than any other classes, followed by Class A (10); Class A-Advanced
High-A (officially Class High-A, formerly known as Class A-Advanced, and sometimes abbreviated "A+" in writing) is the third-highest level of play in Minor League Baseball in the United States and Canada, below Triple-A and Double-A, and abov ...
(5); and Class A Short Season
Class A Short Season (officially Short-Season A) was a level of play in Minor League Baseball in the United States from 1965 through 2020. In the hierarchy of minor league classifications, it was below Triple-A, Double-A, Class A-Advanced (cre ...
and Rookie
A rookie is a person new to an occupation, profession, or hobby. In sports, a ''rookie'' is a professional athlete in their first season (or year).
In contrast with a veteran who has experience and expertise, a rookie is usually inexperienced ...
(3).
Winners
References
Specific General *{{cite web, url=https://www.milb.com/history/awards#macphail, title=Minor League Baseball Award Winners, website=Minor League Baseball, access-date=December 7, 2022, archive-date=December 6, 2022, archive-url=https://web.archive.org/web/20221206144741/https://www.milb.com/history/awards#johnson, url-status=live Minor league baseball awards Awards established in 1966 Awards disestablished in 2021