Joseph de la Vega
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José or Joseph Penso de la Vega, best known as Josseph de la Vega (ca. 1650 — Amsterdam, 13 November, 1692), was a Sephardi Jewish merchant in diamonds, financial expert,
moral philosopher Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior".''Internet Encyclopedia of Philosophy'' The field of ethics, along with aesthetics, concerns ma ...
and poet, residing in Amsterdam. He became famous for his masterpiece ''Confusion of Confusions''. Vega's work is the first study written about the
Amsterdam Stock Exchange Euronext Amsterdam is a stock exchange based in Amsterdam, the Netherlands. Formerly known as the Amsterdam Stock Exchange, it merged on 22 September 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext. The r ...
and its participants, the shareholders. In a stilted style he describes the whole
gamut In color reproduction, including computer graphics and photography, the gamut, or color gamut , is a certain ''complete subset'' of colors. The most common usage refers to the subset of colors which can be accurately represented in a given circ ...
, running from options (puts and calls), futures contracts, margin buying, to bull and bear conspiracies, even some form of stock-index trading. The publication of helped lay the foundations for modern fields of
technical analysis In finance, technical analysis is an analysis methodology for analysing and forecasting the direction of prices through the study of past market data, primarily price and volume. Behavioral economics and quantitative analysis use many of the sam ...
and
behavioral finance Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals or institutions, such as how those decisions vary from those implied by classical economic theory. ...
.


Biography

Joseph Penso Felix was born about 1650 into a family of
Spanish and Portuguese Jews Spanish and Portuguese Jews, also called Western Sephardim, Iberian Jews, or Peninsular Jews, are a distinctive sub-group of Sephardic Jews who are largely descended from Jews who lived as New Christians in the Iberian Peninsula during the ...
; it is unknown where. He was the son of Isaac Penso Félix (1608-1683) a merchant, and of Esther de la Vega (-1679). His father was a
converso A ''converso'' (; ; feminine form ''conversa''), "convert", () was a Jew who converted to Catholicism in Spain or Portugal, particularly during the 14th and 15th centuries, or one of his or her descendants. To safeguard the Old Christian p ...
from Espejo, a small town in Córdoba province (
Andalusia Andalusia (, ; es, Andalucía ) is the southernmost autonomous community in Peninsular Spain. It is the most populous and the second-largest autonomous community in the country. It is officially recognised as a "historical nationality". The ...
), who had made a solemn vow in the dungeon of the
Inquisition The Inquisition was a group of institutions within the Catholic Church whose aim was to combat heresy, conducting trials of suspected heretics. Studies of the records have found that the overwhelming majority of sentences consisted of penances, ...
that within a year after regaining his liberty he would openly profess
Judaism Judaism ( he, ''Yahăḏūṯ'') is an Abrahamic, monotheistic, and ethnic religion comprising the collective religious, cultural, and legal tradition and civilization of the Jewish people. It has its roots as an organized religion in th ...
. This oath he fulfilled in Middelburg after his escape to
Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,
. He moved to Hamburg, where he married Esther de la Vega; Sara, their first child, was born there in 1645. In 1655 he was appointed parnas, not long after the family settled in Amsterdam. According to the marriage certificates in the
Amsterdam City Archives The Amsterdam City Archives ( nl, Stadsarchief Amsterdam) preserves documents pertaining to the history of Amsterdam and provides information about the city. With archives covering a shelf-length of about 50 kilometres, the Amsterdam City Archives ...
, Joseph had three younger brothers and four younger sisters: Abraham Penso Felix (ca 1656-1710) was a schoolmaster, a diamond seller and traded in slaves; David (1654-) and Raphael Penso (ca 1659-) were merchants, who moved to London; Jochebet Pensa (1655-1718), Ribca Penso (1662-1720), Abigail Penso (ca 1663-1708) and Lea Pensa (1664-1710) lived in Amsterdam. Joseph was taught by Isaac Aboab da Fonseca and
Moses Raphael de Aguilar Moses Raphael de Aguilar ( – 15 December 1679) was a Sephardic- Dutch rabbi, Hebrew Grammatician and scholar, who wrote some 20 books on a series of talmudic and Hebrew language topics. He was also an important lecturer at the Amsterdam Talmud To ...
, members of the
Talmud Torah Talmud Torah ( he, תלמוד תורה, lit. 'Study of the Torah') schools were created in the Jewish world, both Ashkenazic and Sephardic, as a form of religious school for boys of modest backgrounds, where they were given an elementary edu ...
community. He completed his first Hebrew drama, "''Asire ha-Tiḳwah''" ("The prisoner of hope"), in three acts, which appeared in Amsterdam in 1673 at Joseph Athias and in which he allegorically depicted the victory of the will over the passions. He married Raquel Alvares Vega from Antwerp, unknown is when. His commercial life began in Amsterdam in 1679 with a bill protest on Portugal; it is the only record on his name. He filled the honorary offices of president of the ''Academia de los Sitibundos'' and in 1685 as secretary of the ''Academia de los Floridos'', founded by Manuel de Belmonte (-1705), a court jew from 1674 resident of the Spanish king (who organized slave trades between 1679 and 1691). In August 1688 Joseph de la Vega lived through the collapse of the
Dutch East India Company The United East India Company ( nl, Verenigde Oostindische Compagnie, the VOC) was a chartered company established on the 20th March 1602 by the States General of the Netherlands amalgamating existing companies into the first joint-stock ...
and
Dutch West India Company The Dutch West India Company ( nl, Geoctrooieerde Westindische Compagnie, ''WIC'' or ''GWC''; ; en, Chartered West India Company) was a chartered company of Dutch merchants as well as foreign investors. Among its founders was Willem Usselincx ...
, which financially ruined him. The funding of the armed invasion of William III in England caused a financial crisis in the Dutch Republic. Consequently, the financiers following William III to Britain possessed a full range of financial techniques, and for which they found a ready market indeed. This transfer of know-how formed the basis of derivatives trading in London, firmly linking Amsterdam's pioneering work to the emergence of modern markets. He was buried at
Beth Haim of Ouderkerk aan de Amstel The Beth Haim of Ouderkerk aan de Amstel is the oldest Jewish cemetery in the Netherlands. It was purchased for use as a burying ground by the Jewish community of Amsterdam in 1614 and is located in the village of Ouderkerk aan de Amstel, in the ...
.


''Confusion of Confusions'' (1688)

Written in Spanish under the title {{lang, es, Confusión de Confusiones, the volume was printed in Amsterdam and published in Antwerp. Although he did not provide a descriptive account of the process of stock trading, Joseph presented a history of speculation in stocks and ducatons, acquainting the reader with the sophisticated
financial instrument Financial instruments are monetary contracts between parties. They can be created, traded, modified and settled. They can be cash (currency), evidence of an ownership interest in an entity or a contractual right to receive or deliver in the form ...
s used. He employed a dialogue format that enabled the reader to understand the respective perspectives of the various market participants and the intricacies of speculation and trading. There is evidence in {{lang, es, Confusión de Confusiones of three major biases:
herd behavior Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools and so on, as well as in humans. Voting, demonstrations, rio ...
,
overconfidence Confidence is a state of being clear-headed either that a hypothesis or prediction is correct or that a chosen course of action is the best or most effective. Confidence comes from a Latin word 'fidere' which means "to trust"; therefore, having ...
, and regret aversion. Joseph also came up with four basic principles that remain relevant today:
''The first rule in speculation is: Never advise anyone to buy or sell shares. Where guessing correctly is a form of witchcraft, counsel cannot be put on airs.''
''The second rule: Accept both your profits and regrets. It is best to seize what comes to hand when it comes, and not expect that your good fortune and the favorable circumstances will last.''
''The third rule: Profit in the share market is goblin treasure: at one moment, it is
carbuncle A carbuncle is a cluster of boils caused by bacterial infection, most commonly with ''Staphylococcus aureus'' or ''Streptococcus pyogenes''. The presence of a carbuncle is a sign that the immune system is active and fighting the infection. The ...
s, the next it is coal; one moment diamonds, and the next pebbles. Sometimes, they are the tears that
Aurora An aurora (plural: auroras or aurorae), also commonly known as the polar lights, is a natural light display in Earth's sky, predominantly seen in high-latitude regions (around the Arctic and Antarctic). Auroras display dynamic patterns of bri ...
leaves on the sweet morning's grass, at other times, they are just tears.''
''The fourth rule: He who wishes to become rich from this game must have both money and patience.''


Legacy

Joseph de la Vega, who used his mother′s last name, wrote over 200 letters to different princes and statesmen. {{lang, es, Confusión de Confusiones remained little known until 1892, when German economist
Richard Ehrenberg Richard Ehrenberg (5 February 1857 – 17 December 1921) was a German economist. He taught at Rostock University from 1899 to 1921. Literary works * ''Hamburg und Antwerpen seit 300 Jahren'', 1889 * ''Hamburg und England im Zeitalter der Kön ...
published an influential essay in the ''Jahrbücher für Nationalökonomie und Statistik'' entitled "Die Amsterdamer Aktienspekulation im 17. Jahrhundert." According to L. Petram, Joseph devoted a disproportionate amount of attention to tricks and schemes; his book is riddled with too much drama and too many technical shortcomings to be useful as an instruction manual. Joseph wrote ''Confusión'' primarily for the entertainment of educated members of the Sephardic community (the ''Academia de los Floridos''). Since 2000, the {{Interlanguage link multi, Federation of European Securities Exchanges, de has awarded the annual De La Vega Prize to "young European researchers who distinguish themselves by outstanding research on the securities markets in Europe".


Other works

Other of his works include: *''Discurso académico moral. Hecho en la Insigne Academia de los Sitibundos'' (Amsterdam, 1683; dedicated to Isaac Senior Texeira in Hamburg). *''Triunfos del águila y eclipses de la luna'' (ib. 1683). *''La Rosa, Panegírico Sacro, Hecho en la Insigne Academia de los Sitibundos'' (ib. 1683). *''Rumbos peligrosos por donde navega con título de novelas la zozobrante nave de la temeridad'' (Antwerp, 1684). *''Discursos académicos, morales, retóricos, y sagrados. Recitados en la Florida Academia de los Floridos'' (ib. 1685). *''Retrato de la Prudencia, y simulacro del Valor, al Augusto Monarca Guilielmo Tercero, Rey de la Gran Bretaña'' (ib. 1690), printed by Joan Bus, using the rare ''ascendonica italic''.Detail from John A. Lane


References

{{Reflist


Source


Jewish Encyclopedia
{{JewishEncyclopedia The article on Penso, Joseph was written by Isidore Singer and Meyer Kayserling
Valuation Of Equity Securities: History, Theory And Application by Geoffrey Poitras


External links


Penso de la Vega and the Question of Jewish Baroque by Einat Davidi. In: Religious Changes and Cultural Transformations in the Early Modern Western Sephardic Communities (2019)
DOI: https://doi.org/10.1163/9789004392489_020
FESE prize

Pricing the Future: Finance, Physics, and the 300-year Journey to the Black ...by George G. Szpiro

Penso's Roots: The Politics and Poetics of Cultural Fusion by Eleazar Gutwirth. Studia Rosenthaliana, Vol. 35, No. 2 (2001), pp. 269-284.
Published by: Peeters Publishers. https://www.jstor.org/stable/41482458 {{Economic history of the Netherlands {{Authority control {{DEFAULTSORT:Vega, Joseph de la 1650 births 1692 deaths 17th-century Sephardi Jews Dutch Sephardi Jews Jewish poets Dutch male poets Spanish poets Dutch Jews Spanish Jews Dutch people of Spanish-Jewish descent People from the Province of Córdoba (Spain) Writers from Amsterdam Spanish emigrants to the Dutch Republic 17th century in Amsterdam