Jupiler (; or ) is a Belgian beer introduced in 1966, now brewed by

Anheuser–Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in ...

Piedboeuf Brewery Piedboeuf Brewery (french: Brasserie Piedbœuf) is a brewery in Jupille-sur-Meuse, Belgium. It is owned by Anheuser–Busch InBev. The main brand is Jupiler, the best selling beer in Belgium.Jupille-sur-Meuse Jupille or Jupille-sur-Meuse ( wa, Djoupeye) is a district of the city of Liège, Wallonia, located in the Liège Province, province of Liège, Belgium. It was a municipality until 1977. Jupille is the location of the brewery Piedboeuf Brewery, ...

neighbourhood of

Liège Liège ( , , ; wa, Lîdje ; nl, Luik ; german: Lüttich ) is a major city and municipality of Wallonia and the capital of the Belgian province of Liège. The city is situated in the valley of the Meuse, in the east of Belgium, not far fro ...

. Jupiler is the highest selling beer in Belgium, with around 40 percent share by volume.

Varieties

* Jupiler, the most widely distributed variety, is a 5.2% abv,

pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale bre ...

. It is made from

malt Malt is germinated cereal grain that has been dried in a process known as " malting". The grain is made to germinate by soaking in water and is then halted from germinating further by drying with hot air. Malted grain is used to make beer, w ...

maize Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American English, North American and Australian English), is a cereal grain first domesticated by indigenous peoples of Mexico, indigenous ...

, water,

hops Hops are the flowers (also called seed cones or strobiles) of the hop plant '' Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to w ...

and

yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are estimated to constit ...

. The name comes from its place of origin,

Jupille Jupille or Jupille-sur-Meuse ( wa, Djoupeye) is a district of the city of Liège, Wallonia, located in the province of Liège, Belgium. It was a municipality until 1977. Jupille is the location of the brewery Piedbœuf ( InBev group), where J ...

. It was created in 1966. * Jupiler Blue is a 3.3% abv pale lager, launched in 2006 * Jupiler Blue Lemon and Lime, a 3.3% abv pale lager, launched in June 2016 * Jupiler 0.0%: the successor of Jupiler N.A. a beer without any alcohol, launched at end of 2016. *Jupiler Pure Blonde is a 3.3% abv pale lager, launched in 2018 aimed at people with an active lifestyle

Former Varieties

* Jupiler N.A. was launched in 2004, production stopped as from 2017 Although NA stands for non-alcoholic, it was a 0.5% abv pale lager. * Jupiler Force was a brewed soft drink, launched in 2011, production stopped in 2014. * Jupiler Tauro was an 8.3% abv strong pale lager launched in 2008, production stopped in 2012 * Jupiler New Tauro was a 6.4% abv strong pale lager launched in 2012 and it was the successor of Jupiler Tauro. Production already stopped some months later.

Marketing

Jupiler is the main sponsor of the

Belgian Pro League The Belgian Pro League,(officially the Jupiler Pro League due to sponsorship reasons with Jupiler), is the top league competition for association football clubs in Belgium. Contested by 18 clubs since the 2020–21 season and reduced to 16 tea ...

, the highest Belgian football division, as well as the second division in the Netherlands, the

Eerste Divisie The Eerste Divisie (, en, First Division) is the second-highest tier of football in the Netherlands. It is linked with the top-level Eredivisie and with the third-level Tweede Divisie via promotion/relegation systems. It is also known as t ...

. They also sponsor the

Belgium national football team The Belgium national football teamfrench: Équipe nationale belge de footballgerman: Belgische Fußballnationalmannschaft officially represents Belgium in men's international football since their maiden match in 1904. The squad is under th ...

and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom"; French: "Les Hommes savent pourquoi"). On 20 February 2018, AB InBev announced that the brand name "Jupiler" will be replaced for a period of 5 months by "Belgium", in support of the Belgian team during the

2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awarded the hosting righ ...

References

External links

Official site (Dutch/French)
{{Anheuser–Busch InBev Belgian beer brands Belgian brands InBev brands