Jejemon (Tagalog pronunciation: [ˈdʒɛdʒɛmɔ̝n]) is a
popular culture phenomenon in the Philippines. According to Urban
Jejemon is a person "who has managed to subvert the
English language to the point of incomprehensibility."  The
Philippine Daily Inquirer
Philippine Daily Inquirer describes Jejemons as a "new breed of
hipster who have developed not only their own language and written
text but also their own subculture and fashion."
4 Perceived usefulness
6 Decline and a change of definition
The origins of short-handed typing was through the short messaging
service, in which each text message sent by a cellphone is limited to
160 characters, evident in popular phone models in the early 2000s
such as Nokia 5110. As a result, an "SMS language" developed in
which words were shortened in order to fit the 160-character limit.
However, some jejemons are not really "conserving" characters;
instead, they are lengthening their message. On April 14, 2010, on
a Pinoy Tumblr, a post about vice presidential candidate Jejomar Binay
indicated that he was the Jejemon's preferred vice presidential
candidate, complete with a fake poster with him called as "Makki
Autors". Later the use of word jejemon to refer to such people made
rounds in various Filipino internet message boards.
Jejemon is a portmanteau of the Japanese animated series,
Pokémon, and hehe is an expression of laughter.
Such short-handed language is not limited to Filipinos: Thais use
"5555" to denote "hahahaha," since the number 5 in
Thai language is
pronounced as "ha."
The Jejemons are said to be the new jologs, a term used for Filipinos
of the lower income class. The parameters of being classified as
Jejemon are still unclear, and how the different "levels" of
"Jejemonism" are reached, although there are named levels such as
"mild," "moderate" and "severe" or "terminal."
The sociolect of the Jejemons, called Jejenese, is derived from
English, Filipino and their code-switched variant, Taglish. It has its
own, albeit unofficial, orthography, known as Jejebet, which uses the
Filipino variant of the Roman alphabet,
Arabic numerals and other
special characters. Words are created by rearranging letters in a
word, alternating capitalization, over-usage of the letters H, X or
Z. Superfluous as well as the presence of silent letters
characterize its spelling convention. It has similarities with
Leetspeak, primarily the alphanumeric nature of its writing.
IT and information security experts have found a certain usefulness of
"jejetyping" in the creation of strong passwords for user
Several Facebook fan pages were created both in support and against
the group. Celebrities such as Alessandra de Rossi, Ces Drilon, and
Lourd de Veyra have condemned the wholesale ridicule of the
subculture. Due to the sudden existence of jejemons,
'Jejebusters' were created, a group of internet grammar vigilantes,
typically Filipinos, dedicating their internet lives towards the
eradication of jejetyping and jejemon existence.
YouTube videos were also uploaded parodying the Jejemons, connecting
them to the 2010 election campaign. Edited television advertisements
Nacionalista Party proclaiming their disdain, and an edited
Gilberto Teodoro with him holding a sign saying that the
Jejemons should be "brought back to elementary school" went viral.
In 2010, the Filipino
GMA Network broadcast the situational comedy
JejeMom, headlined by Eugene Domingo.
As part of the pre-school year clean-up of schools for the upcoming
2010–11 school year, the Department of Education (DepEd) strongly
discourages students from using
Jejemon spelling and grammar,
especially in text messaging. Communicating with others using Jejemon
"language" is said to cause deterioration of young Filipino
students’ language skills.
Decline and a change of definition
From early 2013 onwards, with the rise of smartphones which began to
overtake feature phones in terms of sales in the country, the
phenomenon seems to have made a gradual decline in mainstream
popularity. Some social media accounts use such spellings to this
date, but most of them are used for sarcasm particularly by . The term
"jejemon" would gradually shift definition to a pejorative term to
describe a stereotype of poorly educated young people wearing hip-hop
clothing, roughly similar to the British slang term chav for
sportswear. As of 2017, the
Jejemon are also called "hypebeasts" and
are recognizable for wearing counterfeit skateboarding or car
^ a b Nacino, Joseph (2010-04-26). "
Jejemon in the Philippines". CNET
Asia. Archived from the original on 2012-08-28. Retrieved
^ a b c d Lim, Ronald (2010-04-27). "How do you solve a problem like
the Jejemons?". The Manila Bulletin. Archived from the original on
2012-09-15. Retrieved 2010-04-30.
^ a b c d ">Jejemons: The new 'jologs'". Philippine Daily Inquirer.
2010-04-24. Archived from the original on 2010-04-27. Retrieved
^ Carag, Elaine (2010). Myx Magazine. Quezon City, Philippines:
ABS-CBN Publishing, Inc. p. 25.
^ Biado, Ed (2010-04-30). "The jejemon phenom". Manila Standard Today.
^ "The jejemon phenomenon: What do language experts say?". GMANews.tv
(in Tagalog). 2010-04-29. Retrieved 2010-05-01.
^ de Veyra, Lourd (29 April 2010). "Lourd de Veyra: Attack, Jejemons,
Attack!". spot.ph. Archived from the original on 14 May 2010.
Retrieved May 11, 2010.
^ Faye Monchelle Gonzalez and Cherry Anne M. Mungcal (2010-05-01).
"'Anti-jejemon' campaign goes viral on the web". ABS-CBNnews.com.
^ "'DepEd seeks to purge schools of 'jejemon' mentality". GMANews.tv.
2010-05-22. Retrieved 2010-05-25.
Internet slang dialects
Lolspeak / LOLspeak / Kitteh
Martian language (Chinese)
Padonkaffsky jargon (Russian)
See also English internet slang (at Wiktionary)