KFRG (95.1 MHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

San Bernardino, California San Bernardino (; Spanish for "Saint Bernardino") is a city and county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 ce ...

, and broadcasting to the Riverside-San Bernardino-

Inland Empire The Inland Empire (IE) is a metropolitan area and region inland of and adjacent to coastal Southern California, centering around the cities of San Bernardino and Riverside, and bordering Los Angeles County to the west. It includes the citie ...

radio market. KFRG airs a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

calling itself "K-

FROG A frog is any member of a diverse and largely Carnivore, carnivorous group of short-bodied, tailless amphibians composing the order (biology), order Anura (ανοὐρά, literally ''without tail'' in Ancient Greek). The oldest fossil "proto-f ...

" and is believed to be the original "Frog" station under previous owner Keymarket. The brand name has been subsequently licensed by Keymarket to dozens of American radio stations. Owned by Audacy, Inc., its studios are in Colton and the

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

site off Cloudland Truck Trail north of San Bernardino. KFRG broadcasts an

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

signal. Programming is also heard on KXFG

Menifee Menifee (May 4, 1996 – June 13, 2019) was an American Thoroughbred racehorse that competed in the Triple Crown of Thoroughbred Racing in 1999. His rivalry with Triple Crown contender Charismatic was compared at times with the rivalry b ...

at 92.9 MHz and on the HD-2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compres ...

KCBS-FM KCBS-FM (93.1 MHz) is a commercial radio station in Los Angeles, California, serving Greater Los Angeles. It is owned by Audacy, Inc., and broadcasts an adult hits music format branded as "93.1 Jack FM". Unlike most radio stations airing t ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

93.1 MHz.

History

Christian Radio and Soft AC

The station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

in August 1974 as KQLH. It had a

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk program ...

format and was owned by Channel Six Thirty Two, Inc. At first, its signal was limited, powered at 15,000 watts, less than a third of its current output. In the early 1980s, KQLH was acquired by Keymarket Stations, which flipped the format to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

. It also carried news updates from the

Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the golden age of U.S. ra ...

. Due to strong competition from Los Angeles stations 103.5

KOST KOST (103.5 FM) is a commercial radio station in Los Angeles, California. Owned by iHeartMedia, it broadcasts an AC radio format, switching to Christmas music for much of November and December. Its studios are co-located with its sister stati ...

and 104.3 KBIG, also Soft AC stations, KQLH struggled in the ratings.

Country Music K-FROG

On December 25, 1989,

Christmas Day Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, ...

, KQLH flipped to a country music format. The call letters were changed to KFRG to go along with its new nickname "K-FROG." Country music proved popular in the Inland Empire and K-FROG saw a big improvement in its ratings. In 1998, KFRG was acquired by the

Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus a ...

, which was later merged into

CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broad ...

. On August 17, 2006, KFRG became the only country music station that could be heard in the Los Angeles area by default. LA's country station,

KZLA KZLA (98.3 FM, "Old School 98.3") is a radio station licensed to serve Riverdale, California. The station is owned by Riverdale Broadcasting, LLC. History The station was assigned the KHRN call letters by the Federal Communications Commission ...

, changed its programming format to

rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adul ...

, leaving the nation's #2 market without a spot on the FM dial airing country music. As a result of the void left by KZLA, KFRG briefly began showing up in the Los Angeles ratings. The station began focusing more on Orange County and Los Angeles area news and traffic. But on February 23, 2007, KKGO-FM 105.1 flipped from

classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" al ...

to country, putting that format back on a full-powered Los Angeles FM station. In

2009 File:2009 Events Collage V2.png, From top left, clockwise: The vertical stabilizer of Air France Flight 447 is pulled out from the Atlantic Ocean; Barack Obama becomes the first African American to become President of the United States; Protests ...

, KFRG and its simulcast stations joined the

Motor Racing Network Motor Racing Network (MRN) is a U.S. radio network that syndicates broadcasts of auto racing events, particularly NASCAR. MRN was founded in 1970 by NASCAR founder Bill France, Sr. and broadcaster Ken Squier, and is a wholly owned subsidiary of ...

for coverage of

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

races, but left after the 2013 seaso

On October 15, 2015, KFRG was named "Station of the Year" by the Inland Empire chapter of the American Advertising Federation.

Current On Air Staff

The on-air lineup at K-Frog currently includes local personalities- * The Wake Up Call with David Bugenske and Kelli Green weekdays 5am-9am * Country Radio Hall of Famer Heather Froglear weekdays 9am-12pm * Anthony Donatelli afternoons 3pm-7pm * Dana Swearingen weekends 3pm-7pm * Vicki Pepper weekends 10am-3pm National programming includes- * Katie Neal Afternoons 12pm-3pm * Rob and Holly Evenings 7pm-12am * Coop's Rockin' Country Saturday Night 7pm-12am * Josh "Bru" Brubaker on Sunday evenings 7pm-12am. * Heather Froglear host of "90's Country" Sunday 8am-10am. * Rob and Holly host Audacy's Top 20 Countdown on Saturday 8am-10am

Entercom and Audacy

On February 2, 2017, CBS Radio announced it would merge with

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

. The merger was approved on November 9, 2017, and was consummated on the 17th. Entercom Completes CBS Radio Merger
/ref> In 2021, Entercom changed its name to Audacy, Inc. KFRG can be streamed on the Audacy app and website.

Simulcasts

KFRG is

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...

on KXFG 92.9 MHz in

, which serves the

Temecula Temecula (; es, Temécula, ; Luiseño: ''Temeekunga'') is a city in southwestern Riverside County, California, United States. The city had a population of 110,003 as of the 2020 census and was incorporated on December 1, 1989. The city is a ...

area of

Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban ...

. The station is also heard on the HD-2 digital subchannel of co-owned 93.1

. Until February 16, 2010, KVFG (103.1 FM) in Victorville also carried KFRG's programming. It switched to a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

format that day, then to a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

format on December 26, 2011. KVFG has since been sold to El Dorado Broadcasters and in October 2019 it flipped to a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

format, branded as "La X 103.1."

References

External links

* * {{Entercom

Audacy, Inc. radio stations Country radio stations in the United States Mass media in Riverside, California Mass media in San Bernardino, California Mass media in Riverside County, California Mass media in San Bernardino County, California Radio stations established in 1974 1974 establishments in California