KLIK (1240 AM), branded as Newstalk 1240, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

News Talk Information Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format. Licensed to

Jefferson City, Missouri Jefferson City, informally Jeff City, is the capital of Missouri, United States. It had a population of 43,228 at the 2020 census, ranking as the 15th most populous city in the state. It is also the county seat of Cole County and the principa ...

, United States, the station serves the

Columbia, Missouri Columbia is a city in the U.S. state of Missouri. It is the county seat of Boone County and home to the University of Missouri. Founded in 1821, it is the principal city of the five-county Columbia metropolitan area. It is Missouri's fourt ...

area. The station is currently owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

and features programming from ABC Radio and

Westwood One Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The compan ...

. KLIK also operates a local news operation with sister station

KFRU KFRU (1400 AM) is a radio station located in Columbia, Missouri. Its programming format consists primarily of news and talk. The station is licensed to Cumulus Media. The station is also audible on translator K255DJ 98.9 FM in Columbia. History ...

(1400 AM in

). As of late 2018, KLIK has been operating on FM on 103.5 with translator K278CT. From 1954 until September 8, 1999, KLIK was located at 950 AM, transmitting with a daytime power of 5000 watts and a nighttime power of 500 watts (directional) from a four tower array about 3.2 miles south of Jefferson City. Early owners of KLIK broadcast a varied format of news and talk programs including music programs of middle of the road, top 40, adult contemporary and country music as 95 KLIK. For many years, KLIK and KJFF as the two largest regional radio stations (the most powerful AM and FM station in the region) dominated radio listenership in cumulative market share in the Columbia-Jeff City Market of Central Missouri. In the 1970s and early 1980s KLIK was known as the Live 95 as its broadcasts were all programmed by live deejays, talk hosts and newscasters rather than by a satellite or automation system. KLIK once operated with an FM sister station in the 1970s and 1980s known was KJFF 106.9 FM, a 100,000 watt semi-automated easy listening music station with a large regional coverage signal. In the early 1980s KLIK and KJFF-FM together were sold by the local Jefferson City operators to a regional group broadcaster, and newspaper publisher, Brill Media. In about 1982, KJFF-FM 106.9 FM became an adult contemporary music station, initially with a satellite delivered music format, and easy listening music was phased out, along with the KJFF call letters, which were replaced by the new FM call signs of KTXY. KLIK 950 AM transitioned over from AC/Contemporary music at about the same time to a 24-hour-a-day live country/western format known as 95 Country. KLIK carried a variety of programming and a mostly country music format until the late 1990s. Until February 6, 2009, locally produced programming included "Jefferson City's Morning News with Jay Kersting" and "Partyline"—a show which dates back to 1954—with Rick Sinclair. Locally produced newscasts are currently anchored by David Gaines. The station also now airs syndicated programming from Laura Ingraham, Jonathon Brandmeier,

Phil Valentine Philip Carr Valentine (September 9, 1959 – August 21, 2021) was an American conservative talk radio host, author and actor. He broadcast daily on WWTN, a Cumulus Media station in Nashville, Tennessee, and hosted ''The Phil Valentine Show'', ...

Clark Howard Clark Brian Howard (born June 20, 1955) is a popular consumer expert and podcast host of ''The Clark Howard Show''. Life and career Howard grew up in Atlanta, Georgia. His parents, Bernard and Joy Garson Howard, were prominent members of Atl ...

, John Batchelor, and Michael Medved. ''America at Night'' and ''America in the Morning with

Jim Bohannon James Everett Bohannon (January 7, 1944 – November 12, 2022) was an American broadcaster who worked in both television and radio. He is best known for hosting the nationally syndicated late night radio talk show ''The Jim Bohannon Show'' or ...

'' are also featured.

Sports programming

KLIK is the local radio home for Westwood One Radio Network coverage of the NFL, and a limited schedule of NCAA football and basketball coverage. KLIK also broadcasts MRN and PRN broadcasts of NASCAR Sprint Cup races. Weekdays 4:00 to 6:00 PM KLIK simulcasts ''The Closers'', a regional sports program, with KFRU-AM based in Columbia, Missouri.

References

External links

* * {{Cumulus Media LIK News and talk radio stations in the United States Radio stations established in 1998 Cumulus Media radio stations