LBC Express, Inc. (previously known as Luzon Brokerage Company) () is a

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company based in the

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. It operates scheduled commercial vehicle cargo services in currently and planned cargo airline services begin on May 31, 2014. As of 2016, LBC has over 1,252 branches in the Philippines, and over 60 branches in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and

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. It also has branches in

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, Australia,

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, Japan,

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and

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History

Luzon Brokerage Company was founded by Carlos Araneta of the Araneta family in the 1945 as a brokerage firm. With the help of his sons Juan Carlos, Santiago, and Fernando, Carlos Araneta expanded their family-owned business into an air cargo agency and later as a forwarding service provider to clients. As a third-party shipping provider, the company is responsible for dispatching shipments via asset-based carriers, and arranges shipment space for their customers. The company continued to expand their logistic services in 1973 and introduced the 24-hour overnight delivery services in the country later on. In 1985, the first branch of LBC outside the country was established in

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

, in the United States. Along with the opening of its US-based branch, the company introduced the famous “Balikbayan Box” and their money remittance service to cater to Overseas Filipino Workers (OFW). The moniker "Hari ng padala" was created by the company in 1990. Products such as Branch Pick-up and Bills Payment were added in 2005, while the more secure mail service for personal documents, loose cargo, and container loads were introduced in 2010. The company also began to target business owners.

Advertising controversy

The company gained controversy in 2009 for an advertisement depicting a spelling bee where a child spells out the initials "L-B-C" for "remittance", "affordable", and "instant". Then-

Department of Education An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...

secretary Jesli Lapus expressed disappointment over the advertisement, and urged the company to pull the commercial which has earned a "negative reaction from public for conveying a wrong message." Expressing concern over television's effects on children, Lapus further stressed that there are alternatives to further develop

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, stating "The method used in this particular LBC advertisement may have unintended adverse consequences on the education of young televiewers" and "would certainly not contribute" to the education of young students.

Branding

The company silently re-branded in 2013. The company has also introduced a new slogan, ‘We like to move it’ – which is inspired by the song "

I Like to Move It "I Like to Move It" is a song by American solo project Reel 2 Real ( Erick Morillo), featuring ragga vocals by Trinidad and Tobago rapper The Mad Stuntman (Mark Quashie). Released in 1993, as the second single from their debut album, '' Move It! ...

" by American dance music band

Reel 2 Real Reel 2 Real was an American hip house musical project that had seven top 10 hits on the Hot Dance Music/Club Play chart in the 1990s. Biography The project's core member was producer and DJ Erick Morillo from New York City, who spent a por ...

Sponsorships

The company has sponsored various sports events, personalities and teams in the Philippines. * Kaya F.C.–Iloilo * J. De Vega Sports Las Pinas * West Sports Manila * Talon Dos Lang Malakas Sports

References

{{Reflist Logistics companies of the Philippines Express mail Companies based in Pasay Transport companies established in 1945 Companies listed on the Philippine Stock Exchange Philippine companies established in 1945