KWRM (1370 kHz, ''iCiti Radio Los Angeles'') is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

that broadcasts a

Chinese language Chinese (, especially when referring to written Chinese) is a group of languages spoken natively by the ethnic Han Chinese majority and many minority ethnic groups in Greater China. About 1.3 billion people (or approximately 16% of the ...

News News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to event ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. It is owned by James Y. Su, through licensee EDI Media, Inc. The station is

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Corona, California Corona ( Spanish for "Crown") is a city in Riverside County, California, United States. At the 2020 census, the city had a population of 157,136, up from 152,374 at the 2010 census. The cities of Norco and Riverside lie to the north and no ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is located on Radio Road in Corona.

History

Most of KWRM's programming is in

Mandarin Chinese Mandarin (; ) is a group of Chinese (Sinitic) dialects that are natively spoken across most of northern and southwestern China. The group includes the Beijing dialect, the basis of the phonology of Standard Chinese, the official language ...

. However, there are some

English-language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the i ...

shows, especially

sports events Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

and

talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Sh ...

s. Some

Spanish-language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...

shows also are heard. KWRM is the current

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

of the Orange County Flyers of the

Golden Baseball League The Golden Baseball League was an independent baseball league based in San Ramon, California, with teams located in the western United States, western Canada and northwest Mexico. The GBL was not affiliated with Major League Baseball or the orga ...

. In the past, the station has carried the

Rancho Cucamonga Quakes The Rancho Cucamonga Quakes are a Minor League Baseball team of the California League and the Single-A affiliate of the Los Angeles Dodgers. They are located in Rancho Cucamonga, California, and play their home games at LoanMart Field. The fra ...

California League The California League is a Minor League Baseball league that operates in California. Having been classified at various levels throughout its existence, it operated at Class A-Advanced from 1990 until its demotion to Single-A following Major L ...

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding t ...

and the baseball and

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

teams of

Cal State Fullerton California State University, Fullerton (CSUF or Cal State Fullerton) is a public university in Fullerton, California. With a total enrollment of more than 41,000, it has the largest student body of the 23-campus California State University (CSU) ...

Cal State Long Beach California State University, Long Beach (CSULB) is a public research university in Long Beach, California. The 322-acre campus is the second largest of the 23-school California State University system (CSU) and one of the largest universities i ...

, and

UC Irvine UC may refer to: Arts and entertainment * '' University Challenge'', a popular British quiz programme airing on BBC Two ** ''University Challenge (New Zealand)'', the New Zealand version of the British programme * Universal Century, one of the t ...

. In the 1980s the station was co-owned by

Pat Boone Patrick Charles Eugene Boone (born June 1, 1934) is an American singer and actor. He was a successful pop singer in the United States during the 1950s and early 1960s. He sold more than 45 million records, had 38 Top 40 hits, and appeared in mo ...

and played syndicated content, Big Band format along with locally produced talk shows such as "Call the Chief" hosted by the station manager Pat Michaels and produced by Randall Vorisek. Some of this content simultaneously aired on 95.1 FM KQLH which was KWRM's sister station. The Corona station had a small production studio that produced these and that also produced content solely for KQLH. Early 1980's broadcasters included station manager Pat Michaels, program director Marlon Pailey, John Drapo and Randall Vorisek who also engineered for the live Sunday broadcasts in Spanish. This station became time-brokered in the mid-1990s. In the mid-2000s, KWRM was often referred to as "The Worm" covering high-school football programs that featured future NCAA and NFL stars, as well as collegiate and professional baseball. The Worm also carried the

USC Trojans The USC Trojans are the intercollegiate athletic teams that represent the University of Southern California (USC), located in Los Angeles, California. While the men's teams are nicknamed the ''Trojans'', the women's athletic teams are referred ...

college football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football in the United States, American football rules first gained populari ...

for several seasons. In the Summer of 2005, KWRM began producing several sport talk shows, including the show "Controversy." Controversy was hosted by then Assistant Sports Director Roman Valdez, along with Aaron Toller and Jaeson Zinke. All three doubled as play-by-play announcers on KWRM produced and broadcast games. In April 2020 the station filed an STA with the FCC to go silent while it seeks a new transmitter towers location. Its long-time towers erected adjacent to the 91/15 freeways interchange have been removed. An FCC record dated April 14, 2020 says the station is "licensed and silent.".AM RADIO PROFILE KWRM CORONA, CA
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References

External links

WRM Mass media in Orange County, California {{California-radio-station-stub