KYSE (94.7 MHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

El Paso, Texas El Paso (; "the pass") is a city in and the seat of El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the U.S. Census Bureau was 678,815, making it the 23rd-largest city in the U.S., the ...

. It airs the "La Tricolor"

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

from its owner,

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several o ...

. (Tricolor refers to the three colors on the

flag of Mexico The national flag of Mexico ( es, Bandera de México) is a vertical tricolor of green, white, and red with the national coat of arms charged in the center of the white stripe. While the meaning of the colors has changed over time, these thr ...

.) The studio and offices are located on North Mesa Street ( Texas State Highway 20) in northwest El Paso. KYSE's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is located in the Franklin Mountains, off Scenic Drive in El Paso. It has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 97,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

horizontal polarization Polarization (also polarisation) is a property applying to transverse waves that specifies the geometrical orientation of the oscillations. In a transverse wave, the direction of the oscillation is perpendicular to the direction of motion of th ...

, 65,000 watts vertical polarization. With

beam tilt Beam tilt is used in radio to aim the main lobe of the vertical plane radiation pattern of an antenna below (or above) the horizontal plane. The simplest way is mechanical beam tilt, where the antenna is physically mounted in such a manner as ...

, the ERP is 100,000 horizontal, 67,000 vertical. The signal can be heard in parts of

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe, New Mexico, Santa Fe , LargestCity = Albuquerque, New Mexico, Albuquerque , LargestMetro = Albuquerque metropolitan area, Tiguex , Offi ...

and the

Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...

state of

Chihuahua Chihuahua may refer to: Places * Chihuahua (state), a Mexican state **Chihuahua (dog), a breed of dog named after the state **Chihuahua cheese, a type of cheese originating in the state **Chihuahua City, the capital city of the state **Chihuahua Mu ...

including

Ciudad Juárez Ciudad Juárez ( ; ''Juarez City''. ) is the most populous city in the Mexican state of Chihuahua. It is commonly referred to as Juárez and was known as El Paso del Norte (''The Pass of the North'') until 1888. Juárez is the seat of the Ju� ...

History

KHMS and KSET-FM

The H-M Service Company, owned by Albert C. Hynes and Logan D. Matthews, obtained a

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

(FCC)

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

for 94.7 MHz in 1958. Later that year, it

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

KHMS, on November 29, 1958. The

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

represented the company's initials. In its early years, the signal was powered at 2,500 watts, only audible in El Paso and adjacent communities. In 1962, the station was sold to the Rio Grande Broadcasting Company, owners of

AM 1340 1340 kHz is defined as a Class C (local) frequency in the coterminous United States and such stations on this frequency are limited to 1,000 watts. U.S. stations outside the coterminous United States (Alaska, Hawaii, Puerto Rico, & the U.S. V ...

KSET (now KVIV), and became KSET-FM. Aside from a brief period as KPAK in the mid-1960s, the station retained these call letters for the next 24 years. KSET-FM increased its effective radiated power to 100,000 watts in 1970. In the mid- to late 1970s and early 1980s, KSET-FM aired a

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...

format which leaned toward rhythmic and dance music. For a time, the station was called ''Disco-95'' during the

disco music Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric piano ...

craze. It sometimes was

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...

on AM 1340 KSET.

Changes in Ownership

In the 1970s, KSET-AM-FM was transferred four times, from Rio Grande Broadcasting Company to Financial Computer Services, Automated Data Processing of El Paso, Sun World Corporation, and then Broadcast Associates of Texas. The Dunn Broadcasting Company bought KSET-AM-FM in 1982, selling off the AM two years later. In 1986, the Rio Bravo Broadcasting Company changed KSET's format to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

. The call sign was switched to KLTO to accompany the name "K-Lite." Five years later, this format was replaced with a simulcast of AM 750 KAMA's Spanish-language

format, creating the first KAMA-FM.

Country, Alternative and Regional Mexican

The simulcast was short-lived and the station returned to the KSET-FM call letters in 1992, adopting a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format, putting it in competition with El Paso's longtime country music leader 96.3

KHEY-FM KHEY-FM (96.3 MHz) is a commercial radio station in El Paso, Texas. It airs a country music radio format and is owned by iHeartMedia, Inc. The station carries the syndicated '' Bobby Bones Show'' on Monday through Saturday mornings, and ''Aft ...

. KSET-FM became KATH in 1998. But it didn't make much of a dent in KHEY-FM's ratings. It was sold to Entravision in 1999.Broadcasting & Cable Yearbook 2006 page D-484
/ref> Entravision switched it to

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial ...

as KHRO "Hero 94.7" in 2000. Then in 2005, the station returned to a Regional Mexican format as El Gato 94.7 Salvajemente Grupera. The KHRO callsign has been changed to KYSE In 2014 the station switched to La Tricolor while still retaining the KYSE call letters.

References

External links

* {{Entravision Communications YSE Entravision Communications stations