JOE (JOE.ie and JOE.co.uk) is a distributed social media publisher aimed at young people in

Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...

and the UK, with over 2 million unique visitors per month. It is owned by

Maximum Media In mathematical analysis, the maxima and minima (the respective plurals of maximum and minimum) of a function, known collectively as extrema (the plural of extremum), are the largest and smallest value of the function, either within a given ran ...

. They are politically

left-leaning Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in soci ...

Background

The publisher's original website Joe.ie was founded by Irish entrepreneur

Niall McGarry Niall McGarry is an Irish entrepreneur who was the owner and founder of JOE.ie and Her.ie, male and female-focused websites in Ireland. Both websites fell under the banner of Maximum Media, the umbrella company founded by McGarry, who owned ...

. Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the publishing group.

JOE.ie

The website was founded in 2010 and nominated in October of that year for a Golden Spider Award in the ''One to Watch'' category. It was nominated again for a Golden Spider Award in the ''News and Entertainment'' category in 2013. Irish showbiz website Goss.ie described it as "more influential" than

traditional media Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions ar ...

in August 2016. It was edited by Paddy McKenna.

Audience & reach

The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews. In November 2016, The

Advertising Standards Authority for Ireland The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its code was introduced with effect from March 2016. It has a Complaints Committee to deal w ...

upheld a complaint about an advert for Sprite which was featured on the site.

SportsJOE.ie

SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis". ''

Daily Telegraph Daily or The Daily may refer to: Journalism * Daily newspaper, newspaper issued on five to seven day of most weeks * ''The Daily'' (podcast), a podcast by ''The New York Times'' * ''The Daily'' (News Corporation), a defunct US-based iPad new ...

'' and ''

Sunday Independent ''Sunday Independent'' may refer to: * ''The Independent'' (Perth) * ''Sunday Independent'' (South Africa) * ''Sunday Independent'' (England), in south-west England, UK * ''Sunday Independent'' (Ireland), in Ireland See also *'' The Independent on ...

'' sports columnist Dion Fanning moved to the site in 2015.

JOE.co.uk

Millennial Millennials, also known as Generation Y or Gen Y, are the Western world, Western demography, demographic Cohort (statistics), cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as start ...

media website JOE.co.uk was launched in September 2015 with Tony Barrett of ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' ( ...

'' and former footballer

Ledley King Ledley Brenton King (born 12 October 1980) is a former player who was a one-club man, spending his entire career at Tottenham Hotspur and playing 323 competitive matches for the club from 1999 to 2012. He is currently a club ambassador for Tot ...

among the contributors. BBC political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader

Jeremy Corbyn Jeremy Bernard Corbyn (; born 26 May 1949) is a British politician who served as Leader of the Opposition and Leader of the Labour Party from 2015 to 2020. On the political left of the Labour Party, Corbyn describes himself as a socialis ...

's face onto that of the rapper

Stormzy Michael Ebenezer Kwadjo Omari Owuo Jr. (born 26 July 1993), known professionally as Stormzy, is a British rapper, singer and songwriter. In 2014, he gained attention on the UK underground music scene through his ''Wicked Skengman'' series of f ...

while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself. In 2018, the company hired Brian Whelan from

Channel 4 News ''Channel 4 News'' is the main news programme on British television broadcaster Channel 4. It is produced by ITN, and has been in operation since Channel 4's launch in November 1982. Current productions ''Channel 4 News'' ''Channel 4 News'' ...

to oversee video operations and the BBC's Simon Clancy to run their podcast shows. In 2020, JOE and Swedemason won the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.

References

External links

* Irish news websites British news websites Men's websites {{Ireland-media-stub