KYMX (96.1 FM, "Mix 96") is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

that is licensed to

Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...

, United States. The station is owned by

Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the capital and most populous city of Utah, United States. It is the seat of Salt Lake County, the most populous county in Utah. With a population of 200,133 in 2020, th ...

–based

Bonneville International Bonneville International Corporation is a media and broadcasting company, wholly owned by the Church of Jesus Christ of Latter-day Saints (LDS Church) through its for-profit arm, Deseret Management Corporation. It began as a radio and TV networ ...

and broadcasts an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format. KYMX's transmitter is located in Natomas and its studios are in North Sacramento. KYMX broadcasts in HD Radio.

History

The station first signed on in March 1947 as KCRA-FM, when its founder Central Valleys Broadcasting Co. received a

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

(FCC) construction permit for a new class B FM station in Sacramento at 96.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

. This new station was the FM adjunct to

KCRA KCRA-TV (channel 3) is a television station in Sacramento, California, United States, affiliated with NBC. It is owned by Hearst Television alongside Stockton-licensed MyNetworkTV affiliate KQCA (channel 58). Both stations share studios on T ...

(1320 AM), which Central Valleys Broadcasting had launched two years earlier. In September 1968, KCRA-FM changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

to KCTC and adopted a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

format known as "California Sound". On February 1, 1990, KCTC flipped to

as KYMX, "Mix 96". The KCTC call letters and beautiful music format, in turn, moved to 1320 AM (now KIFM), replacing adult standards on that frequency. On February 2, 2017, CBS Radio announced it would merge with

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

(which locally owned KIFM,

KKDO KKDO (94.7 FM) is a commercial radio station licensed to Fair Oaks, California, and serving the Sacramento radio market. The station calls itself "Alt 94.7" and it programs an alternative rock radio format. The Audacy, Inc. outlet has its transm ...

KRXQ KRXQ (98.5 FM, "98 Rock") is a commercial radio station in Sacramento, California. The station is owned by Audacy, Inc. and broadcasts a mainstream rock format. KRXQ's studios are located in North Highlands (with a Sacramento address) and its t ...

, KSEG, and

KUDL KUDL (106.5 FM) is a radio station in Sacramento, California. Owned by Audacy, Inc., it broadcasts a Top 40 (CHR) format branded as ''106.5 The End''. Its studios are located in Foothill Farms (with a Sacramento address) and its transmitter i ...

; the company formerly owned

KDND KDND (107.9 MHz) was an FM radio station licensed to Sacramento, California, United States. The station first signed on in 1947 as KXOA-FM, an FM simulcast of AM station KXOA, before separating itself with distinct programming, includin ...

until it shut the station down and turned in its license to the FCC two days later). On October 10, CBS Radio announced that as part of the process of obtaining regulatory approval of the merger, KYMX would be one of sixteen stations that would be divested by Entercom, along with sister stations

KHTK KHTK (1140 AM) is a commercial radio station licensed to Sacramento, California. KHTK broadcasts a sports radio format as "Sactown Sports 1140" and is an affiliate of the CBS Sports Radio network. It is owned by Salt Lake City–based Bonnevil ...

KNCI KNCI (105.1 FM, "New Country 105.1") is a commercial radio station in Sacramento, California, United States. The station is owned by Salt Lake City–based Bonneville International. KNCI carries a country music format, alongside a classic countr ...

, and

KZZO KZZO (100.5 MHz "Now 100.5") is a commercial FM radio station licensed to Sacramento, California. It broadcasts an Adult Top 40 radio format and is owned by Salt Lake City–based Bonneville International, a profit-making subsidiary of the Churc ...

(

KSFM KSFM (102.5 FM) is a commercial radio station that is licensed to Woodland, California and serves the Sacramento metropolitan area. The station is owned by Audacy, Inc. and broadcasts a rhythmic contemporary format. KSFM's studios and offices ...

would be retained by Entercom). Upon closure of the merger on November 17, 2017,

began operating KYMX, KHTK, KNCI, and KZZO, as well as four other stations in San Francisco, under a local marketing agreement on behalf of the Entercom Divestiture Trust. In August 2018, Bonneville announced that it would acquire all eight stations outright for $141 million. The sale was completed on September 21, 2018.

HD Radio

KYMX has two HD Radio digital subchannels: *KYMX-HD1 is a digital simulcast of the analog FM signal. *KYMX-HD2 airs a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on ...

format as a simulcast of

(1140 AM). The subchannel moved from

-HD3 in August 2019.

References

External links

* * {{Bonneville International YMX Mainstream adult contemporary radio stations in the United States Radio stations established in 1947 1947 establishments in California Bonneville International