KRWM (106.9 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Bremerton, Washington Bremerton is a city in Kitsap County, Washington. The population was 37,729 at the 2010 census and an estimated 41,405 in 2019, making it the largest city on the Kitsap Peninsula. Bremerton is home to Puget Sound Naval Shipyard and the Bremer ...

, serving the

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

Puget Sound Puget Sound ( ) is a sound of the Pacific Northwest, an inlet of the Pacific Ocean, and part of the Salish Sea. It is located along the northwestern coast of the U.S. state of Washington. It is a complex estuarine system of interconnected ma ...

region. It is owned by Hubbard Broadcasting, and airs an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. The station switches to all- Christmas music from mid-November to December 25. KRWM broadcasts with 49,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s of

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) on a tower 1,302 feet in

height above average terrain Height above average terrain (HAAT), or (less popularly) effective height above average terrain (EHAAT), is the vertical position of an antenna site is above the surrounding landscape. HAAT is used extensively in FM radio and television, as it i ...

(HAAT). Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is located near

Issaquah Issaquah ( ) is a city in King County, Washington, United States. The population was 40,051 at the 2020 census. Located in a valley and bisected by Interstate 90, the city is bordered by the Sammamish Plateau to the north and the " Issaquah Al ...

on Cougar Mountain, with its studios and offices located at Newport Corporate Center in

Bellevue Bellevue means "beautiful view" in French. It may refer to: Placenames Australia * Bellevue, Western Australia * Bellevue Hill, New South Wales * Bellevue, Queensland * Bellevue, Glebe, an historic house in Sydney, New South Wales Canada ...

. KRWM broadcasts in HD. Its HD-2 signal plays year-round Christmas music (the main station plays Christmas music as well from mid-November through Christmas Day), and its HD-3 signal simulcasts sister station

KIXI KIXI (880 AM) is a radio station licensed to Mercer Island/ Seattle, Washington. It operates 24 hours a day with a daytime power of 50,000 watts and a nighttime power of 10,000 watts from a transmitter in Mercer Slough Nature Park in Bellevue, ...

History

Top 40 (1964-1972)

In August 1964, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as KBRO-FM. It was the FM companion to AM station

KBRO KBRO in Bremerton and KNTB in Lakewood, both Washington, are a pair of simulcasting radio stations serving the Puget Sound region. KBRO broadcasts at 1490 kHz with 1,000 watts full-time while KNTB broadcasts at 1480 kHz with 1,000 wa ...

, owned by the Bremerton Broadcasting Company, and aired an

automated Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...

format, separate from the AM station. Its tower was only 86 feet high, limiting its coverage to the area around Bremerton, not trying to market itself to the

Seattle metropolitan area The Seattle metropolitan area is an urban conglomeration in the U.S. state of Washington that comprises Seattle, its surrounding satellites and suburbs. It contains the three most populous counties in the state—King, Snohomish, and Pierce ...

Country (1972-1984)

In 1972, KBRO-FM switched to

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

. On July 4, 1984, it changed

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

to KWWA as Bremerton Broadcasting received permission from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

to boost its tower height to 1380 feet, enough to cover the larger Seattle

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

Top 40 (1984-1987)

The station tried a second run at Top 40 music from July 4, 1984, to September 5, 1987, as KHIT.

New age (1987-1990)

In 1986, the station was acquired by the Pacific & Southern Corporation (a division of Gannett), which flipped it to a new-age music format the following year as KNUA, using the slogan "Music for a New Age."

Smooth jazz (1990-1992)

In August 1990, after Brown Broadcasting bought the station, it moved to a

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

format as KKNW, calling itself "Sound FM".

Adult contemporary (1992-present)

On October 16, 1992, the station switched to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format as KRWM, calling itself "Warm 107." As KRWM, the station competed against "95.7 K-Lite," KLTX, an established Soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats, but when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is now KJEB-FM.) Sandusky Radio, owner of longtime rival

KLSY KLSY (93.7 FM) is an American radio station licensed to serve the community of Montesano, Washington, United States. The station, established in 2008, is currently owned by Centro Familiar Cristiano. History This station received its original ...

, bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstream

direction, eliminating some of the softer artists and adding a bit more tempo. In July 2013, Sandusky announced it would sell its radio holdings in Seattle and

Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the capital and most populous city of the U.S. state of Arizona, with 1,608,139 residents as of 2020. It is the fifth-most populous city in the United States, and the on ...

, to Hubbard Broadcasting. The sale was completed that November. Hubbard Acquires Sandusky Broadcasting
/ref> KRWM had been the flagship station of

Delilah Rene Delilah Rene (born February 15, 1960, in North Bend, Oregon) is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S. radio song request and dedication program, with an estimated 8 ...

's syndicated evening program for

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. ...

. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. In mid-July 2014, KRWM discontinued airing the show. The program currently airs on

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

competitor KSWD.

References

External links

* * {{Hubbard Broadcasting Inc. RWM Mainstream adult contemporary radio stations in the United States Radio stations established in 1964 Hubbard Broadcasting 1964 establishments in Washington (state)