Laneige
   HOME

TheInfoList



OR:

Laneige (
Hangul The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The let ...
: 라네즈) is a South Korean cosmetics brand launched by
Amore Pacific Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude House, AMOREPACIFIC and Innisfree. The firm was founded in 19 ...
in 1994. Its name comes from the French "la neige", which translates to "the snow". The brand's flagship products include its Water Bank
skin care Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...
line, Water Sleeping Mask, BB Cushion
foundation Foundation may refer to: * Foundation (nonprofit), a type of charitable organization ** Foundation (United States law), a type of charitable organization in the U.S. ** Private foundation, a charitable organization that, while serving a good cause ...
and two-tone
lipstick Lipstick is a cosmetic product used to apply coloration and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture. The use of lipstick dates back to ...
s. The brand's central concept is based on its Advanced Water Science technology, an emphasis on skin hydration. Laneige is noted by its parent company as one of their first brands to be launched and find popularity outside Korea.


History

Laneige was introduced in September 1994, with a skin care collection titled UV Green. Under the campaign "Laneige Protects Women", which emphasises the line's "skin immunity" properties, Laneige selected actress
Lee Yoo-ri Lee Yu-ri (Korean: 이유리; born January 28, 1981) is a South Korean actress. Lee first became known for her role in the teen drama series ''School 4'', and subsequently gained popularity with her role in the family drama ''Precious Family'' ...
and talent Kim Si-won to represent the brand. Despite its success, Laneige found that contrary to its image, consumers perceived the brand to be slightly mature. In July 1995, actress
Kim Ji-ho Kim Ji-Ho (born July 22, 1974) is a South Korean actress. Career Audiences were first introduced to Kim Ji-ho in 1994 in Shin Seung-hun's music video "For a Long Time Afterwards." She made her acting debut in '' Salut D'Amour'' that year, follo ...
became the third face of Laneige. The brand reached a milestone of 100 billion KRW in sales by 1996. Their further campaigns include "Women Who Live Like a Movie" with models Shin Joo-ri, Lee Hye-sang and
Chae Rim Park Chae-rim (; born March 28, 1979), known by the mononym Chae Rim, is a South Korean actress who debuted in 1994. She has starred in Korean dramas including '' All About Eve'' (2000), '' Dal-ja's Spring'' (2007), and '' Oh! My Lady'' (2010). ...
, both notable figures during the
1997 Asian financial crisis The Asian financial crisis was a period of financial crisis that gripped much of East Asia and Southeast Asia beginning in July 1997 and raised fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998–1 ...
. A mid-1999 campaign with the slogan "Everyday New Face", accompanied by actress
Lee Na-young Lee Na-young (born February 22, 1979) is a South Korean actress. She is best known for her leading roles in TV Series ''Ruler of Your Own World'' (2002), ''Ireland'' (2004) and ''Romance Is a Bonus Book'' (2019) and film '' Someone Special'' (20 ...
, reenergized sales for Laneige; by 2002, the brand was number one on
AC Nielsen The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...
's Brand Power Index. In 2002, Laneige expanded into the greater Asian market with its first international stores in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
and
Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
. After opening over 200 stores in eight Asian countries, Laneige entered
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
by opening its first store in
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
,
Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...
. The brand then launched its first cosmetics line in 2007, and began targeting male consumers with Laneige Homme that same year. In September 2017, Laneige partnered with cosmetics retailer
Sephora Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, n ...
to relaunch its brand in the United States, with the exclusive debut of its Lip Sleeping Mask. The brand was previously available at American retailer
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
from 2014 to 2015, and its offerings have been stocked by Sephora Canada since September 2015. Laneige redirected its focus to its "moisturizing skincare portfolio" and underwent its first rebrand in five years, introducing a new logo and "Luminous Beauty" concept in early 2019. Sephora's European outlets began to carry the brand in April 2019.


Products

Laneige's flagship products include Water Bank Hydro Essence, Cream Skin, Water Sleeping Mask, Neo Cushion, and Layering Lip Bar. * Water Bank Hydro Essence is Laneige's representative essence made with green mineral water extracted from kale, watercress, and beetroot. * Cream Skin Refiner is a skin that strengthens moisturizing power by melting a cream into a skin formulation. * Water Sleeping Mask EX is a hydrating sleeping mask that applies Sleep-tox™ purification technology. * Neo Cushion is a full coverage BB cushion provides a flawless complexion for 24 hours by a single touch. * Layering Lip Bar is a lipstick that creates a volume gradation by containing 6 colors in one lipstick.


Spokespersons and models

*
Kim Yoo Jung Kim Yoo-jung (; born September 22, 1999) is a South Korean actress. She debuted as a model for a confectionery brand at the age of four. After her acting debut in 2003, she became one of the best known child actresses in Korea since then, aft ...
(2017–present) *
Lee Sung-kyung Lee Sung-kyung (; born August 10, 1990) is a South Korean model, actress and singer. She is best known for her roles in television series ''Cheese in the Trap'' (2016), '' The Doctors'' (2016), ''Weightlifting Fairy Kim Bok-joo'' (2016), ''Dr. R ...
(2015–present) *
Song Hye-kyo Song Hye-kyo (; born November 22, 1981) is a South Korean actress. She gained international popularity through her leading roles in the television dramas ''Autumn in My Heart'' (2000), '' All In'' (2003), ''Full House'' (2004), ''That Winter, th ...
(2008 - 2018) *
Jun Ji-hyun Jun Ji-hyun (born Wang Ji-hyun on 30 October 1981), also known by her English name Gianna Jun, is a South Korean actress and model. She has received multiple awards, including two Grand Bell Awards for Best Actress and a Daesang (Grand Prize) f ...
(2004 - 2008) *
Lee Na-young Lee Na-young (born February 22, 1979) is a South Korean actress. She is best known for her leading roles in TV Series ''Ruler of Your Own World'' (2002), ''Ireland'' (2004) and ''Romance Is a Bonus Book'' (2019) and film '' Someone Special'' (20 ...
(1999 - 2004) * Sin Ju-ri (1997 - 1999) *
Kim Ji-ho Kim Ji-Ho (born July 22, 1974) is a South Korean actress. Career Audiences were first introduced to Kim Ji-ho in 1994 in Shin Seung-hun's music video "For a Long Time Afterwards." She made her acting debut in '' Salut D'Amour'' that year, follo ...
(1995 - 1997)


References


External links


Laneige official website
{{Authority control Amorepacific brands Snow Products introduced in 1994