Joseph Morewood Staniforth
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Joseph Morewood Staniforth (better known as J.M. Staniforth) (1864 – 21 December 1921) was a Welsh
editorial cartoonist An editorial cartoonist, also known as a political cartoonist, is an artist who draws editorial cartoons that contain some level of political or social commentary. Their cartoons are used to convey and question an aspect of daily news or curren ...
best known for his work in the '' Western Mail'', ''Evening Express'' and Sunday weekly the '' News of the World''. Staniforth has been described as "...the most important visual commentator on Welsh affairs ever to work in the country."


Biography

Staniforth was born in
Gloucester Gloucester ( ) is a cathedral city and the county town of Gloucestershire in the South West of England. Gloucester lies on the River Severn, between the Cotswolds to the east and the Forest of Dean to the west, east of Monmouth and east ...
in 1863, the son of a Sheffield tool repairer named Joseph Staniforth. His family moved to
Cardiff Cardiff (; cy, Caerdydd ) is the capital and largest city of Wales. It forms a principal area, officially known as the City and County of Cardiff ( cy, Dinas a Sir Caerdydd, links=no), and the city is the eleventh-largest in the United Kingd ...
in South Wales in 1870, and after leaving school at 15, Staniforth trained as a lithographic printer for the '' Western Mail'' before becoming an art reviewer. A promising young artist, he studied at the Cardiff School of Art, which was run from rooms above the
Royal Arcade Royal Arcade can refer to a number of structures: * Royal Arcade, Boscombe * Royal Arcade, Cardiff * Royal Arcade, Charters Towers * Royal Arcade, London * Royal Arcade, Melbourne The Royal Arcade is a historic shopping arcade in the centra ...
in the town centre. His classmates included the sculptor
Goscombe John Sir William Goscombe John (21 February 1860 – 15 December 1952) was a prolific Welsh sculptor known for his many public memorials. As a sculptor, John developed a distinctive style of his own while respecting classical traditions and forms of ...
. Staniforth originally worked primarily in paint, but slowly moved from brush work to inks where he found a talent for cartoons and caricature. He started publishing cartoons in 1889 after being spotted by the ''Western Mails editor Henry Lascelles Carr. Usually published in the ''Western Mail'', Staniforth's drawings and cartoons covered political and social unrest in Wales from 1890 through to the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
of 1914-1918. Although his cartoons followed editorial lines, with editor Carr appearing in several stating his own opinion, Staniforth himself veered more towards the more tolerant Liberal-Labour movement and would attack both capitalist coal owners and the socialist unions. In 1911 the then Chancellor of the Exchequer,
David Lloyd George David Lloyd George, 1st Earl Lloyd-George of Dwyfor, (17 January 1863 – 26 March 1945) was Prime Minister of the United Kingdom from 1916 to 1922. He was a Liberal Party politician from Wales, known for leading the United Kingdom during ...
, commissioned Staniforth to produce a piece of artwork to commemorate the investiture of Prince Edward as
Prince of Wales Prince of Wales ( cy, Tywysog Cymru, ; la, Princeps Cambriae/Walliae) is a title traditionally given to the heir apparent to the English and later British throne. Prior to the conquest by Edward I in the 13th century, it was used by the rulers ...
at Caernarfon Castle. Lloyd George kept the artwork, in pencil and watercolour, and hung it in his study. Staniforth was replaced at the ''Western Mail'' by Leslie Illingworth upon his death in 1921.


Samples of political cartoons

File:Sir EJ Reed as a Poet - JM Staniforth.png, File:William Brace Cartoon.jpg, File:Breathing Time - JM Staniforth.png,


Dame Wales

One of Staniforth's more famous creations was "Dame Wales" (or ''Mam Cymru''), a middle-aged woman dressed in the Welsh national costume, along with Welsh hat, who would embody Wales in a similar way that other cartoonists would use
Britannia Britannia () is the national personification of Britain as a helmeted female warrior holding a trident and shield. An image first used in classical antiquity, the Latin ''Britannia'' was the name variously applied to the British Isles, Great ...
to symbolise Britain or the
British Empire The British Empire was composed of the dominions, colonies, protectorates, mandates, and other territories ruled or administered by the United Kingdom and its predecessor states. It began with the overseas possessions and trading posts e ...
. Staniforth stated in a 1906 interview that he felt that Wales needed a counterpart to
John Bull John Bull is a national personification of the United Kingdom in general and England in particular, especially in political cartoons and similar graphic works. He is usually depicted as a stout, middle-aged, country-dwelling, jolly and matter- ...
who was used in cartoons to represent England, and after discussions with a colleague, Staniforth created what he believed would be a characteristic Welsh dame. Dame Wales was normally the voice of reason in Staniforth's cartoons and is often pictured attempting to discourage others from making decisions that would damage the country. When a spoken caption was required, Dame Wales would often be depicted talking in a working class
valleys A valley is an elongated low area often running between hills or mountains, which will typically contain a river or stream running from one end to the other. Most valleys are formed by erosion of the land surface by rivers or streams ove ...
vernacular A vernacular or vernacular language is in contrast with a "standard language". It refers to the language or dialect that is spoken by people that are inhabiting a particular country or region. The vernacular is typically the native language, n ...
, which stands out against the language used by the more educated figures of authority she challenges. Other cartoonists would later take up the figure of Dame Wales, and would keep the same image in their work.


Cartoons depicting Dame Wales

File:Dame Wales's Lament - Death of Arthur Linton by J.M. Staniforth.png, File:Gould affair.jpg, File:Dame Wales.jpg, File:Knocking over her Idol - JM Staniforth.png, Welsh journalist and druidist Owen "Morien" Morgan destroys an image of Saint David with a cudgel, Dame Wales looks on in dismay, 1899


References

{{DEFAULTSORT:Staniforth, Joseph Morewood National personifications Artists from Cardiff Welsh editorial cartoonists Welsh journalists 1863 births 1921 deaths