Ken Squier
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Kenley Dean Squier (born April 10, 1935) is an American sportscaster and motorsports editor from
Waterbury, Vermont Waterbury is a town in Washington County in central Vermont, United States. Although the town is still home to the Waterbury Village Historic District, the village sharing the name of the town officially dissolved as a municipality in 2018. As ...
. From 1979 to 1997, he served as the lap-by-lap commentator for ''
NASCAR on CBS ''NASCAR on CBS'' was the branding formerly used for broadcasts of NASCAR series races produced by CBS Sports, the sports division of the CBS television network in the United States from 1960 to 2000. History of coverage Races covered by CBS ...
'', and was also a lap-by-lap commentator for TBS from 1983-1999. Squier was the first announcer to give lap-by-lap commentary for the Daytona 500 in 1979. He coined the term "The Great American Race" for the Daytona 500 and helped introduce the Australian developed in-car camera for the 1982 running of the event. He lives in
Stowe, Vermont Stowe is a town in Lamoille County, Vermont, United States. The population was 5,223 at the 2020 census. The town lies on Vermont Routes 108 and 100. It is nicknamed "The Ski Capital of the East" and is home to Stowe Mountain Resort, a ski fac ...
.


Sports announcing career


Early career

Squier's father, Lloyd, owned and operated
WDEV WDEV (550 kHz) is a commercial AM radio station in Waterbury, Vermont. Programming is simulcast on WDEV-FM (96.1 MHz) licensed to Warren, Vermont. The stations' studios and offices are located near U.S. Route 2 in Waterbury. WDEV also oper ...
in
Waterbury, Vermont Waterbury is a town in Washington County in central Vermont, United States. Although the town is still home to the Waterbury Village Historic District, the village sharing the name of the town officially dissolved as a municipality in 2018. As ...
, and Ken began his on-air work at age 12 (when Lloyd Squier died in 1979, Ken Squier inherited the station and remains its principal owner and CEO)."Ken Squier to receive Smokey Yunick Award"
September 8, 2003 article at motorsport.com, Retrieved May 31, 2007
Squier's racing announcing career began when he announced a stockcar race from the back of an old logging truck at a tiny dirt track in
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
at age 14.Biography
at the Stock Car Racing Hall of Fame, Retrieved May 30, 2007
He was the announcer at Malletts Bay and the Northeastern Speedway as well as the Monadnock Speedway in the 1950s. In 1960 he opened
Thunder Road International SpeedBowl Thunder Road International Speedbowl, more commonly known as just Thunder Road, is a high-banked, paved short track motor racing, short track speedway located in the town of Barre (town), Vermont, Barre, Vermont. The track was founded by Ken S ...
, the
Barre, Vermont Barre, Vermont may refer to: *Barre (city), Vermont *Barre (town), Vermont Barre ( ) is a town in Washington County, Vermont, United States. The population was 7,923 at the 2020 census, making it the 3rd largest municipality in Washington County ...
, quarter-mile oval (sold in April 2017).Biography
at the
New England Auto Racers Hall of Fame The New England Auto Racers Hall of Fame is a hall of fame for racing-related people in the New England region of the United States. NEAR was established in 1981. The New England Auto Racers Hall of Fame was established in 1998 by the New Englan ...
, Retrieved May 30, 2007
Squier was among a group of six men who founded Catamount Stadium in
Milton, Vermont Milton is a town in Chittenden County, Vermont, United States. As of the 2020 census, the population was 10,723. According to local legend, the town was named for the English poet John Milton, but the name most likely originated from William Fi ...
, which operated from 1965-1987. He was a frequent announcer at this track dubbed "The Home of the Brave". Squier co-founded
Motor Racing Network Motor Racing Network (MRN) is a U.S. radio network that syndicates broadcasts of auto racing events, particularly NASCAR. MRN was founded in 1970 by NASCAR founder Bill France, Sr. and broadcaster Ken Squier, and is a wholly owned subsidiary of ...
with Bill France, Sr. in 1970. He announced races on the network for several years before moving to television in the later 1970s.


NASCAR announcer

Squier served as a pit reporter for the first live "flag-to-flag" coverage of the Greenville 200 on ABC in 1971 and he joined
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W ...
a year later. Squier believed that people would watch the entire Daytona 500. "It was a tough sell," he said. "There was a general feeling that this was more of a novelty thing and that it wouldn't work on a national level." On February 18, 1979, CBS aired the 1979 running of the "Great American Race" flag-to-flag. Television ratings were high, in part because a major snowstorm on the East Coast kept millions of viewers indoors. Richard Petty won the race, but a fight between
Bobby Allison Robert Arthur Allison (born December 3, 1937) is a former American professional stock car racing driver and owner. Allison was the founder of the Alabama Gang, a group of drivers based in Hueytown, Alabama, where there were abundant short tracks ...
and Cale Yarborough made headlines throughout the United States. For the next 20 years, beginning in 1981, various
TV stations A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...
would get NASCAR coverage on various tracks: CBS, TBS, TNN,
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
, ABC, and
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
. Squier would work for CBS and TBS over this time, covering half of the
Winston Million Winston may refer to: Places Antarctica * Winston Glacier Australia * Winston, Queensland, a suburb of the City of Mount Isa United Kingdom * Winston, County Durham, England, a village * Winston, Suffolk, England, a village and civil pari ...
races—the Daytona 500 and
Coca-Cola 600 The Coca-Cola 600, originally the World 600, is an annual NASCAR Cup Series points race held at the Charlotte Motor Speedway in Concord, North Carolina, on a Sunday during Memorial Day weekend. The first race, held in 1960, was also the first on ...
. Squier ended his career as a lap-by-lap commentary in
1997 File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; '' Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of ...
and was replaced in the booth by
Mike Joy Michael Joy (born November 25, 1949) is an American TV sports announcer and who currently serves as the lap-by-lap voice of Fox Sports' coverage of NASCAR. His color analyst is Clint Bowyer. Counting 2022, Joy has been part of the live broadcast ...
. Squier had announced every Daytona 500 from 1979 to
1997 File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; '' Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of ...
. Squier became the studio host, where he remained until
2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from S ...
. Squier was also present in the
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the F ...
studio during pre-race and post-race coverage of
Daytona Speedweeks Daytona Speedweeks presented by AdventHealth is a series of racing events that take place during January and February at Daytona International Speedway. Traditionally leading up to the Daytona 500, in 2021 it concluded with the Daytona road cour ...
and the
2001 Daytona 500 The 2001 Daytona 500, the 43rd running of the event, was the first race of the 2001 NASCAR Winston Cup Series schedule. It was held on February 18, 2001, at Daytona International Speedway in Daytona Beach, Florida, consisting of 200 laps and ...
, as well as the first-ever regular season
Winston Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
event televised by Fox. On July 13, 2014, ''
NASCAR on TNT ''NASCAR on TNT'' was the tagname for any NASCAR series race that had been broadcast on TNT by Turner Sports between 2001 and 2014. The network continued Turner's longstanding relationship with NASCAR that dated back to its initial association with ...
'' broadcast its final race at the Camping World RV Sales 301. After the Pre-race show was complete, Squier said goodbye to ''NASCAR on TNT'' in this speech: In September 2015, it was announced Squier would call part of the
Bojangles' Southern 500 The Southern 500, officially known as the Cook Out Southern 500 for sponsorship reasons, is a NASCAR Cup Series stock car race at Darlington Raceway in Darlington, South Carolina, United States. The race distance is and consists of 367 laps. From ...
race as part of a throwback weekend for NASCAR to celebrate the years 1970-1974. Squier was joined by
Ned Jarrett Ned Jarrett (born October 12, 1932) is an American retired race car driver and two-time NASCAR Grand National Series champion. Because of his calm demeanor, he became known as "Gentleman Ned Jarrett". He is the father of former drivers Glenn J ...
and his son
Dale Jarrett Dale Arnold Jarrett (born November 26, 1956) is a former American race car driver and current commentator for NBC. He is best known for winning the Daytona 500 three times (in 1993, 1996, and 2000) and winning the NASCAR Winston Cup Series champi ...
. As part of the deal with Darlington with its throwback theme for the next several years, the trio called part of the race again in 2016 as the years 1975-1984 were celebrated. They returned in the same capacity for 2017. Squier got some media reaction after nicknaming
Erik Jones Erik Benjamin Jones (born May 30, 1996) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 43 Chevrolet Camaro ZL1 for Petty GMS. His nicknames are EJ, his initials, and That J ...
That Jones Boy for his very hot top 5 streak.


Style

Squier's unique broadcasting style featured grandiose words and colorful metaphors. He often described NASCAR drivers in his era as "common men doing uncommon things". He called a last-lap battle at the
1979 Daytona 500 The 1979 Daytona 500, the 21st annual event, was the second race of the 1979 NASCAR Winston Cup Series season. It was held on February 18, 1979. Sports pundits consider the 1979 Daytona 500 to be the most important race in stock car history. Th ...
as "two of the greatest, fiddling, fidgeting with first place" and summed up Dale Earnhardt's wreck at the 1997 Daytona 500 with: "A true American hero, stymied another time at Daytona." His many catchphrases included describing wrecks as "side over side, end over end" and calling wrecked racecars "all torn up". A battle for position involving a large pack of cars drew comparisons to " an Oklahoma land rush." Drivers battling side by side would be "door handle to door handle" or "knuckle to knuckle". He was also known for the ability to switch between the "radio" style of broadcasting and "TV" styles. One of the best-known examples was the 1981
Talladega 500 The GEICO 500 is a NASCAR Cup Series stock car race held at the Talladega Superspeedway in Lincoln, Alabama. The race is usually held in April or May. The 1997 event stands as the fastest NASCAR race to date ever run with an average speed of ...
, when with a handful of laps to go the video went out and only the audio remained. Squier called the final laps and described
Ron Bouchard Ronald R. Bouchard (November 23, 1948December 10, 2015) was an American NASCAR driver who was the 1981 NASCAR Winston Cup Rookie of the Year. His brother Ken Bouchard was the 1988 NASCAR Winston Cup Rookie of the Year. His father-in-law, Ed Flem ...
's upset victory in typical style: "Three cars came out of the tri-oval, lined up like a squadron of
P-51 The North American Aviation P-51 Mustang is an American long-range, single-seat fighter and fighter-bomber used during World War II and the Korean War, among other conflicts. The Mustang was designed in April 1940 by a team headed by James ...
s out of World War Two and down they came to the line!"


Announcer in other sports

Squier announced
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W ...
' occasional CART IndyCar broadcasts in the 1990s as well as hosted the
1982 Individual Speedway World Championship The 1982 Individual Speedway World Championship was the 37th edition of the official World Championship to determine the world champion rider. The 1982 World Final was held in Los Angeles in the United States. This was the only time the Individual ...
from the
Los Angeles Coliseum The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a me ...
alongside four-time Speedway World Champion
Barry Briggs Barry Briggs (born 30 December 1934) is a New Zealand former speedway rider. Career He won the World Individual Championship title four times – in 1957, 1958, 1964 and 1966.Bamford, R. & Shailes, G. (2002). ''A History of the World Speedw ...
of
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
and pit reporter
Dave Despain Dave Despain (born 20 May 1946) is an American motorsports journalist. He was the host of ''WindTunnel with Dave Despain'' on Speed Channel, and ''NASCAR Inside Nextel Cup'', until the former was cancelled during the demise of Speed and the latte ...
. Squier hosted CBS' "live flag-to-flag" coverage of American
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
races in the 1980s (e.g. Detroit, Dallas) along with David Hobbs and pit reporter Chris Economaki. He has also announced in a wide range of sports outside of auto racing, including
ice skating Ice skating is the self-propulsion and gliding of a person across an ice surface, using metal-bladed ice skates. People skate for various reasons, including recreation (fun), exercise, competitive sports, and commuting. Ice skating may be per ...
,
golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping ...
, and
tennis Tennis is a racket sport that is played either individually against a single opponent ( singles) or between two teams of two players each ( doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball ...
."Squier is the king of Vermont radio"
February 1, 2000 ''
Vermont Business Magazine ''Vermont Business Magazine'' is a business magazine based in Burlington, Vermont. Events ''Vermont Business Magazine'' hosts several events throughout the year honoring Vermont Businesses. The events include The Deane C. Davis Outstanding Verm ...
'', Retrieved May 31, 2007
He has announced outside of the United States, including Australia, Japan, and
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
. He was a play-by-play announcer for CBS' United States coverage of the
1992 Winter Olympics ) , nations = 64 , athletes = 1,801 (1313 men, 488 women) , events = 57 in 6 sports (12 disciplines) , opening = 8 February 1992 , closing = 23 February 1992 , opened_by = President François Mitterrand , cauldron ...
in
Albertville Albertville (; Arpitan: ''Arbèrtvile'') is a subprefecture of the Savoie department in the Auvergne-Rhône-Alpes region in Southeastern France. It is best known for hosting the 1992 Winter Olympics and Paralympics. In 2018, the commune had ...
and the
1994 Winter Olympics The 1994 Winter Olympics, officially known as the XVII Olympic Winter Games ( no, De 17. olympiske vinterleker; nn, Dei 17. olympiske vinterleikane) and commonly known as Lillehammer '94, was an international winter multi-sport event held fro ...
in Lillehammer. Since 2013, he is an announcer on the television show '' R U Faster Than a Redneck?''.


Selected filmography

Squier has acted in several movies, primarily as an announcer. *''
The Cannonball Run ''The Cannonball Run'' is a 1981 action comedy film. It was directed by Hal Needham, produced by Hong Kong's Golden Harvest films, and distributed by 20th Century Fox. Filmed in Panavision, it features an all-star ensemble cast, including B ...
'' (1981) *''
Stroker Ace Alyson Mackenzie Stroker (born June 16, 1987) is an American actress, author and singer. She is the first wheelchair-using actor to appear on a Broadway stage, and also the first to be nominated for and win a Tony Award. Stroker was a finalist on ...
'' (1983) *'' Rad'' (1986) *''CMT 40 Greatest NASCAR Moments'' *''Daytona 500: Drama, Danger, Dedication''


Business ventures

*He helped co-found
Motor Racing Network Motor Racing Network (MRN) is a U.S. radio network that syndicates broadcasts of auto racing events, particularly NASCAR. MRN was founded in 1970 by NASCAR founder Bill France, Sr. and broadcaster Ken Squier, and is a wholly owned subsidiary of ...
, as well as his play by play announcing on the network. *President/Owner of Radio Vermont, Inc. and its radio stations
WDEV WDEV (550 kHz) is a commercial AM radio station in Waterbury, Vermont. Programming is simulcast on WDEV-FM (96.1 MHz) licensed to Warren, Vermont. The stations' studios and offices are located near U.S. Route 2 in Waterbury. WDEV also oper ...
, WLVB, and WCVT. Squier sold the stations to Steve Cormier in 2017 but continued to host the novelty music showcase "Music to Go to the Dump By" until forced into retirement because of a case of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickly ...
in November 2020. After a long-term rehabilitation, Squier recovered from his illness by April 2021. *Co-founded World Sports Enterprises with Fred Rheinstein, the first) television production company to specialize in motorsports. It was sold to The Nashville Network in 1995 and to CBS in 1997. WSE was closed by MTV Networks. *Founder of
Thunder Road International Speedbowl Thunder Road International Speedbowl, more commonly known as just Thunder Road, is a high-banked, paved short track motor racing, short track speedway located in the town of Barre (town), Vermont, Barre, Vermont. The track was founded by Ken S ...
in Barre Town, Vermont, which he sold in April 2017. *Founder of the
American Canadian Tour The American Canadian Tour (ACT) is a late model stock car racing series based in the northeastern United States, and Quebec, Canada. The current American-Canadian Tour Late Model Tour was founded in 1992 as a cost-cutting, regional touring divisi ...
late model racing series. *Former Co-Owner of Airborne Speedway, Plattsburgh, New York.


Career awards


Halls of Fame

*He is in the Oceanside Rotary Club of Daytona Beach Stock Car Racing Hall of Fame in 2000. *Squier was inducted into the
New England Auto Racers Hall of Fame The New England Auto Racers Hall of Fame is a hall of fame for racing-related people in the New England region of the United States. NEAR was established in 1981. The New England Auto Racers Hall of Fame was established in 1998 by the New Englan ...
in 2002. *He is a charter member of the
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
Broadcasters Hall of Fame. *He was awarded the 2003
Smokey Yunick Henry "Smokey" Yunick (May 25, 1923 – May 9, 2001) was an American professional stock car racing crew chief, owner, driver, engineer, engine builder, and car designer as well as being a pilot in the United States Army Air Corps in World W ...
Award for his lifelong contributions to motorsports. *He is in the Vermont Sports Hall of Fame. *He is a member of the
NASCAR Hall of Fame The NASCAR Hall of Fame, located in Charlotte, North Carolina, honors drivers who have shown expert skill at NASCAR driving, all-time great crew chiefs and owners, broadcasters and other major contributors to competition within the sanctioning ...
's Class of 2018. *He was inducted into the
Motorsports Hall of Fame of America The Motorsports Hall of Fame of America (MSHFA) is hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, ...
in 2010.Ken Squier
at the
Motorsports Hall of Fame of America The Motorsports Hall of Fame of America (MSHFA) is hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, ...


Broadcasting awards

*Henry T. McLenore Motorsports Press Award – Journalism *Buddy Shuman Award, Motor Racing Network – Radio Race Coverage *E.M.P.A. Art Peck Award – Announcer *Eastern Motor Sport Press Association Award – Journalism *Vermont Sportscaster of the Year: 1963, 1967, 1969, 1973, 1997 *Flock Award,
Charlotte Motor Speedway Charlotte Motor Speedway (previously known as Lowe's Motor Speedway from 1999 to 2009) is a motorsport complex located in Concord, North Carolina, outside Charlotte. The complex features a quad oval track that hosts NASCAR racing includin ...
: 1987


References


External links

*
Vermont Sports Hall of Fame Bio
{{DEFAULTSORT:Squier, Ken 1935 births Living people American television reporters and correspondents Figure skating commentators Golf writers and broadcasters Motorsport announcers Olympic Games broadcasters People from Waterbury, Vermont Sportspeople from Vermont Tennis commentators Bowling broadcasters NASCAR Hall of Fame inductees