Jheri curl
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The Jheri curl (often spelled Jerry curl or Jeri Curl) is a permanent wave
hairstyle A hairstyle, hairdo, haircut or coiffure refers to the styling of hair, usually on the human scalp. Sometimes, this could also mean an editing of facial or body hair. The fashioning of hair can be considered an aspect of personal groomi ...
that was popular among African Americans during the 1980s and early 1990s. Invented by the hairdresser
Jheri Redding Jheri Redding (born Robert William Redding March 2, 1907 – March 15, 1998) was an American hairdresser, chemist, hair-care products entrepreneur and businessman. Redding is best known for having created the Jheri curl. Redding is credited wi ...
, the Jheri curl gives the wearer a glossy, loosely curled look. It was touted as a "wash and wear" style that was easier to care for than the other popular chemical treatment of the day, the
relaxer A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to hair straightening, straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali, a ...
.


Application and maintenance

A Jheri curl requires a two-part application that consists of a softener (often called a "rearranging cream") to loosen the hair, and a solution to set the curls. The rearranging cream uses pungent chemicals, causing the naturally tight curls to loosen. The looser curls are then set and a chemical solution is then added to the hair to permanently curl it. "Perming" is time and labor-intensive, and expensive to maintain. The chemicals required for the process often cause the wearer's natural hair to become brittle and dry. To maintain the look of the Jheri curl, wearers are required to apply a curl activator spray and moisturizers daily, and sleep with a plastic cap over the hair to prevent it from drying out. These products are expensive; a typical bottle of activator was small, retailed from $3 to $6, and was quickly depleted. The activator in particular has the undesirable side effect of being very greasy, and often stains clothing and furniture. Washing the hair cleanses it of the styling products and also shows the damage done to the hair by the chemical process. As the hair grows out, the wearer is required to touch up the new hair growth, further adding to the overall expense. To resolve the problems associated with the cost of the look,
Comer Cottrell Comer Joseph Cottrell Jr. (December 7, 1931 – October 3, 2014) was an American entrepreneur most notable for founding Pro-Line Corp., a business that created the Curly Kit, which brought the Jheri curl hairstyle to the masses and made it easy ...
invented a cheap kit (which he called the "Curly Kit") that could be used at home, thereby enabling lower-income people to copy the style of their idols.


In media


Music

The Jheri curl was worn by
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
on the cover of his hit album '' Thriller'', which was released in 1982. Jackson also grew out his Jheri curl in 1986, which is shown on the cover of his 1987 album ''Bad''.
Edmund Sylvers Edmund Theodore Sylvers (January 25, 1957 — March 11, 2004) was an American singer–songwriter, actor and musician. Sylvers was best known as the lead singer of the American family disco/ soul music vocal group The Sylvers, which had popular s ...
was the first African-American artist to have the Jheri curl on an album cover, on his 1980 Casablanca release ''Have You Heard''. Other notable wearers of the style in the 1980s and early 1990s include rappers
MC Eiht Aaron Tyler (born May 22, 1971), better known by his stage name MC Eiht (pronounced MC eight), is an American rapper and actor. Many of his songs are based on his life in Compton. His stage name was partly inspired by the numeral in KRS-One's nam ...
,
DJ Quik David Marvin Blake (born January 18, 1970), better known by his stage names DJ Quik or Da Quiksta, is an American rapper and producer, known for his production in the G-funk style of West Coast hip-hop. Blake has collaborated with Snoop Dogg, ...
, Eazy-E, Ice Cube,
Hi-C Hi-C is a fruit juice–flavored drink made by the Minute Maid division of The Coca-Cola Company. It was created by Niles Foster in 1946 and released in 1947. The sole original flavor was orange. History Niles Foster, a former bakery and ...
, Arabian Prince and B.G. Knocc Out. Singer and songwriter
India Arie India Arie Simpson (born October 3, 1975), also known as India Arie (sometimes styled as india.arie), is an American singer and songwriter. She has sold over five million records in the US and ten million worldwide. She has won four Grammy Awards ...
referenced Jheri curls in her song " I Am Not My Hair", released in 2005.


Film

The 1988 comedy ''
Coming to America ''Coming to America'' is a 1988 American romantic comedy film directed by John Landis and based on a story originally created by Eddie Murphy, who also stars in the lead role. The film also co-stars Arsenio Hall, James Earl Jones, Shari Hea ...
'' features
Eriq La Salle Erik Ki La Salle (born July 23, 1962), professionally known as Eriq La Salle, is an American actor, director, writer and producer. La Salle is best known for his performance in the film ''Coming to America'' (1988) and especially as Dr. Pete ...
as Darryl Jenks, heir to the dynasty of a fictional product named "SoulGlo", which gave the wearer a style reminiscent of a Jheri curl while leaving the infamous greasy residue on soft furnishings.
Keenen Ivory Wayans Keenen Ivory Desuma Wayans (born June 8, 1958) is an American actor, comedian, and filmmaker. He is a member of the Wayans family of entertainers. Wayans first came to prominence as the host and the creator of the 1990–1994 Fox sketch comedy ...
played a character entitled "Jeri Curl" in the 1987 Robert Townsend film ''
Hollywood Shuffle ''Hollywood Shuffle'' is a 1987 American satirical comedy film about the racial stereotypes of African Americans in film and television. The film tracks the attempts of Bobby Taylor to become a successful actor and the mental and external roadbl ...
''. One of Wayans' recurring characters on ''
In Living Color ''In Living Color'' is an American sketch comedy television series that originally ran on Fox from April 15, 1990 to May 19, 1994. Keenen Ivory Wayans created, wrote and starred in the program. The show was produced by Ivory Way Productions in ...
'', Frenchy, also sported a Jheri curl. When attending an Alcoholics Anonymous meeting and hearing others testify to how much they used to drink, Frenchy claimed he was previously "up to three and a half bottles of TCB Lite a day; I switched over to Afro Sheen, and I'm never dry!" The character Jules Winnfield (played by
Samuel L. Jackson Samuel Leroy Jackson (born December 21, 1948) is an American actor and producer. One of the most widely recognized actors of his generation, the films in which he has appeared have collectively grossed over $27 billion worldwide, making him ...
) wore a Jheri curl in the 1994 drama ''
Pulp Fiction ''Pulp Fiction'' is a 1994 American crime film written and directed by Quentin Tarantino, who conceived it with Roger Avary.See, e.g., King (2002), pp. 185–7; ; Starring John Travolta, Samuel L. Jackson, Bruce Willis, Tim Roth, Vin ...
''. In
Samuel L. Jackson Samuel Leroy Jackson (born December 21, 1948) is an American actor and producer. One of the most widely recognized actors of his generation, the films in which he has appeared have collectively grossed over $27 billion worldwide, making him ...
's opening monologue in the 1989 film ''
Do the Right Thing ''Do the Right Thing'' is a 1989 American comedy-drama film produced, written, and directed by Spike Lee. It stars Lee, Danny Aiello, Ossie Davis, Ruby Dee, Richard Edson, Giancarlo Esposito, Bill Nunn, John Turturro, and Samuel L. Jackson, ...
'', his character (DJ) explains that there is a "Jheri Curl alert" in effect for the day: "If you have a Jheri Curl, stay in the house or you'll end up with a permanent plastic helmet on your head forever."


Sport

Los Angeles Lakers
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
player
Billy Ray Bates Billy Ray Bates (born May 31, 1956) is a retired American professional basketball player. Bates played shooting guard at McAdams High in Mississippi and attended Kentucky State University. Bates played four seasons in the National Basketball A ...
was reported to be unpopular with other players "because he had a really moist Jheri curl, and the ball would get all slippery."


See also

*
List of hairstyles This is a non-exhaustive list of hairstyles, excluding facial hairstyles. Short hairstyles Buzz cuts A buzz cut is any of a variety of short hairstyles usually designed with electric clippers. Haircuts are a type of hairstyles where the hair ...


References


External links

* * {{DEFAULTSORT:Jheri Curl 1970s fashion 1980s fashion African-American hair Hairstyles