Juanita M. Kreps
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Clara Juanita Morris Kreps (January 11, 1921July 5, 2010) was an American economist, educator and businesswoman who served as the 24th
United States secretary of commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
under President
Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party, he previously served as th ...
from 1977 to 1979. A member of the Democratic Party, Kreps was the first woman to hold that post and the fourth female ever to serve in a presidential cabinet (alongside simultaneously appointed HUD Secretary
Patricia Roberts Harris Patricia Roberts Harris (May 31, 1924March 23, 1985) was an American politician, diplomat and legal scholar. She served as the 6th United States secretary of housing and urban development from 1977 to 1979 and as the 13th United States secretary ...
).


Early life and career

Kreps was born Clara Juanita Morris on January 11, 1921, in
Lynch, Kentucky Lynch is a home rule-class city in Harlan County, Kentucky, United States. In the 2010 census, the city population was 747, down from 900 in 2000. History Lynch was plotted in 1917 by the U.S. Coal and Coke Company (a subsidiary of U.S. Steel) ...
. She was the daughter of Cenia (née Blair) and Elmer M. Morris. She graduated from
Berea College Berea College is a private liberal arts work college in Berea, Kentucky. Founded in 1855, Berea College was the first college in the Southern United States to be coeducational and racially integrated. Berea College charges no tuition; every a ...
in 1942, and earned her master's and Ph.D. in economics at
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
in 1944 and 1948, respectively. She was inducted into
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States, and the most prestigious, due in part to its long history and academic selectivity. Phi Beta Kappa aims to promote and advocate excellence in the liberal ...
. A specialist in labor demographics, Kreps taught at
Denison University Denison University is a private liberal arts college in Granville, Ohio. One of the earliest colleges established in the former Northwest Territory, Denison University was founded in 1831. The college was first called the Granville Literary and ...
,
Hofstra College Hofstra University is a private university in Hempstead, New York. It is Long Island's largest private university. Hofstra originated in 1935 as an extension of New York University (NYU) under the name Nassau College – Hofstra Memorial of ...
,
Queens College Queens College (QC) is a public college in the Queens borough of New York City. It is part of the City University of New York system. Its 80-acre campus is primarily located in Flushing, Queens. It has a student body representing more than 170 ...
, and Duke. She rose through the ranks there to become the university's first female vice president. In 1972 she was the first woman director of the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
. On August 11, 1944, she married Clifton Holland Kreps, Jr., a former professor at the
University of North Carolina The University of North Carolina is the multi-campus public university system for the state of North Carolina. Overseeing the state's 16 public universities and the NC School of Science and Mathematics, it is commonly referred to as the UNC S ...
. They had two daughters and one son. Kreps was awarded the 1976 North Carolina Award for public service and 20 honorary degrees. She sat on the board of 10 major corporations. A collection of Kreps' papers is housed at the Rubenstein Library at the
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
. Political advisor
Anne Wexler Anne Levy Wexler (February 10, 1930 – August 7, 2009) was an influential American Democratic political consultant, public policy advisor, and later the first woman to head a leading lobbying firm in Washington, D.C. Early life and education ...
, who was serving on the President
Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party, he previously served as th ...
's transition team after his victory in the 1976 presidential election, recommended Kreps for a post in the Carter administration. Kreps was appointed to serve as the
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
. She resigned on October 31, 1979. She was replaced by
Philip M. Klutznick Philip Morris Klutznick (July 9, 1907 – August 14, 1999) was a U.S. administrator who served as U.S. Secretary of Commerce from January 9, 1980 to January 19, 1981 under President Jimmy Carter. He was a prominent leader of several Jewish orga ...
. Kreps died on July 5, 2010 in
Durham, North Carolina Durham ( ) is a city in the U.S. state of North Carolina and the county seat of Durham County. Small portions of the city limits extend into Orange County and Wake County. With a population of 283,506 in the 2020 Census, Durham is the 4th- ...
from complications of
Alzheimer's disease Alzheimer's disease (AD) is a neurodegenerative disease that usually starts slowly and progressively worsens. It is the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in remembering recent events. As ...
at the age of 89. She was buried at the Chapel of the Cross Episcopal Churchyard in
Chapel Hill, North Carolina Chapel Hill is a town in Orange, Durham and Chatham counties in the U.S. state of North Carolina. Its population was 61,960 in the 2020 census, making Chapel Hill the 17th-largest municipality in the state. Chapel Hill, Durham, and the state ...
.


Family background

Living in Harlan County, Kreps was raised in a part of Kentucky known for its coal mining industry. Coming from a family of mostly farmers on her mother's side which continued through her mother's adulthood, Kreps' father was initially an accountant for the coal mining business, later he moved up to be the manager of a small, independent coal mine. When Kreps was young her parents divorced. Her father lived close by to lessen the impact of divorced parents. Kreps had five siblings: one older sister and four brothers. Though her mother continued farming through her adulthood, her father sent monthly alimony payments to help Kreps and her siblings survive.


Education

Around age twelve, Kreps was sent to boarding school at the now defunct Stuart Robinson School joining the class of 1938 Her education was largely paid for by the
Presbyterian Church Presbyterianism is a part of the Reformed tradition within Protestantism that broke from the Roman Catholic Church in Scotland by John Knox, who was a priest at St. Giles Cathedral (Church of Scotland). Presbyterian churches derive their nam ...
, and she noted that even though the boarding school was closer than the public high school, her thirst for knowledge was that ultimately what propelled her toward seeking a private education. Teachers at her boarding school came from all over the South and the education she was receiving at the time was highly esteemed. Her high school counselors tried to steer her towards going to
Berea College Berea College is a private liberal arts work college in Berea, Kentucky. Founded in 1855, Berea College was the first college in the Southern United States to be coeducational and racially integrated. Berea College charges no tuition; every a ...
, which was a free institution, or other Presbyterian colleges like Flora McDonald. However, Kreps' financial situation restricted her from schools with high tuition and made the cheaper options more viable. Kreps attended
Berea College Berea College is a private liberal arts work college in Berea, Kentucky. Founded in 1855, Berea College was the first college in the Southern United States to be coeducational and racially integrated. Berea College charges no tuition; every a ...
in the late 1930s into the 1940s and Kreps noted that the national atmosphere had changed. Her college days were driven by equality motivated philosophies and the idea that gender and race did not divide anyone intellectually. At
Berea Berea may refer to: Places Greece * Beroea, a place mentioned in the Acts of the Apostles, now known as Veria or Veroia Lesotho * Berea District Romania * Berea, a village in Ciumești Commune, Satu Mare County * Berea, a tributary of the Val ...
, Kreps worked as a dishwasher, a college hospital receptionist, a theater department costume designer and finally as an aide to one of the top Economics professors in the department as a paper grader. Through her connections with Rector Hardin, a professor who had received a Ph.D. from Duke himself, Kreps was able to attend graduate school at
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
. One of her mentors at Duke was Frank Deviyver. Over the years as student, Kreps helped edit his book and she wrote her dissertation under Deviyver's supervision. Kreps attributed her ability to continue her education with less discrimination during her college years because she was not a man. At the time, men were being drafted for war and women were not, which Kreps noted made it more possible for her to teach almost directly after graduating seeing as no men were around to tell her not to. Teaching at this time, Kreps realized most of her students were women with some men scattered here and there. First meeting her husband in Atlanta while working with the National War Labor Board in 1943, she later reconnected with him while he was also doing his Ph.D. at
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
. That summer, Kreps and her husband worked as wage analysts who were in charge of trying to stop inflation and ensure that wage increases were not increasing too rapidly.


Marital teaching career

During the mid-1940s, Kreps and her husband had faced many obstacles in terms of managing to match up with their appointments. Both of them managed to get teaching jobs in Ohio but at two different colleges. Their relationship consisted of seeing each other very sparsely and when Kreps' husband got offered a position in
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
at
Pomona College Pomona College ( ) is a private liberal arts college in Claremont, California. It was established in 1887 by a group of Congregationalists who wanted to recreate a "college of the New England type" in Southern California. In 1925, it became t ...
in 1950, Kreps used this time to herself to finish her dissertation. Eventually the two returned to
Ohio Ohio () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Of the List of states and territories of the United States, fifty U.S. states, it is the List of U.S. states and territories by area, 34th-l ...
for a few years until her husband was offered a position with the
Federal Reserve Bank A Federal Reserve Bank is a regional bank of the Federal Reserve System, the central banking system of the United States. There are twelve in total, one for each of the twelve Federal Reserve Districts that were created by the Federal Reserve ...
in New York in the mid-1950s and at this point in their life is when children became Kreps' main focus.


Working mother in the 1950s

During her time as a child bearer, Kreps never maintained a full-time position. During the 1950s, Kreps believed it would be too difficult to juggle the responsibilities of motherhood on top of being part of the full-time labor force. With her time away from full-time appointments, Kreps managed to edit a few books but other than that was very distant from the work force. Kreps' husband eventually left his position in New York to pursue a position at the
University of North Carolina The University of North Carolina is the multi-campus public university system for the state of North Carolina. Overseeing the state's 16 public universities and the NC School of Science and Mathematics, it is commonly referred to as the UNC S ...
. Knowing that her family was being moved to Chapel Hill,
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
reached out and offered Kreps a job teaching a few classes. As her children got older, Kreps started to take on more and more responsibility as a professor with Duke and gained entry back into the world of full-time appointment. As a mother, Kreps was satisfied and grateful for her time away from the workforce. However, as a woman, she did note that her six to eight years away for reproductive leave did stifle her in terms of achievement in comparison to other women around her age. She appreciated the time she got to write while being home for those years.


Feminist Movement supporter

As an early advocate of the
feminist movement The feminist movement (also known as the women's movement, or feminism) refers to a series of social movements and political campaigns for radical and liberal reforms on women's issues created by the inequality between men and women. Such ...
, Kreps attended events and publicly supported equal opportunity employment on numerous occasions. Through teaching, Kreps was able to try and instill more than just the life of a homemaker and teach all her students that women were entitled to a fulfilling occupation just as much as men were. Kreps' appointment to
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
under
President Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party, he previously served as the 76th governor of Georgia from 1 ...
was a historic moment for the movement. People had been publicly questioning how qualified women were to hold cabinet positions and even the president himself was guilty of making assumptions on the topic. Kreps is very well known for her reaction to this assumption where she told the president "You have to look harder for qualified women." While working at
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist Jam ...
, Kreps was promoted to dean of the Women's College. In her time working there, she noticed that after a while the college was faced with too much pressure to combine with the rest of the campus and that women were not particularly inclined to enjoy how segregated from the rest of their own campus they were. At first, Kreps was very cautious of the position since she could visibly see how much more progressive women on the campus were becoming. Though the college did want a new dean, Kreps was very much aware her administration would be marked by the integration of the Woman's College into the whole of campus and that her position of leadership at the college would be one of short standing. Eventually, Kreps resigned from her position as dean in 1972. This decision came for many reasons, but one specific one that she cited in her resignation letter was that she did not want to interfere with the progress that the school was making in terms of integrating the Woman's College. She knew that by remaining in her position she would be standing in the way of the basic rebuilding of the undergraduate experience and though it may not have been ideal she knew it was a necessary next step. At this point, Kreps knew she had other aspirations and that the change was coming with or without her. Following this resignation, Kreps returned to teaching Economics and was given the position of Vice President of Duke in 1973 until 1977 just a couple years later. Later she received the
James B. Duke James Buchanan Duke (December 23, 1856 – October 10, 1925) was an American tobacco and electric power industrialist best known for the introduction of modern cigarette manufacture and marketing, and his involvement with Duke University. ...
Professorship which Kreps was awarded to her for her years of research, publications and professional experience.


Woman of firsts

In addition to being the first female
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
, Kreps also became the first female director of the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
in 1972. She served on various corporate boards: American Telephone & Telegraph Co., Armco Inc., Chrysler Corp.,
Citicorp Citigroup Inc. or Citi (stylized as citi) is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomer ...
, Deere & Co., Eastman Kodak Co., J.C. Penney Co. Inc., RJR Nabisco, UAL Corp., and Zurn Industries. In 1987, Kreps became the first woman to win the Director of the Year award for the
National Association of Corporate Directors The National Association of Corporate Directors (NACD) is an independent, not-for-profit, section 501(c)(3) founded in 1977 and headquartered in Arlington, Virginia. NACD's membership includes the entire boards of 1,700+ corporations as well as ...
(NACD). Kreps efforts in the boardroom were seen as nothing less than "gold standard". She believed it was the job of those in the boardrooms to raise awareness by what they chose to discuss: "The trouble isn't whether you have the courage to raise the issues. Where you might fall down in your obligation to stockholders is in not knowing enough about what's going on to make an intelligent decision.


Cabinet appointment

Before her appointment in the
Carter administration Jimmy Carter's tenure as the 39th president of the United States began with his inauguration on January 20, 1977, and ended on January 20, 1981. A  Democrat from Georgia, Carter took office after defeating incumbent Republican Preside ...
, Kreps had never worked in a government position. During her appointment, Kreps faced numerous issues in terms of adjusting to a government level occupation. Kreps faced budgeting issues and struggled to work with other Cabinet members who did not take her seriously since she was a woman. She also had to manage a good relationship with Congress which was nearly all male. Kreps still felt close to Carter regardless and enjoyed a friendly relationship with the president. Kreps' time as a cabinet member was considered different not only because she was a woman but also because no economist had ever before held her cabinet position. However, during the Carter administration, Kreps had started out as a very important contributor to economic policy, and slowly people like the
Secretary of the Treasury The United States secretary of the treasury is the head of the United States Department of the Treasury, and is the chief financial officer of the federal government of the United States. The secretary of the treasury serves as the principal a ...
, the OMB director and the chief economist in the
State Department The United States Department of State (DOS), or State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs of other na ...
, started to push her out of talks. Kreps attributed this to anti-Commerce Department segregation and later on was relieved to find that she disagreed with many of the decisions made by this small group and was thankful for having been overlooked. By the end, the meetings were inclusive and Kreps was offered virtually unlimited access to Carter, which she saw as good consolation for her peers' oversight. Kreps worked heavily on trade issues during her appointment. One of her biggest accomplishments as a cabinet member was noted as the trade agreement with
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
. The agreement was a public works program and it was started in her first year on the job. Kreps facilitated a successful bill associated with the
Arab The Arabs (singular: Arab; singular ar, عَرَبِيٌّ, DIN 31635: , , plural ar, عَرَب, DIN 31635: , Arabic pronunciation: ), also known as the Arab people, are an ethnic group mainly inhabiting the Arab world in Western Asia, ...
boycott during her appointment as well. Kreps made it very clear that the U.S. was not particularly savvy in regard to the world economy. To form successful relations with other countries, like
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...
, Kreps believed that the U.S. needed to appreciate the other countries for what they were and to stop trying to force free trade on places that have different kinds of governments.


Policy

Kreps wrote a report in 1976 called "Social Security in the Coming Decade: Questions for a Mature System". The report examined
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
as a whole and its feasibility. The report began with a quote that Kreps herself agreed with in regard to
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
policies: "There is really no way to support retired Americans comfortably and affordably." The conclusion of the report found that increased interest in where
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
is going by the general public is what will keep retirement benefits alive. The people must stay invested in knowing where funding for
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
is coming from and staying vigilant of the amount of new people reaching retirement eligibility each year to ensure a working system. During her time as
Secretary of Commerce The United States secretary of commerce (SecCom) is the head of the United States Department of Commerce. The secretary serves as the principal advisor to the president of the United States on all matters relating to commerce. The secretary rep ...
, Kreps brought proposal to the
Department of Health, Education, and Welfare The United States Department of Health and Human Services (HHS) is a cabinet-level executive branch department of the U.S. federal government created to protect the health of all Americans and providing essential human services. Its motto is ...
which stated that the age for
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
eligibility must be raised gradually otherwise the benefits will deplete at too quick of a rate. This was immediately followed by a lot of opposition because
Americans Americans are the citizens and nationals of the United States of America.; ; Although direct citizens and nationals make up the majority of Americans, many dual citizens, expatriates, and permanent residents could also legally claim Ame ...
did not want to have work any longer than they believe was required of them. Her reasoning came from the fact that from her calculations the only way to keep
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
funds at an adequate level, her solution needed to be implemented over a set course of years. Though her vision came a little bit early, eventually the government did exactly what Kreps suggested in order to save the sanctity of
Social Security Welfare, or commonly social welfare, is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifical ...
.


Cultural depiction

Kreps is played by
Becky Ann Baker Becky Ann Baker (née Gelke; born February 17, 1953) is an American actress. She is best known for her roles of Jean Weir on NBC comedy-drama series ''Freaks and Geeks'' (1999–2000) and Loreen Horvath on HBO comedy-drama series ''Girls'' (2012 ...
in the 2020
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streaming series ''
Hunters Hunting is the human activity, human practice of seeking, pursuing, capturing, or killing wildlife or feral animals. The most common reasons for humans to hunt are to harvest food (i.e. meat) and useful animal products (fur/hide (skin), hide, ...
''.


See also

*
List of female United States Cabinet members The Cabinet of the United States, which is the principal advisory body to the president of the United States, has had 38 permanent female members serving as vice president or head of one of the federal executive departments and 31 wo ...


References


External links


Oral History Interview with Juanita Kreps
a
Oral Histories of the American South
{{DEFAULTSORT:Kreps, Juanita M. 1921 births 2010 deaths 20th-century American businesspeople 20th-century American businesswomen 20th-century American economists 20th-century American educators 20th-century American women educators American women economists Berea College alumni Carter administration cabinet members Deaths from Alzheimer's disease Duke University alumni Duke University faculty Economists from Kentucky Kentucky businesswomen Kentucky women in politics Neurological disease deaths in North Carolina People from Lynch, Kentucky United States Secretaries of Commerce Women members of the Cabinet of the United States