John Gokongwei
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John Robinson Lim Gokongwei Jr. (; 11 August 1926 – 9 November 2019) was a Filipino businessman, investor, and philanthropist. His conglomerate company JG Summit Holdings, Inc., had an extensive panoply of business and investment holdings across the Filipino economy, including shipping, telecommunications, retail, financial services, petrochemicals, utilities, aviation, food, beverages, and livestock farming.


Early life

Gokongwei was born in China to John Gokongwei Sr. and Juanita Márquez Lim. His father was a scion of a wealthy
Cebu Cebu (; ceb, Sugbo), officially the Province of Cebu ( ceb, Lalawigan sa Sugbo; tl, Lalawigan ng Cebu; hil, Kapuroan sang Sugbo), is a province of the Philippines located in the Central Visayas region, and consists of a main island and 16 ...
-based family with ancestral ties to China's Southern
Fujian Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its cap ...
province. His great-grandfather (1859–1921; ), a young peddler from China, was Hispanized as Pedro Singson Gotiaoco () and became one of the Philippines' most prominent Chinese Filipinos. Gokongwei attended the basic education department of University of San Carlos for primary school (graduating valedictorian) and high school. The family fortune was lost after the death of his father in 1939 when Gokongwei was 13 years old and
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
(1939–1945) was just starting. During these difficult years, he initially supported his family by peddling items along the streets of
Cebu Cebu (; ceb, Sugbo), officially the Province of Cebu ( ceb, Lalawigan sa Sugbo; tl, Lalawigan ng Cebu; hil, Kapuroan sang Sugbo), is a province of the Philippines located in the Central Visayas region, and consists of a main island and 16 ...
from his bicycle. From the years 1943 to 1945, or between the ages of 17 and 19, he traded using a wooden boat, taking his goods to Dalahican, Lucena by sea and then to
Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
by truck.


Business career

After World War II, he started his own company called Amasia Trading, which imported flour, onions, fruits, used clothing, old newspapers, and magazines from the United States. In the early 1950s, along with his brothers and sisters who returned from China, he started to import cigarettes and whiskey too. By 1957, seeing that trading would always have low margins and would always be dependent on government policies, the family concern shifted towards manufacturing. With a loan of 500 thousand pesos from Albino Sycip, then chairman of China Bank, and Dee K. Chiong, he started a corn milling plant producing glucose and corn starch. The company was named Universal Corn Products (which later evolved into
Universal Robina Corporation Universal Robina Corporation (URC) is a Philippine company based in Quezon City, Philippines. It is one of the largest food and beverage companies in the Philippines. History The precursor to Universal Robina Corporation (URC) was founded on ...
).
San Miguel Corporation San Miguel Corporation, abbreviated as SMC, is a Philippine multinational conglomerate headquartered in Mandaluyong, Metro Manila. The company is one of the largest and most diversified conglomerates in the Philippines. Originally founded i ...
was a big customer of theirs. In 1961, he established Consolidated Food Corporation (later known as CFC Corporation, which later merged with Universal Robina Corporation), which launched its instant coffee brand Blend 45. In 1977, Gokongwei earned his
Master of Business Administration A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accoun ...
from De La Salle University. A decade later, he attended a 14-week advanced management program at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
. In November 1990, Gokongwei incorporated
JG Summit Holdings JG Summit Holdings, Inc (JGSHI) is one of the largest conglomerates in the Philippines with business interests in air transportation, banking, food manufacturing, hotels, petrochemicals, power generation, publishing, real estate and propert ...
as a publicly listed holding company. In March 1996, Cebu Pacific Air began operations. In 2010, the airline underwent major refleeting with a $3 billion order with Airbus. From 2003, his telecom company Digital Telecommunications Philippines spent nearly $800 million for its mobile carrier, Sun Cellular, which was the third-largest mobile operator in the Philippines at that time before selling to the PLDT group for $1.7 billion. He attempted a $1 billion takeover of United Industrial Corporation Ltd (UIC), a property giant from Singapore of which he owned in excess of 30%. UIC controls Singapore Land, one of the biggest property landlords in Singapore. In 2013, his company bought the stake of San Miguel Corporation in
Meralco The Manila Electric Company (), also known as Meralco (, ), is an electric power distribution company in the Philippines. It is Metro Manila's only electric power distributor and holds the power distribution franchise for 22 cities and 89 munic ...
, the largest power distributor in the country, for close to $1.8 billion. In July 2014, Universal Robina acquired Griffin's Foods from
Pacific Equity Partners Pacific Equity Partners (PEP) is a private equity investment firm focusing on transactions in Australia and New Zealand. PEP invests across a range of industries and sectors and in turnaround and growth capital transactions. The firm is based i ...
, a New Zealand food company for $609 million. He also owned Robinsons Retail Holdings, Inc. and Robinsons Land Corporation. The Gokongwei family controls over $20 billion of combined market capitalization for all the companies they own. In February 2008,
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
Asia magazine's first Heroes of Philanthropy list included four Filipinos – Gokongwei, Jaime Zobel de Ayala, Ramón del Rosario Jr. and Oscar López. The list was composed of four philanthropists each from 13 selected countries and territories in Asia.


Publications

On 29 August 2007, at the
Ateneo de Manila University , mottoeng = Light in the Lord , type = Private, research, non-profit, coeducational basic and higher education institution , established = December 10, 1859 , religious_affiliation = Roman Catholic ( Jesuits) , academic ...
, Gokongwei's biography, ''John L. Gokongwei Jr.: The Path of Entrepreneurship'', by the university's Dr. Marites A. Khanser, was launched, and it narrated the "riches-to-rags-to-riches" story of the
tai-pan A tai-pan (,Andrew J. Moody, "Transmission Languages and Source Languages of Chinese Borrowings in English", ''American Speech'', Vol. 71, No. 4 (Winter, 1996), pp. 414-415. literally "top class"汉英词典 — ''A Chinese-English Dictionary' ...
. Gokongwei stated that
entrepreneurship Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
is a way out of poverty. Khanser's book also enumerated the Nine Rules of business success that Gokongwei followed since he was still a young businessman. In 2002 Gokongwei donated P200-million to the undergraduate school of management. He also gave donations to University of San Carlos,
Xavier School English: ''Let your light shine!'' , religious_affiliation = Roman Catholic (Jesuit) , established = , founders = , president = Fr. Aristotle Dy, SJ , chairman = Johnip Cua , administrator = , re ...
, De La Salle University,
Sacred Heart School – Ateneo de Cebu English: ''A Light Arising in the Land of the Morning'' , type = Private, Roman Catholic, Chinese, Co-educational, Basic (K-12) education institution , established = , founder = Society of ...
and Immaculate Conception Academy (ICA).


Personal life

Gokongwei married Elizabeth Yu in 1958 and had six children (one son and five daughters) – Lisa, Robina, Lance, Faith, Hope and Marcia. All his children play an active role in the Gokongwei group. His eldest daughter, Robina, heads the operations of Robinsons Retail Holdings, Inc. (she owns
Robinsons Malls Robinsons Malls is one of the largest shopping malls and retail operators in the Philippines. It was incorporated on September 9, 1997, by entrepreneur John Gokongwei Jr. to develop, conduct, operate and maintain the Robinsons commercial sho ...
), as the company's COO since 2002. His only son, Lance, currently leads the group as president and CEO of JG Summit. He was a
second cousin once removed Most generally, in the lineal kinship system used in the English-speaking world, a cousin is a type of familial relationship in which two relatives are two or more familial generations away from their most recent common ancestor. Commonly, ...
of Andrew Gotianun Sr., the founder of Filinvest Development Corporation. Gokongwei's great-grandfather was a half brother of Gotianun's grandfather. He is also
second cousins Most generally, in the lineal kinship system used in the English-speaking world, a cousin is a type of familial relationship in which two relatives are two or more familial generations away from their most recent common ancestor. Commonly, ...
with the Gaisano family, with Doña Modesta Singson-Gaisano being his grandaunt (his grandfather's sister) which he used to call in
Hokkien The Hokkien () variety of Chinese is a Southern Min language native to and originating from the Minnan region, where it is widely spoken in the south-eastern part of Fujian in southeastern mainland China. It is one of the national languages ...
, under his great-grandfather, Don Pedro Singson Gotiaoco, whose illegitimate son was also
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
Sergio Osmeña Sergio Osmeña Sr. (, ; 9 September 1878 – 19 October 1961) was a Filipino lawyer and politician who served as the fourth president of the Philippines from 1944 to 1946. He was vice president under Manuel L. Quezon. Upon Quezon's sudd ...
.


Death

Gokongwei died in Manila on 9 November 2019, at the age of 93. Exactly one week after his death, his widow Elizabeth Yu Gokongwei died at age of 85.


See also

*
Universal Robina Universal Robina Corporation (URC) is a Philippine company based in Quezon City, Philippines. It is one of the largest food and beverage companies in the Philippines. History The precursor to Universal Robina Corporation (URC) was founded on ...
*
JG Summit Holdings JG Summit Holdings, Inc (JGSHI) is one of the largest conglomerates in the Philippines with business interests in air transportation, banking, food manufacturing, hotels, petrochemicals, power generation, publishing, real estate and propert ...
*
Robinsons Retail Robinsons Retail Holdings, Inc., trading as RRHI, is one of the largest multi-format retailers in the Philippines. Founded by Filipino industrialist John L. Gokongwei, Jr. in 1980, Robinsons Retail started as Robinsons Department Store in ...
* Emilio Yap


References


External links


Lessons on Entrepreneurship from John Gokongwei's Life


{{DEFAULTSORT:Gokongwei, John 1926 births 2019 deaths Ateneo de Manila University alumni Businesspeople from Cebu Businesspeople in aviation Businesspeople in retailing Businesspeople in shipping Businesspeople in telecommunications Businesspeople in the food industry De La Salle University alumni Filipino bankers Filipino billionaires Filipino businesspeople in real estate Filipino company founders Filipino investors Filipino people of Chinese descent JG Summit Holdings