LA Ice Cola is an
Australian
Australian(s) may refer to:
Australia
* Australia, a country
* Australians, citizens of the Commonwealth of Australia
** European Australians
** Anglo-Celtic Australians, Australians descended principally from British colonists
** Aboriginal A ...
soft drink owned by
Tru Blu Beverages. It is similar to
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
and
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi wa ...
, which are its competitors. It was launched in Australia in 2000. The drink is mainly a supermarket brand, but is now distributing into the route channel, including independent service stations. The "LA" in the brand name has no meaning, and was selected because the marketing department decided the name would roll off the tongue. LA Ice has a distinct caramel flavour and for this reason, it has been voted ‘best tasting cola’ amongst independent cola surveys.
The recently campaigned slogan reads: "Nothing’s Cooler than Ice!".
History
There are currently 3 main types of available flavours; LA Ice (Original flavour), LA Maxi Ice (Sugar free with enhanced flavour), LA Ice No Sugar Cola (Sugar free without enhanced flavour).
There were many flavours that are now unavailable, these include; LA Diet Ice Cola (Diet variety), LA Coffee Ice Cola, also known as LA Ice Café Cola (Coffee flavour).
The main reason for the drink's popularity is that it is cheaper than most of its rivals, costing as little as $1 for 2 litres. LA Ice Cola is also the first cola brand in Australia to introduce a Coffee Variety. LA Ice Café Cola is comparable to
Pepsi Tarik
PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including the following:
Regular Varieties North America
Europe
Japan
*Pepsi Carnival: A tropical fruit-flavored Pepsi available in Japan for a l ...
in flavour.
LA Maxi Ice has a stronger flavour than Pepsi Max or Diet Coke, which some people may find polarising.