KXVV (103.1 FM, "La X 103.1") is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

that is

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Victorville, California Victorville is a city in Victor Valley in San Bernardino County, California. Its population as of the 2020 census was 134,810. History In 1858, Aaron G. Lane came to what is now known as Victorville and founded a waystation called "Lane's Cr ...

and serves the

Victor Valley The Victor Valley is a valley in the Mojave Desert and subregion of the Inland Empire, in San Bernardino County in Southern California. It is located east of the Mojave's Antelope Valley, north of the Cajon Pass and the San Bernardino Valley, ...

area. The station is owned by El Dorado Broadcasters and broadcasts a Regional Mexican format. KXVV's studios and transmitter are located in Hesperia. KXVV is also simulcasted on Sister Station KMPS 910 AM

History

The station signed on August 18, 1980, as KVVQ, a

top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...

outlet owned by Kenneth B. Orchard. The

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

were changed to KVVQ-FM in 1985. In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as ...

format. However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million. The new owner changed the call sign to KHDR-FM. In 2000,

Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus an ...

(predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting. Infinity changed the call letters to KVFG and made the station a

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...

KFRG KFRG (95.1 MHz) is a commercial FM radio station licensed to San Bernardino, California, and broadcasting to the Riverside-San Bernardino-Inland Empire radio market. KFRG airs a country music radio format calling itself "K-FROG" and is bel ...

, a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

station in

San Bernardino, California San Bernardino (; Spanish for "Saint Bernardino") is a city and county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 ce ...

. This lasted until February 16, 2010, when the station flipped to a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

format as an affiliate of ESPN Radio. On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to

KRAK KMPS (910 AM) is a commercial radio station that is licensed to Hesperia, California and broadcasts to the Victor Valley area. It is owned by El Dorado Broadcasters and airs a Regional Mexican radio format with programming from La X 103.1. KMP ...

Hesperia, California Hesperia is a city in San Bernardino County, California, United States. It is located north of downtown San Bernardino in Victor Valley and surrounded by the Mojave Desert. Because of its relatively high elevation and the unique and moderate w ...

. On December 26 at 6 a.m., KVFG ended stunting and introduced a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

format branded as "103.1 The Route". On February 2, 2017, CBS Radio announced it would merge with

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

. The merger was approved on November 9, 2017, and was consummated on November 17. On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.El Dorado Adds Entercom's High Desert Duo
/ref> The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV. On August 26, 2019, at 6 P.M. PST, the station flipped to a Regional Mexican-formatted station branded as "La X 103.1".

References

External links

* * {{El Dorado Broadcasters XVV XVV Mass media in San Bernardino County, California Victor Valley Hesperia, California Victorville, California Radio stations established in 1980 1980 establishments in California Regional Mexican radio stations in the United States