Jill Avery is a senior lecturer of business administration at

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...

and an expert on

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a r ...

. Avery co-authored the Harvard Business Review's tool Go To Market Tools. In the 2016–17 academic year, The Case Centre named Avery a top 40 bestselling

case Case or CASE may refer to: Containers * Case (goods), a package of related merchandise * Cartridge case or casing, a firearm cartridge component * Bookcase, a piece of furniture used to store books * Briefcase or attaché case, a narrow box to ca ...

author. She graduated from

Wharton School of the University of Pennsylvania The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in ...

and

. Avery was among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. She ranked 14th In 2018/19, 16th in 2017/18, 28th in 2016/17 and 37th in 2015/16.

References

Year of birth missing (living people) Living people Harvard Business School faculty Simmons University faculty Wharton School of the University of Pennsylvania alumni Harvard Business School alumni Bestselling case authors {{US-business-academic-bio-stub