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Superior Air Charter (previously JetSuite) is a private jet charter company based out of
Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
. The company was founded in 2006 by Alex Wilcox. In 2008, the company was re-branded from Magnum Jet after a push from financial backers. Wilcox currently serves as CEO of the company. On April 17, 2020, JetSuite, as it was called then, halted operations and furloughed most of its crew members due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. On April 28, 2020, JetSuite's parent company filed for Chapter 11 bankruptcy. JetSuite has safely operated over 111,000 flights since 2009. In September 2020, the company closed the Chapter 11 filing and retired the name JetSuite. Flying recommenced in November 2020 as Superior Air Charter, operating 3 Phenom 100 aircraft.


History

JetSuite was born out of a re-branding of Magnum Jet after the company's financial backers decided to restructure the company. As part of this restructuring, the company also steered away from advertising as an “air taxi” with shared rides and began focusing solely on private
charter flights Air charter is the business of renting an entire aircraft (i.e., chartering) as opposed to individual aircraft seats (i.e., purchasing a ticket through a traditional airline). Regulation Charter – also called air taxi or ad hoc – flights ...
. Alex Wilcox, a
JetBlue JetBlue Airways Corporation (stylized as jetBlue) is a major American low cost airline, and the seventh largest airline in North America by passengers carried. The airline is headquartered in the Long Island City neighborhood of the New York C ...
founding executive, is the company's CEO. Wilcox has over two decades of airline industry experience and has been named a Henry Crown Fellow by the Aspen Institute. In addition to receiving funding by private investors in 2010,
Zappos Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an ...
CEO
Tony Hsieh Anthony Hsieh ( ; December 12, 1973November 27, 2020) was an American internet entrepreneur and venture capitalist. He retired as the CEO of the online shoe and clothing company Zappos in August 2020 after 21 years. Prior to joining Zappos, ...
invested $7 million into JetSuite in 2011. Early on, the company was recognized for streamlining its business through the use of four-passenger Embraer Phenom 100s as its primary aircraft. This simplifies maintenance and piloting. Moreover, these planes are fuel efficient because they consume 90 gallons of gas in an hour versus more than 230 gallons per hour on some other private jets. In 2013, JetSuite installed Aircell WiFi for its Phenom fleet. In 2018,
Qatar Airways Qatar Airways Company Q.C.S.C. ( ar, القطرية, ''al-Qaṭariya''), operating as Qatar Airways, is the state-owned flag carrier airline of Qatar. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke netwo ...
became a minority stakeholder in JetSuite. In 2018, the company appointed Stephanie Chung as its new president, making her the first African American to lead a major private aviation company. On April 15, 2020, the company announced it was grounding the entire JetSuite fleet due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. On April 28, 2020, JetSuite's parent company Superior Air Charter LLC filed for Chapter 11 bankruptcy, with Wilcox attributing the company's collapse to a 90% decrease in business caused by widespread stay-at-home orders. In November 2020, JetSuite recommenced operations as Superior Air Charter.


Services

JetSuite offered charter flights on its fleet of Embraer Phenom 100s, Phenom 300s and a Legacy 650. Amenities included WiFi-enabled private flights throughout the United States, Mexico, and Canada. Unlike many of its counterparts, JetSuite did not require membership nor ownership fees, and offered guaranteed online pricing. JetSuite offered an optional "SuiteKey" membership program in which customers would make non-refundable deposits of $100,000 to $500,000 and redeem them for flights at predetermined hourly rates within 24 months. The company earned the ARG/US Platinum safety rating - the highest-level safety audit rating in private aviation – in 2010 and has maintained it for its flight safety standards. During 2011, the company's jets flew over 10,000 times. In 2016 it established a charter company, JetSuiteX, which was later renamed JSX. In May 2018, JetSuite's SuiteKey program was named as one of the "Best Jet Cards for Summer Travel" by Private Jet Card Comparisons.


Fleet

As of March 2021, the Superior Air Charter fleet consisted of:


Awards

*INC Hire Power Award *2012, 2013 and 2014 Federal Aviation Administration's Diamond Award of Excellence for Aviation Maintenance Technician *2012 and 2013 ARG/US Platinum Safety Rating *2014 International Standard for Business Aircraft Operations (IS-BAO) registered


References


External links


Official site
{{Airlines of the United States, state=collapsed Charter airlines of the United States Aircraft finance Vehicle rental Airlines based in Texas Companies based in Dallas Companies that filed for Chapter 11 bankruptcy in 2020 Airlines established in 2006 American companies established in 2006